• Loading stock data...
Sunday, February 8, 2026

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

WNBA Owners Make Small Concessions in Latest CBA Proposal

The league’s newest offer includes some housing for players.
Jason Robins

DraftKings CEO Says Calls to Ban Prop Bets Are ‘Crazy’ 

Jason Robins also thinks DraftKings can dominate the prediction-market industry.
Feb 4, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) during warmups prior to the game against the New Orleans Pelicans at Fiserv Forum

Giannis Antetokounmpo Takes Kalshi Stake With Restrictions

The Bucks superstar is the first NBA pro to team with a prediction-market platform.
Oct 4, 2025; Tempe, AZ, USA; Penn State Nittany Lions forward Gavin McKenna (72) warms up before the game against the Arizona State Sun Devils at Mullett Arena.

Penn State Hockey Star Gavin McKenna Dodges Felony Assault Charge

The top 2026 NHL draft prospect was charged earlier this week.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Jan 24, 2026; Tuscaloosa, AL, USA; Alabama center Charles Bediako (14) warms up before the SEC basketball game against Tennessee at Coleman Coliseum. Bediako was reinstated to play college basketball after winning a legal battle.

Even With Bediako Win, a New Precedent Could Still Be Far Off

“If he wins, it’s not a decision that other state courts would be bound to follow.”
Feb 4, 2026; Tuscaloosa, Alabama, USA; Texas A&M Aggies guard Jacari Lane (5) passes against Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.
February 5, 2026

Why State Courts May Be the Key to Winning More NCAA Eligibility

Athletes have had a string of successes at the state court level.
Feb 4, 2026; Chicago, Illinois, USA; UConn Huskies guard Azzi Fudd (35) drives to the basket against DePaul Blue Demons guard Kate Novik (33) during the first half at Wintrust Arena.
February 5, 2026

College Basketball Ratings Are Soaring Across All Networks

Average viewership for men’s games on Fox is up 69% this season.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Penn State's Gavin McKenna, left, answers a question during a post-game press conference following a Big Ten hockey game against Michigan State at Beaver Stadium on January 31, 2026, in State College.
February 4, 2026

Penn State Hockey Standout Gavin McKenna Charged With Assault

McKenna was arrested following an incident after the Jan. 31 outdoor game.
Jan 19, 2026; Miami Gardens, FL, USA; Miami Hurricanes wide receiver Malachi Toney (10) is tackled by Indiana Hoosiers linebacker Rolijah Hardy (21) during the College Football Playoff National Championship game at Hard Rock Stadium.
February 2, 2026

Group of 6 Leaders May ‘Revisit’ CFP Automatic Qualifier Terms

Conference officials plan to convene to discuss the revelation, sources tell FOS.
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks quarterback Dante Moore (5) reacts after a fumble against the Indiana Hoosiers during the first half of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.
January 29, 2026

College Sports Enforcement Entity Builds Out Investigative Unit

The CSC has already launched inquiries into “several” schools for violations.
Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.
January 28, 2026

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.