Saturday, August 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Curt Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

The Indiana coach pushed back on recent comments from Alabama GM Courtney Morgan.

The Herald-Times

Curt Cignetti’s national title-winning roster didn’t cost as much as his peers think it did. 

The Indiana coach pushed back on Alabama general manager Courtney Morgan’s recent comments to Front Office Sports on how much the game’s top programs are spending.

“You really don’t know what other people are really doing,” Morgan told FOS. “You kind of do the math in your own head by monitoring what other schools in the competition are doing, probably more than $40 million.”

Morgan’s comments led an X account called ‘Indy Sports’ to reply that it was “almost certain Indiana did not pay $40 million to win a National Championship,” to which Cignetti responded, “Correct. Not even close.”

Cignetti went a step further on Wednesday while appearing on On3’s ‘Andy and Ari.’ 

What I will tell you honestly is our final number was closer to $15 million than $40 million,” Cignetti said. “Now obviously, it was somewhere in between.” 

Indiana blew out Morgan’s Alabama team 38–3 in January’s Rose Bowl route to its first title. For context, Ohio State’s 2024 national championship roster reportedly cost $20 million, but spending has exploded as schools have been permitted to share revenue with players. Texas reportedly spent around the $40 million that Morgan estimated on its roster last year, and there have been rumors of 2026 rosters costing $60 million or more

Cignetti has turned Indiana into a powerhouse in just two seasons by identifying talent, regardless of the level the players come from. He brought 13 players to Bloomington from his previous stop, Sun Belt school James Madison.

He hasn’t done it without financial support, though.

Mark Cuban, an IU graduate worth roughly $6 billion, has given money to the athletic department the past two seasons as a result of Cignetti’s success. 

Already committed for this portal,” Cuban wrote to FOS in a January email. “Let’s just say they are happier this year than last year.” 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
July 29, 2026

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.
July 29, 2026

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
July 28, 2026

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.
July 28, 2026

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
July 28, 2026

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.