Friday, October 23, 2026

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.

Brewers Owner Pushes for MLB Salary Cap and Floor

The long-tenured Brewers owner offered vigorous support of a salary cap.

Brewers’ Underpaid Ace Takes World Series Spotlight

The hard-throwing pitcher becomes a World Series focal point.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Red Bull’s Late Turnaround Gives Verstappen Hope for 2027

Earlier this year, Verstappen suggested retirement was on his mind.
Mat Ishbia
Exclusive
October 22, 2026

White Sox Co-Owner Mat Ishbia Endorses MLB Salary Cap—and Floor

The club owner told FOS he supports major economic reform.
October 22, 2026

NFL Could Soon Let TV Viewers Watch, Hear Instant Replay Reviews

The NFL could follow the ACC, Big 12, and Big Ten’s lead.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 21, 2026

Goodell Addresses Steve Tisch, Paris Concerns, NFL Officiating

Goodell also talked about Jay-Z and Super Bowl halftime rumors.
October 21, 2026

AUSL Hasn’t Recognized Pro Softball Players Union Yet

The new AUSL Players Association wants the league at the bargaining table.
Sep 27, 2026; Seattle, Washington, USA; Seattle Mariners left fielder Randy Arozarena (56) celebrates at second base after hitting a two-run double during the sixth inning against the Los Angeles Angels at T-Mobile Park.
October 21, 2026

MLB Qualifying Offer Figure Rises Amid Labor Strife

An uncertain offseason for MLB is quickly approaching.
Oct 4, 2026; Atlanta, Georgia, USA; Atlanta Dream forward Angel Reese (5) celebrates after a victory over the New York Liberty in game one of the second round for the 2026 WNBA Playoffs at State Farm Arena. Mandatory Credit: Brett Davis-Imagn Images
October 21, 2026

Dream Sell Out NBA Arena After WNBA Finals Schedule Change

The WNBA Finals are tied at 1.