• Loading stock data...
Monday, February 2, 2026

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

  • About 225,000 fans are expected to attend the championship, less than previous years in Pinehurst.
  • There’s also a new, unique option for getting to the tournament.
FOS image

The U.S. Open is teeing off Thursday at Pinehurst No. 2 in North Carolina as organizers plan on welcoming an estimated 225,000 fans throughout the tournament week. That’s a lower total than the previous two U.S. Opens at the course, in 2014 and ’05, as the focus shifts from packing in as many people as possible to a more comfortable atmosphere for fans—at a higher price point.

In 2014, Pinehurst welcomed roughly 55,000 fans on peak days. This year, no more than 45,000 will be admitted daily, with the cheapest general admission tickets that start at $225 sold out for each round except the final on Sunday. More expensive options include a reserved grandstand (starting at $325) and luxury tickets that range from slightly under $1,000 all the way up to the $2,500 per day at 1895 Club, which is completely sold out.

All Aboard

The village of Pinehurst has a population of less than 20,000, so even the reduced spectator load this year still represents some logistical challenges. For fans coming from Raleigh, which is about 70 miles away, there’s a new transportation option. 

The United States Golf Association partnered with Amtrak to run a special train, dubbed the “Open Express,” daily from Raleigh to Pinehurst. Round-trip tickets start at $25 for the train that leaves in the morning, arrives to one of the U.S. Open spectator gates, and returns in the evening. Parked next to the driving range all day, the train provides some fun views for fans watching golfers practice.

Ownership Perks

While the USGA is using nearly every inch of space and permanent infrastructure around the course to build out corporate hospitality that has resulted in more than $23 million worth of sales, the owners of Pinehurst Resort saved some prime real estate for themselves. 

The Dedman family, which has owned the property since 1984, is keeping The Deuce restaurant right behind the 18th green for special guests. About 50 to 100 lucky attendees will be entertained each day at the coveted spot that is typically a watering hole for tired golfers searching for post-round libations.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Goodell Seeks Even More Reach Amid Banner NFL Viewership

The core league strategy is staying consistent amid accelerating media disruption.

Goodell: NFL Must ‘Make Progress’ After No Black Head Coach Hires

There were a record-tying 10 head coach vacancies this year.

NFL Returning to Mexico City in 2026, Commits to 3-Year Run

The league is now set for nine non-U.S. games in the next season.

MLB Clubs Cut Ties With Main Street Sports

The regional sports network operator is now out of the baseball business.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
exclusive

WNBA Offered No Proposal at Critical CBA Meeting

Players and owners met for three hours in New York on Monday.
Dec 14, 2025; Seattle, Washington, USA; Seattle Seahawks place kicker Jason Myers (5) kicks a field goal against the Indianapolis Colts during the second quarter at Lumen Field.
February 2, 2026

Super Bowl LX Is a Contrast in Special Teams Spending

Rookies hold a higher Super Bowl field goal percentage than non-rookies.
Apr 23, 2025; Green Bay, WI, USA; NFL commissioner Roger Goodell at the NFL Draft Fan Forum at the Tundra Lodge
February 2, 2026

The NFL’s Wildly Lucrative Past Decade

The NFL’s empire has exploded since Super Bowl 50 in 2016.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Nov 16, 2025; Madrid, Spain; An advertisement for the 2025 NFL Madrid Game between the Washington Commanders and the Miami Dolphins on the Cines Callao facade.
February 2, 2026

NFL Unveils Record International Slate, With Games in Madrid, Paris

The league pushes further on its global ambitions.
February 1, 2026

Caitlin Clark ‘Very Confident’ WNBA CBA Deal Coming Soon

The WNBA season is scheduled to begin May 8.
February 1, 2026

Big Questions for Roger Goodell As Super Bowl Week Kicks Off

Media, the schedule, and ownership issues are among the topics he’ll likely address.
Jan 29, 2026; Santa Clara, California, USA; A general overall aerial view of Levi's Stadium, the site of Super Bowl 60 between the New England Patriots and the Seattle Seahawks
January 31, 2026

Super Bowl LX Events Will Spread From San Francisco to San Jose

Levi’s Stadium is a trafficky 40 miles south of downtown San Francisco.