Tuesday, November 3, 2026

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pro Sports Owners Back GOP in Senate Battleground Races

Nine key races Tuesday will decide control of the Senate.
Oct 31, 2026; San Francisco, California, USA; Golden State Valkyries players hold the trophy after winning the 2026 WNBA Finals against the Atlanta Dream at Chase Center

WNBA Finals Game 7 Draws 3.3M Viewers, Most Since 1997

The series averaged nearly 1.9 million viewers, the most for a Finals series.
Jan 19, 2026; Miami Gardens, FL, USA; ESPN personality Rece Davis interviews Indiana Hoosiers head coach Curt Cignetti after the College Football Playoff National Championship game against the Miami Hurricanes at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images

ESPN’s CFP Rankings Show Returns Amid Scrutiny, New Criteria

Six two-loss SEC teams will test how the committee weighs schedule strength.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

ESPN Hires The Athletic Editorial Director Sergio Gonzalez

The move comes three months after ESPN eliminated Roxanna Scott’s editor-in-chief role.
podcast thumbnail mobile
Front Office Sports Today

11/3/26 – First CFP Rankings, Wilbon Steps Away, NFL Coaching Hot Seats

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Nov 30, 2024; Toronto, ON, CANADA; Boston Fleet forward Hannah Bilka (19) collides with Toronto Sceptres defender Allie Munroe (12) in the second period at Coca-Cola Coliseum.

PWHL Insists Mark Walter Isn’t Selling League

The league maintains that it remains firmly under Walter’s ownership.
November 3, 2026

Caleb Williams Wears Cleats With No Visible Logos After NFL Fines

Williams says he wanted to minimize distractions after two costly NFL fines.
November 3, 2026

Jon Rahm Willing to Accept Penalties to Rejoin PGA Tour

Rahm said he has yet to have a discussion with the PGA Tour.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 2, 2026

MLB Free Agency Opens, Eight Players Get Qualifying Offers

Uncertainty continues to loom over MLB’s offseason player market.
Golf - Dubai Desert Classic 2025 - Emirates Golf Club, Dubai, United Arab Emirates - January 19, 2025 Northern Ireland's Rory McIlroy in action as he tees off on the eighth during the final round
November 2, 2026

DP World Tour, WWE Press On in Middle East Amid War

The Abu Dhabi Aldar Championship begins Thursday with a $9 million purse.
November 1, 2026

Vikings Loss Reinforces NFL’s Parity-Driven Business Model

The NFL hasn’t had an undefeated team since the 1972 Dolphins.
November 1, 2026

NFL Owners Haven’t Fired a Coach Yet: ‘It’s Coming,’ Agent Says

The league hasn’t gone this long without a coaching change since 2017.