Saturday, July 11, 2026

Celtics’ Finals Loss Could Kickstart A Future Dynasty

  • It starts with the success of former coach and new GM Brad Stevens.
  • The rest trickles down to head coach Ime Udoka and a young roster led by Jayson Tatum.
Paul Rutherford-USA TODAY Sports

The Warriors might’ve given them a bitter pill to swallow, but the young Celtics should take heart from an inspiring, overachieving season that might just have kickstarted their own future dynasty.

Boston exceeded expectations in even making the Finals. They went from being the 11th seed in January to play their first title series since 2008 — and taking out Giannis Antetokounmpo’s defending champion Bucks along the way.  

It starts with the success of former coach and new GM Brad Stevens, whose calculated risks kept together the star tandem of Jayson Tatum and Jaylen Brown while reestablishing a defensive identity with a young team (25.8 YRS) on the NBA’s 10th-highest payroll ($138M).

  • Tatum finished first in postseason points (615) and assists (148), and won Eastern Conference Finals MVP.
  • Brown averaged a playoff career-high 23.1 PPG (37.3% 3PT).
  • Stevens reacquired Al Horford, re-signed Defensive Player of the Year Marcus Smart, and hired first-year coach Ime Udoka, all of whom contributed to the league’s best defense (106.2 RTG).

And Boston’s core might stay in town for the foreseeable future.

Brown ($26.8M) can become a free agent in 2024, but Tatum ($28.1M), Smart ($14.3M), and Robert Williams ($3.6M) will remain intact through 2026 if Tatum signs his $37 million player option that year.

Before the season, the Celtics had the 13th-best odds to win it all (+4000). Entering 2022-23, they’re tied (+600) with the Nets, Clippers, and Warriors for the best odds to lift the Larry O’Brien Trophy.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.
June 17, 2026

Dolan: Knicks Have Accepted White House Invite

The NBA champs are headed to the White House.
June 17, 2026

Knicks Championship Parade Will Have Record 10,000 NYPD Officers

The Knicks won their first NBA title since 1973 on Saturday.
June 16, 2026

Portland Fire GM Says Team Is Chasing Playoffs, Not Lottery Odds

Vanja Černivec was with the Golden State Valkyries last year.