• Loading stock data...
Tuesday, January 6, 2026

Cultural Change

Evander Kane
Photo Credit: Stan Szeto-USA TODAY Sports

Just days after the NHL announced the creation of four commissions on diversity, several minority hockey players have launched the independent Hockey Diversity Alliance. The alliance, made up of seven former or current Black NHLers and led by Akim Aliu and Evander Kane, aims to “confront hockey’s culture of intolerance and promote diversity at all levels of the game.”

Discussions around forming the group started following Aliu’s Players’ Tribune article in May in which he spoke about racism he faced playing the sport. That accelerated in recent weeks as the national conversation around racism was heightened. The group even met with Colin Kaepernick recently. “We understand the culture in hockey and we want to help be a part of that change,” Kane said. “We are hopefully going to be able to expedite that change.”

A focus on diversity is happening at the team executive level as well, as Xavier Gutierrez is slated to become the first Latino club president and chief executive officer in the NHL with his hire by the Arizona Coyotes. It’s the second year in a row that the Coyotes have marked a first in the NHL – Alex Meruelo became the league’s first Latino owner when he bought the team in June 2019. Gutierrez most recently served as managing director of financial firm Clearlake Capital Group, and had previously been the chief investment officer of Meruelo’s holding company.

With 31% of Arizona’s population identifying as Hispanic, the new leadership group will likely impact how the predominantly white sport continues to grow in the state. Arizona hockey registrations with USA Hockey grew 22.6% the past five years, compared to 6.5% nationally.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 2, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) reacts after scoring against the New York Knicks during the second half at the TD Garden.

Celtics Contending Again Despite Cutting $300M in Projected Salary

Jayson Tatum has not been ruled out for the 2025–26 season.

Main Street Sports Crisis Pushes RSN Rights Closer to League Control

The regional sports broadcaster misses another set of scheduled rights payments.

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 7, 2025; New York, New York, USA; WNBA players Paige Bueckers (l) and Angel Reese (r) sit courtside during the game between the Orlando Magic and the New York Knicks at Madison Square Garden.

Unrivaled Bets Young Stars Will Fill Gap Left by Collier, Reese

Bueckers, Brink, the StudBudz, and the Valkyries replace Reese, Collier, and Ionescu.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.