• Loading stock data...
Monday, January 26, 2026

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

The Divisional Round of the playoffs begins on Jan. 18. TV rights partners could be deprived of the NFL’s viewership juggernaut until then.

Barry Reeger-Imagn Images

Andy Reid trotted into the Chiefs locker room following their Christmas Day win in a Santa outfit and announced his present to the roster: home-field advantage throughout the AFC Championship Game.

Kansas City clinched the AFC’s top seed following a blowout win over the Steelers during the opening game of Netflix’s Christmas Day doubleheader Wednesday. But Reid may have another gift for the team chasing the NFL’s first threepeat in the Super Bowl era: He has the opportunity to give his starters nearly a month off.

The Chiefs face the Broncos in Week 18, but with the top seed already clinched, Reid can choose to rest his starters. History shows that Reid prioritizes rest when his team has secured its playoff spot—he’s rested his starters on the final week of the season four times since joining Kansas City in 2013. That includes his starting quarterback: Alex Smith in 2013 and 2017, and Patrick Mahomes in 2020 and last season. 

Because the Chiefs will have a bye in the Wild Card Round, the next game for their starters would be in the Divisional Round, which is scheduled for the January 18–19 weekend. That means Kansas City could have as many as 25 days off before they begin their playoff run. 

Recent History

In 2020, Kansas City had 21 days between games after resting in the final week and their first-round bye. They would ultimately lose to Tom Brady and the Buccaneers in the Super Bowl that year.

The rest gives the Chiefs a reprieve after playing three games in 11 days for the first time in franchise history. The NFL has adjusted its schedule this season—adding Christmas Day games on a Wednesday and a Black Friday game for the second time—and Kansas City has played a game on six different days of the week, with Tuesday being the sole outlier.

Before this last 11-day stretch, Mahomes said it was “not a good feeling” to play the cramped schedule—though the Chiefs would end up sweeping the three-game gauntlet.

Kansas City has been the NFL’s viewership darling this season, overthrowing the Cowboys as the biggest draw. While the league’s numbers may see a dip without Mahomes and Travis Kelce on national TV in Week 18 and the Wild Card Round, a deep playoff run will likely make up for their absence—especially with another potential Bills-Chiefs rivalry match on the horizon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.

Winter Storm Forces Widespread Pro, College Game Postponements

Game postponements and cancellations continue to grow.

Athletes, Teams Speak Out Against Fatal ICE Shooting in Minnesota

Outcry grows across the sports world against the events in Minnesota.
Jan 17, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) warms up prior to a game against the San Francisco 49ers in an NFC Divisional Round game at Lumen Field

NFC Championship Puts Spotlight on Darnold, Stafford Contracts

The matchup marks the latest chapter in Seattle’s $100 million offseason gamble.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jan 18, 2026; Foxborough, MA, USA; New England Patriots quarterback Drake Maye (10) warms up before an AFC Divisional Round game against the Houston Texans at Gillette Stadiuum

Pats-Broncos Reignites an NFL Rivalry for New Generation of QBs

Young stars lead a revival of the once-classic AFC rivalry.
January 21, 2026

Savannah Bananas First Report Reveals Growth, $100K Player Pay

The highly popular barnstorming team released its first annual update.
January 21, 2026

Bills Owner Defends McDermott Firing, Raises More Questions

The owner decided to fire the coach after last weekend’s playoff loss.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Jimmy Butler
January 20, 2026

‘Fading Dynasty’ Warriors at Crossroads After Butler Tears ACL

Butler is out for the season and owed $57 million next year.
Jan 17, 2026; Denver, CO, USA; Buffalo Bills head coach Sean McDermott during the second quarter of an AFC Divisional Round playoff game against the Denver Broncos at Empower Field at Mile High
January 19, 2026

Bills’ Sean McDermott Firing Marks Staggering 10 NFL Coaches Out

Black Monday has come two weeks late for the Bills.
Jan 18, 2026; Foxborough, MA, USA; New England Patriots quarterback Drake Maye (10) throws in the third quarter against the Houston Texans in an AFC Divisional Round game at Gillette Stadium.
January 18, 2026

NFL Conference Championships Have 3 Unproven QBs

The six highest-paid postseason quarterbacks have been eliminated.
January 17, 2026

Giants Get Their Coach: Land John Harbaugh With 5-Year, $100M Deal

The struggling team lands the most-coveted figure on the coaching market.