• Loading stock data...
Wednesday, November 12, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Celebs Flock to MLS

  • Texas native Matthew McConaughey recently became a co-owner of Austin FC.
  • MLS offers a viable entry point for celebrities interested in team ownership.
John Gutierrez-USA TODAY Sports/Design: Alex Brooks

Whether or not you can name many Major League Soccer players, you’ve almost certainly heard of some team owners. 

Texas native Matthew McConaughey recently became a co-owner of Austin FC, making him the latest celebrity to own an MLS team.

As an expanding league with team values in the hundreds of millions of dollars — as opposed to the billions for most MLB, NBA, and NFL teams — MLS offers a viable entry point for celebrities and athletes interested in owning sports teams. 

  • Will Ferrell, Magic Johnson, Mia Hamm, and Nomar Garciaparra are part of LAFC’s ownership group.
  • David Beckham co-owns Inter Miami.
  • Seattle Sounders owners include Drew Carey, Mariners legend Ken Griffey Jr., Seahawks quarterback Russell Wilson, and his wife, singer Ciara. 
  • Brooklyn Nets Kevin Durant, James Harden, and coach Steve Nash own stakes in the Philadelphia Union, Houston Dynamo, and Vancouver Whitecaps, respectively. 

MLS isn’t the only American soccer league to attract big names. NWSL owners include Naomi Osaka, Serena Williams, Natalie Portman, Eva Longoria, Jessica Chastain, and, again, Hamm.

While some owners are largely passive investors, McConaughey is lending his gravitas to Austin FC. He’s been named the club’s “Minister of Culture.”

“On any given night when you’re in that stadium, it should feel, smell, and taste like the best of Austin,” he said.

Austin FC lost its inaugural game against LAFC on Saturday, but McConaughey still got some good news: More Texans say they would vote for the actor, who’s teased a governor run in the state, than the incumbent Gov. Greg Abbott.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 12, 2025; Tottenham, United Kingdom; The Golden Cockerel at Tottenham Hotspur Stadium during an NFL International Series game.

Tottenham Insists It’s Not for Sale As Buyers Circle

“Everyone knows damn well they’re for sale,” one source tells FOS.
TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
Donald Trump

FIFA Introduces Peace Prize: ‘You Will See’ If Trump Gets It

FIFA will award the prize at the final draw in December.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.

Can Travis Kelce Save Six Flags From Free Fall?

The NFL star joined an activist investor in pushing for change.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.
Dave Checketts
October 17, 2025

Ex-Knicks President: When David Stern Accused Me of Skirting Cap

The Knicks walked away clean when accused of cap circumvention in the 1990s.