Tuesday, July 21, 2026

CFP Sees 9% Viewership Increase Despite National Championship Flop

  • The national championship drew fewer viewers than any since the BCS era began in 1999.
  • Thanks to the semifinals, viewership of the CFP as a whole was up an average of 9% overall.
Mark J. Rebilas-USA TODAY Sports

Viewership for this year’s College Football Playoff was up an average of 9% overall compared with last year despite a historic flop from the National Championship game, ESPN announced. 

Monday night’s blowout between Georgia and TCU drew an abysmal 17.2 million viewers across networks —  fewer than any championship matchup since the BCS era began. Last year’s battle between Alabama and Georgia drew five million more.

Even a new innovative broadcast featuring Pat McAfee on ESPN2 couldn’t hold the attention of fans wholly uninterested in watching TCU get annihilated by the Bulldogs — a beatdown that began within minutes of kickoff.  

The National Championship also drew fewer viewers than both semifinal games, which ESPN is touting as their saving grace for this year’s CFP.

The Peach and Fiesta Bowls drew an average of 21.7 million viewers in total, 28% more than last year and higher than any semifinal pair over the previous five years.

Georgia Bulldogs

Georgia’s Back-to-Back Titles Spark Talk of a Dynasty

The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
January 9, 2023
  • The Peach Bowl between Georgia and Ohio State garnered an average of 22.1 million viewers and peaked at 23.9 million.
  • The Fiesta Bowl between TCU and Michigan averaged 21.4 million viewers and peaked at 26.4 million.

This marks the second-to-last four-game CFP matchup in history. The new 12-team playoff format will begin in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Josh Pate

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.
Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

“I’m getting five emails per minute from 9 a.m. to 5 p.m.”
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines head coach Sherrone Moore in the second half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Athletics Investigation of Moore Affair Finds ‘Poor Oversight’

But misconduct was not “widespread throughout the department.”
Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN to Lay Off Anchor David Lloyd, Analyst Stephania Bell

Lloyd had been with ESPN since 1997, while Bell joined in 2008.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.
July 21, 2026

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN Expected to Lay Off NFL Insider Tom Pelissero

Pelissero had been at NFL Network since 2017.
Jul 13, 2025; Atlanta, GA, USA; ESPN commentator Karl Ravech before the MLB Draft at The Coca-Cola Roxy. Mandatory Credit: Brett Davis-Imagn Images
July 21, 2026

ESPN to Lay Off Karl Ravech After More Than 30 Years

Ravech had been with the network since 1993.
Dec 29, 2025; Atlanta, Georgia, USA; ESPN MNF broadcaster Ryan Clark shown on set prior to the game between the Los Angeles Rams against the Atlanta Falcons at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images
July 20, 2026

ESPN Layoffs Begin With Ryan Clark

More ESPN layoffs are expected this week.
July 20, 2026

Judge Hits Brakes on CBS Sports, TNT Sports Parent Merger

A judge approves a request for a temporary restraining order.