Wednesday, June 24, 2026

CFB’s Chaotic (and Pricey) Coaching Carousel Only Getting Started

As more money continues to flow into college football for players, the sport’s coaching carousel is spinning like never before—and getting more expensive each week.

Oct 11, 2025; Tallahassee, Florida, USA; Florida State Seminoles head coach Mike Norvell after losing the game to the Pittsburgh Panthers at Doak S. Campbell Stadium.
Melina Myers-Imagn Images

As more money continues to flow into college football for players, the sport’s coaching carousel is spinning like never before—and getting more expensive each week. 

The firings of Florida’s Billy Napier and Colorado State’s Jay Norvell pushed the buyout total for canned coaches this year to roughly $116 million, led by the $49 million Penn State owes to James Franklin.

Former Alabama coach Nick Saban, now a regular on ESPN’s College GameDay, said he’s not surprised by the high-priced moves. “Because everybody’s raising money to pay players. So, the people that are giving the money think they have a voice and they’re just like a bunch of fans,” Saban said this week. “When they get frustrated and disappointed, they put pressure on the [athletic directors] to take action, and it’s the way of the world.”

Heating Up

Heading into Week 9, several other coaches with large buyouts remain on the hot seat, Florida State’s Mike Norvell (about $54 million) and Wisconsin’s Luke Fickell (about $25 million), despite public statements of support from their respective ADs. The Seminoles are 3–4 (on a four-game losing streak) and the Badgers are 2–5.

Auburn coach Hugh Freeze (whose buyout is roughly $15 million) said a vote of confidence from his own AD “would be huge,” as the Tigers (3–4) are still searching for their first SEC win of the season.

There are just six weeks left in the college football season, which means more moves could be on the way soon.

This season has already turned out to be much more expensive than 2024, as 15 FBS firings either midseason or in the days immediately following the regular season accounted for only roughly $36 million in buyout fees.

In 2023, a record $118 million in contract buyouts was spent, led by the unprecedented $76.8 million cost for Texas A&M to fire Jimbo Fisher.

If Florida State fires Mike Norvell by season’s end, this year’s total could easily reach or surpass $200 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive

Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts

Another change is coming to “SEC Nation.”

Greg Olsen: NFL Franchises Interested in Hosting Tight End U

The annual summer summit is in its sixth year.
Jun 16, 2026; Phoenix, Arizona, USA; Los Angeles Angels center fielder Mike Trout (27) looks on in the first inning against the Arizona Diamondbacks at Chase Field.

MLB Owners Proposal Radically Shifts Player Development

Teenaged big-leaguers would become extinct under the latest proposal.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With Tight End University’s Greg Olsen

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

NCAA Approves New ‘Age-Based’ Eligibility Rule

Two attorneys are preparing lawsuits on behalf of at least 50 players.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.
June 18, 2026

Ten Pro Sports Unions Criticize Bipartisan College Sports Bill

“The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
Mar 21, 2026; Storrs, CT, USA; Iowa State Cyclones guard Jada Williams (8) returns then ball against the Syracuse Orange in the first half at Harry A. Gampel Pavilion.
June 23, 2026

Women’s Basketball Players Blast College Sports Bill

“Where we disagree is—Congress shouldn’t be deciding who makes those rules.”
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
June 18, 2026

Landmark College Sports Bill Advances Toward Senate Vote

The SEC and Big Ten remain opposed to the bill.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci
June 16, 2026

Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact

The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
June 15, 2026

Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft

The news comes hours after the Big 12 sued Texas Tech.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 15, 2026

Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions

The lawsuit comes one week after Sorsby was granted an injunction.