Tuesday, May 19, 2026

Cultural Change

Evander Kane
Photo Credit: Stan Szeto-USA TODAY Sports

Just days after the NHL announced the creation of four commissions on diversity, several minority hockey players have launched the independent Hockey Diversity Alliance. The alliance, made up of seven former or current Black NHLers and led by Akim Aliu and Evander Kane, aims to “confront hockey’s culture of intolerance and promote diversity at all levels of the game.”

Discussions around forming the group started following Aliu’s Players’ Tribune article in May in which he spoke about racism he faced playing the sport. That accelerated in recent weeks as the national conversation around racism was heightened. The group even met with Colin Kaepernick recently. “We understand the culture in hockey and we want to help be a part of that change,” Kane said. “We are hopefully going to be able to expedite that change.”

A focus on diversity is happening at the team executive level as well, as Xavier Gutierrez is slated to become the first Latino club president and chief executive officer in the NHL with his hire by the Arizona Coyotes. It’s the second year in a row that the Coyotes have marked a first in the NHL – Alex Meruelo became the league’s first Latino owner when he bought the team in June 2019. Gutierrez most recently served as managing director of financial firm Clearlake Capital Group, and had previously been the chief investment officer of Meruelo’s holding company.

With 31% of Arizona’s population identifying as Hispanic, the new leadership group will likely impact how the predominantly white sport continues to grow in the state. Arizona hockey registrations with USA Hockey grew 22.6% the past five years, compared to 6.5% nationally.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 30, 2026; Las Vegas, Nevada, USA; Vegas Golden Knights head coach John Tortorella holds a presser after the Golden Knights defeated the Vancouver Canucks 4-2 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images

NHL Denies Appeal for John Tortorella, Golden Knights

Tortorella was fined $100,000 and the team was docked a draft pick.

PWHL Adds 4 Teams Amid Expansion Spree

The next four teams will bring the league up to 12 franchises.

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
May 3, 2026; Denver, Colorado, USA; Minnesota Wild left wing Kirill Kaprizov (97) prepares to take a shot on goal against the Colorado Avalanche during the first period in game one of the second round of the 2026 Stanley Cup Playoffs at Ball Arena.

NHL Salary Cap Increases by $8.5M to Hit $104M

Next season’s salary cap confirmed bullish projections from the league and union.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.