Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

Dream Say Short Playoff Turnaround Is Reason for Closing Upper Bowl

The Dream drew about 9,700 for each of their first two playoff home games.

Northwestern Stadium Developer Explains Empty Seats

The 35,000-seat stadium was officially sold out in its first game.
podcast thumbnail mobile
Front Office Sports Today

10/6/26 – Portnoy on Fox Exit, Rays Are Hottest Ticket, LeBron’s Fanatics Helicopter Commute

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Feb 9, 2024; Las Vegas, Nevada, USA; A LIV Golf sign is observed prior to the second round of the LIV Golf Las Vegas tournament at Las Vegas Country Club.

LIV Readies for Next Phase of Bankruptcy

The Chapter 11 case is playing out in New Jersey.
October 4, 2026

NFL ‘Looking Into’ Contentious Trey McBride–Ref Incident

The NFLPA called it “unacceptable.”
Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
First at FOS
October 5, 2026

NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done

The league says it was meant to be a one-week-only campaign.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 3, 2026

NFL Unsportsmanlike Conduct Fines Way Down in Week 3

Only 5 players were fined, compared to 13 after Week 2.
Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS
October 2, 2026

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.
Feb 9, 2026; San Francisco, CA, USA; San Francisco 49ers owner Jed York at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

NFL Suspends Jed York 6 Games After Prostitution Sting Arrest

The 49ers owner was also fined $500,000.
Sep 27, 2026; Denver, Colorado, USA; Los Angeles Rams head coach Sean McVay looks on during the first half against the Denver Broncos at Empower Field at Mile High.
October 2, 2026

Sean McVay’s Comments About Call Raise Questions About NFL Policy

Discussions between teams and the NFL are not always treated as confidential.