Monday, June 15, 2026
Exclusive
Athletes

Curry’s Final Under Armour Sneaker Is Here. He Won’t Wear Them in Any Game

Steph Curry and Under Armour parted ways in November after a 12-year partnership.

Jan 30, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) reacts after a basket against the Detroit Pistons in the third quarter at the Chase Center.
Cary Edmondson-Imagn Images

Steph Curry’s final Under Armour signature shoe launched Friday—but the Warriors star will not be rocking the shoes on the court.

A source tells Front Office Sports that Curry has “no plans” to wear the Curry 13 in any NBA games. Under Armour announced the launch of the Curry 13 shoe Friday, the brand’s final signature shoe with the Warriors star. 

Curry has not played since Jan. 30 due to a left knee injury, which will also cause him to miss Sunday’s All-Star Game

Under Armour announced it was parting ways with Curry on Nov. 13, ending a partnership dating back to 2013. The announcement included plans to launch the Curry 13 shoe in February as the star guard’s final shoe with the brand.

FOS reported that amid the separation, Curry, 37, kept all his intellectual property, allowing him to bring Curry Brand, the sub brand he launched alongside Under Armour, to other manufacturers if he chooses.

Curry wore Curry Brand shoes until Nov. 18, but has since worn several other brands, including Nike, Adidas, Puma, Anta, and Li-Ning. In January, he became the first athlete to wear On brand tennis shoes during pregame warm-ups.

Under Armour Steph Curry
Under Armour

“I’m a free agent,” Curry said in November. “I’m out here, new beginnings.”

Under Armour’s announcement of the signature shoes coincides with the release of GOAT, the animated film produced by Curry. He has promoted the movie release on his social media accounts, but has not promoted his Under Armour signature shoes.

Under Armour did not immediately respond to a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Gareth Bale
Exclusive

Gareth Bale Launches Sports Fund, Still Eyeing Cardiff Bid

“It’s about being patient, finding the right club, and the right path for us to take.”

Knicks Title Celebration Sparks Arrests, Fires, and Injuries in NYC

The Knicks clinched the 2026 NBA title on the road.

Knicks Beat Spurs to Win First NBA Title in 53 Years

New York is the eighth different NBA champion in eight years.

Featured Today

Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

NiJaree Canady Signs AUSL Deal After Brief Holdout

Canady missed her team’s two opening games.
Apr 30, 2026; Philadelphia, Pennsylvania, USA; Boston Celtics forward Jayson Tatum (0) reacts to his score against the Philadelphia 76ers during the second quarter at Xfinity Mobile Arena
June 12, 2026

Tatum Leaves Door Open for St. Louis WNBA Expansion Bid

The Celtics star wouldn’t comment directly, but also didn’t deny his involvement.
June 12, 2026

Mickelson’s Future In Golf Even Murkier After Latest Incident

The golfer has been kicked out of a California country club.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
June 11, 2026

Wimbledon Increases Purse by 20%, Remains Short of Player Demands

Players are seeking 22% of revenue at Grand Slams by 2030.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) scrambles against Los Angeles Chargers linebacker Khalil Mack (52) during the second half at GEHA Field at Arrowhead Stadium.
June 11, 2026

New Chiefs Stadium Will Star Mahomes Under Reworked Contract

The star quarterback is set to play at least three years in the new venue.
June 11, 2026

Canady Seeking ‘Fair and Equitable Contract’ in AUSL Holdout

Canady is taking a big pay cut from her Texas Tech deal.
June 9, 2026

Josh Allen Tops NFLPA’s Top-50 Player Sales List

Saquon Barkley previously held the top spot.