• Loading stock data...
Saturday, July 19, 2025

CBS Nears Super Bowl Ad Sellout

  • ViacomCBS has “virtually sold out” its ad inventory for Super Bowl 55.
  • Brands who have never advertised during Super Bowl seized the opportunity.
Kirby Lee-USA TODAY Sports

ViacomCBS has “virtually sold out” its ad inventory for Super Bowl 55.

Thirty-second spots for this year’s national broadcast went for about $5.5 million — down slightly from 2020.

Last year, Fox sold out its ad inventory 10 weeks before the Big Game with a total of $435 million spent on in-game advertisement. That was the earliest Super Bowl ad inventory had sold out in nine years.

CBS sold all of this year’s ad space a week earlier than it did for its most recent Super Bowls in 2016 and 2019, but the pandemic did affect demand.

A lack of trailers for new movie releases is among the reasons why demand for ads dipped.

Several major brands have also decided to allocate money elsewhere. 

  • Super Bowl mainstays like Coca-Cola, Anheser-Busch and PepsiCo won’t air ads for their flagship products.
  • Hyundai and Avocados from Mexico are also sitting out this year. 
  • Other brands that have never advertised during the game, like Chipotle and DoorDash, are seizing the opportunity.

CBS is said to still have some “scattered” advertisement openings in pre-game coverage, where spots range in price up to about $3 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.
exclusive

Fox Sports Nearing Deal for Dave Portnoy on ‘Big Noon,’ Barstool on..

Barstool content could fill some FS1 airtime vacated by three canceled shows.

WNBA Hits Fourth-Highest ABC Viewership With Clark-Bueckers Duel

Clark missed the first Fever vs. Wings game with an injury.

NFL Likely to Stay With CBS, Targeting Mass Renegotiation in 2029

The league instead looks toward a broader set of contract opt-outs.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.