• Loading stock data...
Thursday, June 20, 2024

CWS Jell-O Shot Challenge: Everything You Need to Know

  • Rocco's Pizza and Cantina did 42% of their yearly revenue from the 14-day challenge in 2022.
  • LSU set an all-time record last year, topping the whiteboard with 68,888 shots.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports
Steven Branscombe-USA TODAY Sports

Last June, the 2023 College World Series averaged 1.65 million viewers, up 48% from 2022.  More than 392,000 fans descended on Omaha for the 16-game tournament, marking three straight years of record-breaking attendance.

The CWS has been a tradition in Omaha since 1950.  For two weeks in June, Nebraska’s most populous city is the capital of the college baseball world.

But there’s another tradition that’s been gaining steam alongside the tournament since 2018.

What is the College World Series Jell-O Shot Challenge?

The College World Series Jell-O Shot Challenge originated 50 steps across the street from the field, at a sports bar called Rocco’s Pizza and Cantina.

Per ESPN: “Fan bases from the eight teams in the MCWS compete over who can ingest the most shots, which are color-coded for each squad.”

The leaderboard is tracked the old fashioned way, with colored dry erase markers on a whiteboard. And with each team’s fan base eager to drive up the tally, the challenge does wonders for the bar’s bottom line.

In 2022, Rocco’s co-owner Kevin Culjat said that the bar did 42% of its total yearly revenue during the 14 days of the College World Series.

“It’s a monster deal, no doubt about it.”

For every shot sold, the bar donates $1 to the shot-drinking university’s food bank and another 50 cents to Heartland Food Bank in Omaha.

“Food insecurity bothers me a lot,” Culjat told GQ.

“Coming off of COVID, when I almost lost everything, that was a really horrible feeling. And I can’t imagine what it is like for somebody to go home every day and wonder what they’re going to eat or how they’re going to feed their family. So when I found out how much the universities are doing not only for the students, but for the folks who work there, who struggled, I thought: this is our cause.”

Year-By-Year Records

A different school has taken the crown every year since the challenge’s inception.  LSU set an all-time record last year, topping the whiteboard with 68,888 shots.

  • 2023: LSU (68,888 shots)
  • 2022: Ole Miss (18,777 shots)
  • 2021: Mississippi State (3,000 shots)
  • 2019: Arkansas (868 shots)

2024 CWS Jell-O Shot Leaderboard Updates

Rocco’s Pizza and Cantina keeps fans up to date on the leaderboard via social media.

Follow their timeline below for updates on the 2024 CWS Jell-O Shot challenge.

Copy Link
Link Copied
Link Copied

What to Read

MLB’s Rickwood Game Plans Change Significantly After Passing of Mays

The special-event game at the historic Negro League park follows the death of the iconic Willie Mays.

MLB Attendance Continues to Trend Up in the Pitch Clock Era

The pitch clock has helped spike attendance numbers the past two seasons.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports

College World Series: Record Crowds and TV Viewership Anticipated

The eight-team bracket has four schools each from the ACC and SEC.

Rays Nearing $1.3B Stadium Deal, Clear Path to St. Pete Commitment

The St. Petersburg city council gives preliminary approval to the Rays’ $1.3 billion stadium project.
podcast thumbnail mobile
Front Office Sports Today

MLB’s Post-Pitch Clock Boom Continues


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

SMU Raises Whopping $159 Million for Sports Ahead of ACC Move

SMU boosters cover the gap between the Mustangs and current ACC schools.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.
June 13, 2024

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
June 16, 2024

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
Jan 30, 2023; Washington, DC, USA; The United States Capitol in Washington, DC on Monday, January 30, 2023.
June 13, 2024

House Committee Considers Legislation Saying College Athletes Aren’t Employees

The NCAA has waged a major lobbying campaign.
Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.
June 12, 2024

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
June 10, 2024

NC State’s 1983 Title Team Sues NCAA Over Name, Image, and Likeness

The ’83 team is one of March Madness’s most memorable Cinderellas.