The daughter of Dallas Cowboys owner Jerry Jones is involved with a Dallas-based investment group that wants in on the NFL’s planned flag football leagues, Front Office Sports has learned.
Charlotte Jones, chief brand officer and co-owner of the Cowboys, is involved in or advising a Dallas-based group that is making a bid to invest in the flag football leagues, a source familiar with the situation tells FOS.
A representative for the NFL said the league is not commenting on individual bidders. The Cowboys denied this story after publication.
“This report is not accurate,” spokesperson Tad Carper told Front Office Sports. “Charlotte Jones is not advising, involved with or contemplating investment with this group at this time, nor is anyone else in the Jones Family or the Cowboys. The Cowboys and Jones Family have been very supportive of Flag Football and Girls Flag Football in Texas and Flag has an exciting future nationally and internationally. However, this report is not true.”
NFL-supported professional flag football leagues, for both men and women, are on the horizon as flag football gears up for its Olympic debut in 2028.
The structure of the planned leagues remains somewhat ambiguous, but it will likely be an entity heavily supported—but not owned—by the NFL. The league has been receiving heavy interest from potential partners as it gears up for the launch of the leagues. In total, the league has now received more than a dozen submissions for investment, a source tells FOS.
Alexis Ohanian’s Seven Seven Six venture capital firm submitted a bid to get involved in the flag football venture, FOS previously reported. Ohanian’s wife, tennis legend Serena Williams, has publicly expressed interest in owning one of the first flag franchises.
Once the leagues are operational, the NFL plans to sell media packages to current or new rights partners, NFL media chief Brian Rolapp told FOS during Super Bowl week.
This story has been updated with comment from the Cowboys.
