• Loading stock data...
Tuesday, January 13, 2026

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Get Ready for the Mike Tomlin TV Sweepstakes

“Every network will offer him a job,” one source predicts.

Feds Say They’re Investigating College Sports Agents 

The FTC is attempting to enforce agent regulations in college sports.
exclusive

ESPN Wants More Josh Pate in Its College Football Coverage

The college football analyst stands to make millions.
breaking

Mike Tomlin Quits With Steelers at Crossroads After Playoff Loss

The NFL’s longest-tenured head coach abruptly walks away.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Indiana Hoosiers defensive back D'Angelo Ponds (5) rushes the ball Friday, Jan. 9, 2026, during the Peach Bowl and semifinal game of the College Football Playoff against the Oregon Ducks at Mercedes-Benz Stadium in Atlanta.

College Sports Watchdog Will Enforce Rules Without Legal Backing

Without signed participant agreements, the enforcement body may not have any teeth.
January 11, 2026

Mark Cuban Has Questions About CFP Championship Ticket Prices

Indiana-Miami is trending to be the most expensive CFP title game ever.
January 13, 2026

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 11, 2026

CFP Title Game Ticket Prices on Pace to Be Most Expensive Ever

Demand is high for the Miami-Indiana matchup.
January 11, 2026

Marcus Freeman Won’t Be Charged for Battery After Wrestling Meet Incident

Freeman was accused of battery at his son’s wrestling match.
January 9, 2026

Billionaire-Backed Hoosiers Heading to First CFP Championship

The championship game is the culmination of a remarkable two-year run.
Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.
January 9, 2026

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.