• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

The Divisional Round of the playoffs begins on Jan. 18. TV rights partners could be deprived of the NFL’s viewership juggernaut until then.

Barry Reeger-Imagn Images

Andy Reid trotted into the Chiefs locker room following their Christmas Day win in a Santa outfit and announced his present to the roster: home-field advantage throughout the AFC Championship Game.

Kansas City clinched the AFC’s top seed following a blowout win over the Steelers during the opening game of Netflix’s Christmas Day doubleheader Wednesday. But Reid may have another gift for the team chasing the NFL’s first threepeat in the Super Bowl era: He has the opportunity to give his starters nearly a month off.

The Chiefs face the Broncos in Week 18, but with the top seed already clinched, Reid can choose to rest his starters. History shows that Reid prioritizes rest when his team has secured its playoff spot—he’s rested his starters on the final week of the season four times since joining Kansas City in 2013. That includes his starting quarterback: Alex Smith in 2013 and 2017, and Patrick Mahomes in 2020 and last season. 

Because the Chiefs will have a bye in the Wild Card Round, the next game for their starters would be in the Divisional Round, which is scheduled for the January 18–19 weekend. That means Kansas City could have as many as 25 days off before they begin their playoff run. 

Recent History

In 2020, Kansas City had 21 days between games after resting in the final week and their first-round bye. They would ultimately lose to Tom Brady and the Buccaneers in the Super Bowl that year.

The rest gives the Chiefs a reprieve after playing three games in 11 days for the first time in franchise history. The NFL has adjusted its schedule this season—adding Christmas Day games on a Wednesday and a Black Friday game for the second time—and Kansas City has played a game on six different days of the week, with Tuesday being the sole outlier.

Before this last 11-day stretch, Mahomes said it was “not a good feeling” to play the cramped schedule—though the Chiefs would end up sweeping the three-game gauntlet.

Kansas City has been the NFL’s viewership darling this season, overthrowing the Cowboys as the biggest draw. While the league’s numbers may see a dip without Mahomes and Travis Kelce on national TV in Week 18 and the Wild Card Round, a deep playoff run will likely make up for their absence—especially with another potential Bills-Chiefs rivalry match on the horizon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nneka Ogwumike

Project B Basketball League Says It Has No Saudi Funding

The upstart won’t disclose how much money it has raised.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
exclusive

Major Track Timing CEO Worked Meets Months After Child Rape Charges

His case flew under the radar in track for nearly a year.
Nov 2, 2025; Paradise, Nevada, USA; Jacksonville Jaguars quarterback Trevor Lawrence (16) scores a touchdown during the second half against the Las Vegas Raiders at Allegiant Stadium.

Jaguars Choose Orlando for 2027 Home Games: Report

EverBank Stadium in Jacksonville will be closed for renovations.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Oct 22, 2025; Dallas, Texas, USA; Dallas Mavericks general manager Nico Harrison and Dallas Mavericks forward Cooper Flagg (32) before the game against the San Antonio Spurs at American Airlines Center

Mavericks Plummet, Lakers Rise in Wake of Shock Dončić Trade

Luka Dončić is averaging 40 points to start the season.
Nov 2, 2025; Landover, Maryland, USA; Washington Commanders quarterback Jayden Daniels (5) is helped off the field after an injury during the second half against the Seattle Seahawks at Northwest Stadium.
November 3, 2025

Daniels’s Injury Solidifies Careening Season for Commanders

The quarterback injured his elbow in a fourth quarter blowout.
Oct 31, 2025; Memphis, Tennessee, USA; Memphis Grizzlies guard Ja Morant (12) reacts with forward/center Jaren Jackson Jr. (8) during the first quarter against the Los Angeles Lakers at FedExForum.
November 3, 2025

Grizzlies Face $126M Problem After Another Ja Morant Suspension

Morant has three years and $126.5 million remaining on his deal.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Oct 30, 2025; Miami Gardens, Florida, USA; Baltimore Ravens quarterback Lamar Jackson (8) walks off the field after a win over Miami Dolphins at Hard Rock Stadium.
October 31, 2025

NFL Fines Ravens $100K Over Lamar Jackson Injury Violation

Jackson missed Sunday’s game with a hamstring injury.
Oct 29, 2025; Los Angeles, California, USA; Los Angeles Dodgers co-owner Mark Walter looks on in the eighth inning between the Toronto Blue Jays and the Los Angeles Dodgers during game five of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

NBA Approves Mark Walter As New Lakers Owner

Walter has turned the Dodgers into a powerhouse.
Oct 23, 2025; St. Louis, Missouri, USA; Utah Mammoth center Logan Cooley (92) is congratulated by teammates after scoring against the St. Louis Blues during the first period at Enterprise Center
October 29, 2025

Cooley Signing Adds to Utah’s Pursuit of Early NHL Success

In its second season, Utah is committed to winning as fast as possible.
October 27, 2025

Dodgers Depth, Blue Jays Glue Guys Are Defining the World Series

Yamamoto, Smith, and Glasnow are playing key roles for MLB’s top spenders.