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The Volume is expanding into more entertainment programming.
Colin Cowherd’s podcast network is adding the New Rory & Mal podcast to its stable, a representative of the company confirmed exclusively to Front Office Sports.
Rory Farrell and Jamil “Mal” Clay were previously cohosts on The Joe Budden Podcast and split away to form their new show in 2021 after a much publicized fallout with Budden over money. Since breaking out on their own, Rory and Mal’s show is regularly ranked in the top five on Apple in the music podcast category.
At The Volume, the duo will continue to produce their podcast twice a week, and add a third show to run weekly, Rory and Mal Don’t Know Ball, centered on sports. The Volume will assist in the production, ad/sponsorship sales, and distribution of the shows.
“It’s a blessing to connect with people that understand you and believe in your vision and passions,” Rory and Mal said in a statement. “The Volume has built a community of creators and personalities that align with the New Rory & Mal brand. We’re looking forward to adding to that ecosystem in our own unique and unapologetic way. The Volume just got a little louder.”
This is the second show that Volume has added this year, as last week The Athletic reported that the podcast network had signed Nick Wright’s digital show away from Fox Sports.
Founded in 2021, The Volume’s other programming includes a collaboration with Shannon Sharpe’s Shay Shay Media, as well as The Draymond Green Show with Baron Davis. DraftKings is a major sponsor of the network.
FOS first reported earlier this month that Cowherd is nearing an extension with FS1, and will be splitting time between Los Angeles and a new studio in the Chicago area.
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