Friday, May 22, 2026

Celtics’ Finals Loss Could Kickstart A Future Dynasty

  • It starts with the success of former coach and new GM Brad Stevens.
  • The rest trickles down to head coach Ime Udoka and a young roster led by Jayson Tatum.
Paul Rutherford-USA TODAY Sports

The Warriors might’ve given them a bitter pill to swallow, but the young Celtics should take heart from an inspiring, overachieving season that might just have kickstarted their own future dynasty.

Boston exceeded expectations in even making the Finals. They went from being the 11th seed in January to play their first title series since 2008 — and taking out Giannis Antetokounmpo’s defending champion Bucks along the way.  

It starts with the success of former coach and new GM Brad Stevens, whose calculated risks kept together the star tandem of Jayson Tatum and Jaylen Brown while reestablishing a defensive identity with a young team (25.8 YRS) on the NBA’s 10th-highest payroll ($138M).

  • Tatum finished first in postseason points (615) and assists (148), and won Eastern Conference Finals MVP.
  • Brown averaged a playoff career-high 23.1 PPG (37.3% 3PT).
  • Stevens reacquired Al Horford, re-signed Defensive Player of the Year Marcus Smart, and hired first-year coach Ime Udoka, all of whom contributed to the league’s best defense (106.2 RTG).

And Boston’s core might stay in town for the foreseeable future.

Brown ($26.8M) can become a free agent in 2024, but Tatum ($28.1M), Smart ($14.3M), and Robert Williams ($3.6M) will remain intact through 2026 if Tatum signs his $37 million player option that year.

Before the season, the Celtics had the 13th-best odds to win it all (+4000). Entering 2022-23, they’re tied (+600) with the Nets, Clippers, and Warriors for the best odds to lift the Larry O’Brien Trophy.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Red Sox Skid, Liverpool Unrest Puts FSG Under Mounting Pressure

Fans of two Fenway Sports Group–owned teams are growing restless.
Sep 21, 2014; Foxborough, MA, USA; General view of Gillette Stadium exterior before the NFL game between the Oakland Raiders and the New England Patriots.

Foxborough Finally Grants FIFA License for World Cup

The Kraft Group is backing the town’s controversial security bill.

Featured Today

Charlie Pilner and Nikolas Rohrmann

How 2 Brown Undergrads Became Sports Deal Brokers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
Nov 20, 2025; Salt Lake City, Utah, USA; Vegas Golden Knights head coach Bruce Cassidy watches play against the Utah Mammoth during the third period at Delta Center

NHL Coaches’ Association Pushes Back on Vegas Cassidy Restrictions

Vegas is within bounds, but the move is unusual and controversial.
May 19, 2026

Arsenal Wins First Premier League Title Under American Owners

The Gunners hadn’t won England’s top league since 2004.
May 19, 2026

Trail Blazers Lay Off Dozens As Tom Dundon’s Cuts Continue

The team confirmed the departures in a statement Tuesday.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
May 4, 2026; New York, New York, USA; New York Knicks guard Josh Hart (3) controls the ball against Philadelphia 76ers forward/guard Kelly Oubre Jr. (9) during the first quarter of game one of the eastern conference semifinal round of the 2026 NBA Playoffs at Madison Square Garden.
May 18, 2026

Knicks Ticket Demand Sees MSG Get-In Prices Soar

Resale ticket prices for any potential Finals games at MSG begin at about $2,500.
May 13, 2006; Washington, D.C, USA; FILE PHOTO; Houston Comets at Washington Mystics -- Houston forward Sheryl Swoopes brings the ball up court.
May 14, 2026

Houston WNBA Team Expects to Keep Comets Name

The Connecticut Sun will move to Houston in 2027.
May 13, 2026

Bob Myers Will Run Sixers While Leading Hunt for New GM

Myers constructed four championship teams in Golden State. 
May 11, 2026

Braves Earnings Show Promise and Pressure of RSN Shift

The club’s revenue surged, aided in part by the earlier season start.