Wednesday, July 8, 2026

CFP Is Set: Here’s How Much Each Conference Gets in Payouts

The 12-team CFP field is set, delivering big payouts for the SEC and Big Ten while leaving Notre Dame out—and out millions.

Brett Davis-Imagn Images

The College Football Playoff field of 12 teams is set, following an ESPN reveal show Sunday that put to rest two main controversies: whether Alabama would remain in even after losing badly to Georgia in the SEC championship game (yes), and whether two-loss, independent Notre Dame would remain ranked above two-loss, non-champion Miami that beat Notre Dame during the season (no).

Alabama stayed in, Miami jumped Notre Dame, and BYU, Texas, and Vanderbilt remained on the outside looking in.

In the end, the bracket has:

  • 5 SEC schools (Georgia, Ole Miss, Texas A&M, Oklahoma, Alabama)
  • 3 Big Ten schools (Indiana, Ohio State, Oregon)
  • 1 Big 12 school (Texas Tech)
  • 1 ACC school (Miami)
  • 1 American school (Tulane)
  • 1 Sun Belt school (James Madison)

There’s at least $116 million in CFP prize payouts up for grabs for conferences, depending on how far their schools get. The payouts are as follows:

  • Making the CFP: $4 million (12 teams)
  • Advancing to the quarterfinals: $4 million (8 teams)
  • Advancing to the semifinals: $6 million (4 teams)
  • Advancing to the title game: $6 million (2 teams)

With five teams in the Playoff, the SEC is getting $20 million from the first round to distribute among its member schools. The Big Ten has $12 million coming its way. 

The Big 12, ACC, American, and Sun Belt each get $4 million for their lone schools that made it in. It’s a modest windfall for the American and Sun Belt, two conferences that did not see any CFP prize money last year, as they didn’t get teams into the field.

In addition, a new wrinkle this year as part of the CFP’s straight seeding is that the four highest-ranked conference champions will earn a guaranteed $8 million for their conferences, whether or not they win their first-round game. Indiana, Georgia, and Texas Tech all have byes, so they will get $8 million anyway for making it to the second round; Tulane is the only school affected, so the American will get $8 million even if Tulane loses in the first round.

Each individual school in the Playoff also gets $3 million per round to cover expenses. Notre Dame is a major financial loser in this situation, given that it would have gotten to keep all CFP prize payouts for itself—while programs in conferences have to share payouts. Last year, the Fighting Irish racked up $20 million. But without a CFP bid this year, it won’t be afforded the opportunity.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
The Cheboygan Junior Chiefs held youth soccer games at Gordon Turner Park on Monday, June 22.

USMNT World Cup Flameout Fuels Youth Sports Debate

Critics say the system prices out talent and drives kids away.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
June 24, 2026

Players Sue NCAA Over New Five-Year Eligibility Model

The players are suing after being excluded from the new policy.