Friday, July 10, 2026

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

The Divisional Round of the playoffs begins on Jan. 18. TV rights partners could be deprived of the NFL’s viewership juggernaut until then.

Barry Reeger-Imagn Images

Andy Reid trotted into the Chiefs locker room following their Christmas Day win in a Santa outfit and announced his present to the roster: home-field advantage throughout the AFC Championship Game.

Kansas City clinched the AFC’s top seed following a blowout win over the Steelers during the opening game of Netflix’s Christmas Day doubleheader Wednesday. But Reid may have another gift for the team chasing the NFL’s first threepeat in the Super Bowl era: He has the opportunity to give his starters nearly a month off.

The Chiefs face the Broncos in Week 18, but with the top seed already clinched, Reid can choose to rest his starters. History shows that Reid prioritizes rest when his team has secured its playoff spot—he’s rested his starters on the final week of the season four times since joining Kansas City in 2013. That includes his starting quarterback: Alex Smith in 2013 and 2017, and Patrick Mahomes in 2020 and last season. 

Because the Chiefs will have a bye in the Wild Card Round, the next game for their starters would be in the Divisional Round, which is scheduled for the January 18–19 weekend. That means Kansas City could have as many as 25 days off before they begin their playoff run. 

Recent History

In 2020, Kansas City had 21 days between games after resting in the final week and their first-round bye. They would ultimately lose to Tom Brady and the Buccaneers in the Super Bowl that year.

The rest gives the Chiefs a reprieve after playing three games in 11 days for the first time in franchise history. The NFL has adjusted its schedule this season—adding Christmas Day games on a Wednesday and a Black Friday game for the second time—and Kansas City has played a game on six different days of the week, with Tuesday being the sole outlier.

Before this last 11-day stretch, Mahomes said it was “not a good feeling” to play the cramped schedule—though the Chiefs would end up sweeping the three-game gauntlet.

Kansas City has been the NFL’s viewership darling this season, overthrowing the Cowboys as the biggest draw. While the league’s numbers may see a dip without Mahomes and Travis Kelce on national TV in Week 18 and the Wild Card Round, a deep playoff run will likely make up for their absence—especially with another potential Bills-Chiefs rivalry match on the horizon.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.
June 18, 2026

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.