• Loading stock data...
Saturday, January 17, 2026

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

The Divisional Round of the playoffs begins on Jan. 18. TV rights partners could be deprived of the NFL’s viewership juggernaut until then.

Barry Reeger-Imagn Images

Andy Reid trotted into the Chiefs locker room following their Christmas Day win in a Santa outfit and announced his present to the roster: home-field advantage throughout the AFC Championship Game.

Kansas City clinched the AFC’s top seed following a blowout win over the Steelers during the opening game of Netflix’s Christmas Day doubleheader Wednesday. But Reid may have another gift for the team chasing the NFL’s first threepeat in the Super Bowl era: He has the opportunity to give his starters nearly a month off.

The Chiefs face the Broncos in Week 18, but with the top seed already clinched, Reid can choose to rest his starters. History shows that Reid prioritizes rest when his team has secured its playoff spot—he’s rested his starters on the final week of the season four times since joining Kansas City in 2013. That includes his starting quarterback: Alex Smith in 2013 and 2017, and Patrick Mahomes in 2020 and last season. 

Because the Chiefs will have a bye in the Wild Card Round, the next game for their starters would be in the Divisional Round, which is scheduled for the January 18–19 weekend. That means Kansas City could have as many as 25 days off before they begin their playoff run. 

Recent History

In 2020, Kansas City had 21 days between games after resting in the final week and their first-round bye. They would ultimately lose to Tom Brady and the Buccaneers in the Super Bowl that year.

The rest gives the Chiefs a reprieve after playing three games in 11 days for the first time in franchise history. The NFL has adjusted its schedule this season—adding Christmas Day games on a Wednesday and a Black Friday game for the second time—and Kansas City has played a game on six different days of the week, with Tuesday being the sole outlier.

Before this last 11-day stretch, Mahomes said it was “not a good feeling” to play the cramped schedule—though the Chiefs would end up sweeping the three-game gauntlet.

Kansas City has been the NFL’s viewership darling this season, overthrowing the Cowboys as the biggest draw. While the league’s numbers may see a dip without Mahomes and Travis Kelce on national TV in Week 18 and the Wild Card Round, a deep playoff run will likely make up for their absence—especially with another potential Bills-Chiefs rivalry match on the horizon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 8, 2026; Glendale, AZ, USA; Detailed view of the jersey of Mississippi Rebels quarterback Trinidad Chambliss (6) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium

Ole Miss QB Trinidad Chambliss Files NCAA Eligibility Lawsuit

The Rebels star quarterback has taken his eligibility fight to court.
Nov 8, 2024; College Station, Texas, USA; A detailed view of an official game ball with the NCAA logo prior to the game between the Texas A&M Aggies and the East Texas A&M Lions at Reed Arena. The Aggies defeated the Lions 87-55.

‘Death, Taxes, and Chinese Basketball’: Wildest Texts in The NCAA Point-Shaving Indictment

The indictments reveal in extreme detail how the scheme was carried out.
City of Gary, Ind./ Bears

Battle for Bears Stadium Heats Up With Gary, Indiana, Proposal

Illinois and Indiana each amplify their efforts to land the NFL team.
opinion

Tony Romo’s Not in Trouble at CBS

Romo has taken heat from critics for his performance this season.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Sep 5, 2025; Chicago, Illinois, USA; Chicago Cubs right fielder Kyle Tucker (30) rounds the bases after hitting a three-run home run against the Atlanta Braves during the third inning at Wrigley Field.

The Gap Between the Dodgers and Rest of Baseball Keeps Growing

Kyle Tucker’s four-year, $240 million deal has potentially major labor implications.
January 13, 2026

Mike Tomlin Quits With Steelers at Crossroads After Playoff Loss

The NFL’s longest-tenured head coach abruptly walks away.
Jan 11, 2026; Philadelphia, PA, USA; San Francisco 49ers tight end George Kittle (85) gestures as he is carted off the field after an injury during the second quarter against the Philadelphia Eagles in an NFC Wild Card Round game at Lincoln Financial Field.
January 15, 2026

‘No Firmly Established Evidence’ for Viral 49ers Injury Theory

The 49ers have been practicing next to the substation for decades.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Sep 24, 2025; Toronto, Ontario, CAN; Boston Red Sox third baseman Alex Bregman (2) hits a single against the Toronto Blue Jays in the first inning at Rogers Centre.
January 12, 2026

Cubs Land Bregman Prize While Red Sox Questions Mount

The veteran third baseman leaves Boston after just one season.
Jan 5, 2026; New York, New York, USA; New York Rangers center Vincent Trocheck (16) celebrates his goal against Utah Mammoth goaltender Karel Vejmelka (70) with left wings Artemi Panarin (10) and Alexis Lafreniere (13) and center Mika Zibanejad (93) and defenseman Adam Fox (23) during the second period at Madison Square Garden.
January 8, 2026

NHL Deepens Ties to Polymarket, Kalshi As Other Leagues Stay Away

Its new Rangers deal comes after Kalshi broke the ice with the Blackhawks.
January 8, 2026

Panthers Embracing ‘Chaos’ As 8-Year NFL Playoff Drought Ends

Carolina has won its first division title since 2015.
January 6, 2026

Ravens Fire John Harbaugh After 18 Seasons and Playoff Miss

The longtime coach was second in tenure in the league.