Wednesday, July 22, 2026

Cooper Flagg’s Sweet 16 Performance Fuels NBA Tanking Debate

Duke standout Cooper Flagg is the consensus No. 1 pick in the upcoming NBA Draft, and commissioner Adam Silver is trying to find a way for teams to stop tanking.

Robert Deutsch-Imagn Images

As Duke rolls into the Elite Eight of men’s March Madness, the standout performance of star freshman forward Cooper Flagg is not only helping draw huge TV ratings—it’s also showing why the tanking conversation in the NBA won’t die down.

Flagg, the consensus No. 1 pick in June’s NBA Draft, scored 30 points, grabbed 7 rebounds, dished out 6 assists, and blocked 3 shots in Duke’s 100–93 victory over Arizona on Thursday night in the Sweet 16. 

His showcase, which was no doubt being watched by most pro scouts and GMs, came just hours after NBA commissioner Adam Silver once again addressed the league’s issues around teams tanking for better draft picks.

“There’s no doubt that incentives change at the end of a season, especially when you have a draft that’s perceived—not just with the top pick but maybe the top few picks—as an incredibly strong draft,” Silver said after the league’s board of governors meeting. “That’s a legitimate way of rebuilding in this league.”

Earlier this month, the 76ers and Thunder both rested key starters when they played each other, as Oklahoma City will own Philadelphia’s pick if it falls outside the top six selections. The NBA also issued a $100,000 fine to the Jazz for violating the league’s Player Participation Policy by not making forward Lauri Markkanen available for a March 5 game.

“What we’re ultimately selling is competition, so I don’t like to see it,” Silver said. “I understand it. I understand what the motivations are for a team.” He added that the “worst part of my job is fining and chasing teams and seemingly getting into coaches’ decisions about minutes and everything else.”

Current NBA Draft lottery rules give the worst three teams in the league an equal 14% chance of winning the top pick. Currently, four teams are within 4.5 games of each other at the bottom of the standings: the Jazz, Wizards, Hornets, and Pelicans. 

“I understand why there is a relegation system in other leagues because it comes down to incentives,” Silver said. 

Once the regular season ends, the NBA Draft lottery will be held on May 12.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
Josh Pate

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.
Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

“I’m getting five emails per minute from 9 a.m. to 5 p.m.”
Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.
July 21, 2026

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
July 21, 2026

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
July 20, 2026

Rory McIlroy Tops Golf’s Major Prize Money List With $5.34M

McIlroy won $4.5 million at the Masters.