• Loading stock data...
Thursday, July 31, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.

Shannon Sharpe Out at ESPN Following Rape Suit Settlement

He’s been off-air since April, planning to return for the NFL season.

Ex-NBPA Director Defends Two-Apron System: ‘There’s No Hard Cap’

The NBA’s two-apron system started in the 2023–24 season.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) passes the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.

$3.8B Commanders Stadium On Track for D.C. Approval

D.C. continues two days of public hearings on a proposed Commanders stadium.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Rutgers

Rutgers Finds New Athletic Director After Almost a Year

Rutgers’s previous athletic director, Pat Hobbs, resigned in August 2024.
July 24, 2025

UNC’s Bill Belichick Brings His NFL Swagger to ACC Media Days

UNC is becoming one of the most interesting stories in college football.
Jan 20, 2025; Atlanta, GA, USA; Notre Dame Fighting Irish tight end Mitchell Evans (88) runs the ball against the Ohio State Buckeyes in the second half in the CFP National Championship college football game at Mercedes-Benz Stadium.
July 25, 2025

‘More Bark Than Bite’: What Trump’s Executive Order Means for College Sports

“This all comes down to Congress and the courts.”
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
President Donald Trump speaks during the American 250 kickoff event on July 3, 2025, at the Iowa State Fairgrouds.
July 24, 2025

Trump Signs Executive Order on College Sports Pay

The order marks Trump’s first foray into legislating college sports compensation.
July 24, 2025

ACC’s Phillips on FSU, Clemson: ‘It Can Never Be About a School..

The commissioner isn’t worried about more conference realignment.
Jul 22, 2025; Las Vegas, NV, USA; Big Ten commissioner Tony Petitti speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort.
exclusive
July 23, 2025

As Other Power Leagues Shy Away From PE, the Big Ten Continues..

Tony Petitti told FOS conversations were ongoing.
Bill Belichick
July 23, 2025

UNC Sells Out All Football Tickets for Belichick Debut Season

Consistent drama around Belichick’s first college season has only helped ticket sales.