Thursday, September 17, 2026

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bhathals

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”
Sam Leavitt LSU

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
The Delaware Life logo is seen on a web browser in this illustration taken on August 17, 2026.

Mark Walter and His Insurance Empire Face New Class Action Suit

An annuity holder sued the owner of the Dodgers and his companies.
Buffalo Bills head coach Joe Brady and the sidelines watch the offensive line’s drive during first half action of the Bills preseason game against the Pittsburgh Steelers at Highmark Stadium on Aug. 27, 2026.

Bills’ Highmark Stadium Debut Begins Boom in New NFL Venues

Seven new NFL stadiums are set to open over the next half decade.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN MNF broadcasts.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
September 16, 2026

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
September 15, 2026

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jan 29, 2026; Detroit, Michigan, USA; Washington Capitals right wing Ryan Leonard (9) gets set during a face off in the first period against the Detroit Red Wings at Little Caesars Arena
September 15, 2026

NHL’s Eleventh-Hour Scramble to Lock In 8-Year Deals

Teams are pushing to sign players to max-length contracts before terms drop.