Thursday, April 23, 2026

College Football Is Closer Than Ever to Perfecting the Championship Process

The expanded College Football Playoff has faced valid criticism. But the inaugural edition has been an undeniable success.

Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
Kyle Robertson-Imagn Images
Nov 3, 2025; Arlington, Texas, USA; Monday Night Football commentator Joe Buck before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive

Joe Buck Expected To Host ‘ESPN Jeopardy!’

Celebrities and ESPN talent are expected to be contestants.
Read Now
April 21, 2026 |

Just one year ago, it was anyone’s guess how the new College Football Playoff format would actually work. But since then, the CFP has gone from a four-team, two-week event to a 12-team, monthlong extravaganza. It staged on-campus Playoff games for the first time in history, awarded more than $100 million to conferences and independent Notre Dame, and showcased the sport’s parity with several postseason newcomers.

After a long weekend of festivities in Atlanta, the event will culminate in the national championship game on Jan. 20, which will feature two historic college football juggernauts in Notre Dame and Ohio State. 

Even during the event, the inaugural 12-team CFP faced multiple logistical issues, and it has generated plenty of criticism from the early-round on-field product to the seeding. But the expanded Playoff has already achieved undeniable success—from viewership and ticket sales to revenue distribution. 

After more than a decade of experiments, college football appears closer than it’s ever been to perfecting the championship process.


The first round was precarious. Two of the four host schools had less than two weeks’ notice that they would stage a campus Playoff game.

Snow and frigid temperatures were in the forecast for three of the four sites. A somewhat rural area like South Bend had never hosted an event this big, and as a result hotel prices soared, with many media members taking up lodgings up to an hour away.

But the CFP, along with ESPN and TNT (which broadcasted two first-round games), spent months planning logistics with schools, from ticket sales to in-game promotions. The snow didn’t deter the Fighting Irish from hosting a picture-perfect event, complete with ESPN’s College GameDay broadcast in the shadow of the “Touchdown Jesus” mural, with thousands of bundled-up fans screaming the entire three-hour broadcast. The last-minute scramble didn’t concern Texas officials, who added all the normal game-day flavor to their pregame festivities and hosted a sellout crowd. 

The biggest criticism: the on-field product. The higher seeds won all four games with double-digit margins. Disgruntled Alabama fans pointed to a dismal SMU performance as a reason their blueblood program should’ve gotten in over the Mustangs. Indiana’s 27–17 loss to Notre Dame made some wonder whether, despite the novelty of a first-time CFP member, the 12-team format itself was wholly unnecessary. Some floated chopping the postseason to eight teams.

Ohio State Buckeyes quarterback Will Howard (18) leaves the field following the 42-17 win over the Tennessee Volunteers in the College Football Playoff first round game at Ohio Stadium in Columbus on Dec. 21, 2024. Ohio State will face Oregon in the Rose Bowl.
Adam Cairns-Imagn Images

But the metrics told a different story. More than 400,000 fans flocked to four sold-out stadiums over the two-day period. Penn State’s win over SMU set a CFP record, with more than 106,000 fans packed into Beaver Stadium. The four events averaged 10.6 million viewers, with the Saturday night primetime Tennessee–Ohio State matchup notching an average of 14.3 million. ESPN said the numbers bested the four non-CFP New Year’s Six bowl games from the 2023–2024 season.

Despite the lopsided games, the campus backdrop was so popular that fans asked to move future quarterfinals to home sites.

“What an environment for college football this was,” Texas coach Steve Sarkisian told reporters after Texas beat Clemson. “I think college football got this one right.”


The quarterfinal and semifinal rounds were all staged as New Year’s Six games, ensuring college football’s famous venues would maintain significance in the expansion era. The only difference: the semifinal hosts, the Orange and Cotton bowls, had to push their events back a week.

But in the early hours of New Year’s Day, the CFP faced a circumstance no one could have foreseen, when a truck rammed through New Orleans partygoers on Bourbon Street. After the deadly attack, which the FBI is investigating as an act of terror, the Sugar Bowl made a last-minute decision to push back the event one day for safety reasons. 

“For us, how you handle those unpredictable moments determine how successful your life [is] … and how successful you are in this game of football,” Notre Dame coach Marcus Freeman told ESPN before the game. “We mourn for those that are truly affected by the events. We have to handle the unpredictable moments and move forward as a program.”

Armed with extra security, the game was played safely, and the crowd was raucous and celebratory despite the fact that many fans who had traveled to the Big Easy couldn’t stay the extra day.

The four games averaged 16.8 million viewers; even Ohio State’s blowout win over Oregon in the Rose Bowl earned 21.1 million viewers. Despite an unexpected afternoon time slot on Jan. 1, the Sugar Bowl garnered 15.8 million. (Get-in prices for ticket sales weren’t exactly historic, however.)

Jan 9, 2025; Miami, FL, USA; Notre Dame Fighting Irish quarterback Riley Leonard (13) celebrates a touch down with teammates in the second half against the Penn State Nittany Lions in the Orange Bowl at Hard Rock Stadium.
Sam Navarro-Imagn Images

But the CFP still couldn’t shake mounting criticism after all four conference champions lost—particularly about whether the top four seeds should be determined based on overall ranking, whether the bracket should be re-seeded after the first round, and whether automatic bids should be obsolete.

SEC commissioner Greg Sankey, clearly disappointed that his league hadn’t fared better in the 12-team format, has already begun lobbying for changes. “I’ve not had a lot of conversations yet about people’s interest in adapting,” Sankey told The Athletic after Georgia lost to Notre Dame. “I would hope there is interest.”

Before the Orange Bowl, Penn State head coach James Franklin criticized Notre Dame’s path to the national semifinal as an independent that didn’t have to survive a conference championship. But Notre Dame beat Penn State in a vindicating, down-to-the-wire win. On Friday night, Ohio State pulled away from Texas late to notch another major win for the program and the Big Ten. Ahead of the national championship, the CFP has doled out $116 million in prize money.

The monthlong celebration of the most popular college sport will culminate in just over a week. The Fighting Irish will be playing for their first national championship since 1988. And the Buckeyes can match their historic win in the inaugural CFP with the first of the expanded era.

It’s not over yet. But the 12-team Playoff has already delivered.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

How the Patriots Are Stage-Managing the Vrabel-Russini Fallout

Vrabel finally gave brief and vague remarks on the scandal on Tuesday.

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Gov. Andy Beshear delivers his State of the Commonwealth Wednesday night at the Thomas D. Clark Center for Kentucky History. Jan. 7, 2026

Gov. Beshear Slams Kentucky’s New $1M Job for AD

Beshear said athletic director Mitch Barnhart’s new job has “no defined duties.”
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks tight end Jamari Johnson (9) makes catch for a touchdown against Indiana Hoosiers defensive back D'Angelo Ponds (5) during the first quarter of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.
April 21, 2026

Latest Dispute Over NIL Go Could End Any Semblance of a Salary Cap

The heart of the current issue is over the definition of “associated entities.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 20, 2026

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.
April 20, 2026

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.
April 19, 2026

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.
April 17, 2026

Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

Indiana defeated Miami in the CFP title game.