• Loading stock data...
Thursday, November 27, 2025

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Skylar Diggins

Where WNBA CBA Talks Stand as Nov. 30 Deadline Approaches

What’s next if the sides fail to reach a deal?

Why NFL Believes Christmas Can Rival Thanksgiving Day

“We’re seeing what the ceiling is with Thanksgiving.”

Texas Attorney General Moves to Block College Sports Enforcement Deal

Paxton’s opposition alone could be enough to kill the agreement altogether.
Nov 29, 2024; Kansas City, Missouri, USA; A general view of the Amazon Black Friday logo on stage prior to a game between the Kansas City Chiefs and Las Vegas Raiders at GEHA Field at Arrowhead Stadium.

Amazon Readies Black Friday Sports Bonanza With NFL, NBA, Golf

Amazon has 15 hours of live sports for the post-Thanksgiving holiday.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Nov 23, 2025; Durham, North Carolina, USA; Duke Blue Devils forward Nikolas Khamenia (14) lays the ball up in front of Howard Bison guard Bryce Harris (34) during the second half at Cameron Indoor Stadium.

Post-NFL College Hoops Is New Thanksgiving Trend for CBS and Fox

Two big basketball games will air after football action on Thursday.
Nov 22, 2025; Baton Rouge, Louisiana, USA; LSU Tigers quarterback Ju'Juan Johnson (8) runs against the Western Kentucky Hilltoppers during the second half at Tiger Stadium.
November 25, 2025

Brian Kelly Claims LSU Preventing Him From Getting a New Job

The fired coach is suing the school over his $53 million buyout.
Ohio State Buckeyes running back Bo Jackson (25) runs the ball against Rutgers Scarlet Knights defensive back Jett Elad (9) in the first half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
November 25, 2025

In Win for NCAA, Court Overturns Eligibility for Rutgers Player

An appeals court overturned an injunction that granted Rutgers’s Jett Elad eligibility.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
November 24, 2025

ESPN, CFP Push Expansion Deadline Back Nearly Two Months

The Dec. 1 decision deadline is moving to Jan. 23.
Oct 24, 2025; Blacksburg, Virginia, USA; California Golden Bears head coach Justin Wilcox before the game at Lane Stadium.
November 24, 2025

Coaching Carousel Speeds Up, but Buyout Costs Might Slow

Twelve coaches have been fired since the season began.
Art Briles
November 24, 2025

Art Briles Lands First College Job Since Baylor Scandal

Baylor fired Briles in 2016.
November 23, 2025

Lane Kiffin Is at the Center of a Three-School SEC Storm

Ole Miss is expected to match the offers from LSU and Florida.