Thursday, October 29, 2026

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Tour Fills Part of $6M Void Left By Good Good Split

The Good Good Championship was renamed the Austin Championship.
Oct 14, 2026; Birmingham, AL, USA; SEC Commissioner Greg Sankey speaks during the SEC Basketball Tipoff at Grand Bohemian Hotel Mountain Brook.
Exclusive

GOP Staffer Urged SEC to Support College Sports Bill Before Midterms

If the Democrats win the House, “you won’t see this bill… being considered.”

Masters Open to Increasing National Open Winner Invites

“There could be others in the future,” Augusta National’s chairman said.
Exclusive

Aaron Rodgers’s International Games Plan Has No NFL Support

Sources call the QB’s proposed international schedule a “nonsensical concept.”
podcast thumbnail mobile
Front Office Sports Today

10/29/26 – Brewers Win World Series, Ernie Leaving ‘Inside the NBA,’ Saquon’s Polymarket Exit

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

WNBA Finals Ticket Prices Recover Before Game 6

The Valkyries lead the Dream 3–2 in the Finals.
October 28, 2026

Small-Market Brewers Oust Rays to Claim First World Series Title

The budget-conscious MLB club completed a dominant postseason run.
October 29, 2026

NBA Opening Week Ratings Rise Amid Mass Injury Concerns

Several NBA stars have sustained significant injuries in the first week.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Basketball - EuroLeague - Virtus Bologna v Maccabi Tel Aviv - PalaDozza, Bologna, Italy - November 21, 2025 Virtus Bologna's Carsen Edwards reacts
October 28, 2026

NBA Europe’s Promise Comes With an Americanization Risk

“The energy around European basketball is undeniable right now.”
October 28, 2026

NHL Winter Classic Weekend Expanding Amid Utah’s Sports Push

The “Winter Weekend” includes events with the Jazz, Mammoth, and a concert.
The Sports Bra
October 28, 2026

Women’s Sports Bar Owners: Matinee WNBA Finals Game a ‘Slap in the Face’

The Game 6 reschedule will likely mean thousands in lost revenue.
October 28, 2026

WNBA Finals Game 6 Tickets Plummet to $32 for 12:30 Game

It’s the cheapest Dream ticket of the year.