Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Carli Lloyd Sees More Pro Athletes Investing in NWSL

Carli-Lloyd
Bill Streicher-USA TODAY Sports

Carli Lloyd played her final game with Gotham FC last year, but the two-time FIFA World Cup champion is already coming back — this time, as an owner. 

“I feel like I still had more to give and I was really excited about the direction the club was going,” the New Jersey native told Front Office Sports.

Lloyd was named the highest-paid female soccer player in the world by Go Banking Rates last March with an annual salary of $518,000, and she has an estimated net worth of $2 million. It’s not clear how much she invested in the team.

When I asked Lloyd what her role would look like as an owner, the two-time Olympic gold medalist considered it “an open book” with no set guidelines. But one thing that was certain is how she’s going to approach her new role.

“I don’t half-ass things, I never will, and I never want to be a part of anything that does,” she explained. “So I’m going to bring my hard work that I have on the field and off the field into this new role with the team.”

Lloyd, who carried a strong voice in the U.S. women’s national team’s fight for equal pay, said she hasn’t had much time to think about how she would handle pay equity as an owner but that organizations should be part of the resources that “enable the team to be at their very best.”

On Wednesday, just a week after Lloyd was announced as a minority owner, Kevin Durant and Rich Kleiman’s Thirty Five Ventures joined the group, investing an undisclosed amount.

“It’s huge,” Lloyd said. “The following that Kevin Durant and his company have is great. I’m happy they’re a part of it.”

With Lloyd and Durant as owners, Gotham FC joins a number of other NWSL clubs that recently picked up high-profile athletes in the front office. Angel City FC includes Abby Wambach, Mia Hamm, and Serena Williams as investors, and the Washington Spirit has two-time Olympic gold medalist Briana Scurry and gymnast Dominqiue Dawes on its ownership list.

“You just want to bring awareness to the league and to the teams, and you are seeing this onboarding of really amazing people wanting to invest and be a part of an NWSL team,” Lloyd said. “I don’t see this as an opportunity that would have been here even five years ago, but I’m sure we’ll be seeing this even more and more.”

In April, Lloyd became the first U.S. ambassador for Teqball, a ball sport played on a curved table that mixes soccer and table tennis, and not long before that, she co-conducted a FIFA men’s World Cup draw.

But Lloyd is especially excited to get back to a team setting.

“I will never get the feeling again of playing in a World Cup, playing in the Olympics, or playing in front of a packed stadium, so it’s sort of that adrenaline rush, that goal, and that team mindset to achieve something great,” she said. 

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Ticket Sellers Still Waiting for FIFA Refunds

FIFA said it would refund sellers within 60 days.
Arnold Schwarzenegger speaks during a ceremony honoring journalist Chris Wallace with a star on the Hollywood Walk of Fame in Los Angeles, California, U.S., September 18, 2025. REUTERS/Daniel Cole

Arnold Schwarzenegger ‘Concerned’ About 2028 L.A. Olympics

The former California Governor expressed concern about Los Angeles’s infrastructure.
Bhathals

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”

Gotham FC Co-Owner Supports Both ‘Rodman Rule’ and Salary Cap

Carolyn Tisch Blodgett emphasized the importance of star power and parity.
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

Diamond Baseball Holdings Interested in ‘Any and All’ MiLB Teams

The Silver Lake–backed entity remains on the hunt for more teams.
Exclusive
September 15, 2026

Novig CEO Says Sydney Sweeney Drove Visuals of Nude Ad

“We never intended to portray female sports,” Jacob Fortinsky told FOS.
Sam Porter
September 15, 2026

Private Equity Giant Apollo Taking ‘Hard Look’ at NFL Investment

Apollo isn’t on the NFL’s approved PE list—yet.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center
August 21, 2026

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
May 24, 2026; Las Vegas, NV, USA; Yoni Andica (COL) during the weightlifting competition at the Enhanced Games at Resorts World Las Vegas. Mandatory Credit:
August 18, 2026

Enhanced Games Parent Company Posts $62M Loss After Debut Event

Enhanced Groups is now focusing on supplements and smaller events.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2026 France's Moise Kouame reacts during his second round match against Paraguay's Adolfo Daniel Vallejo REUTERS/Guglielmo Mangiapane
May 29, 2026

Lawyers Explain Odd Case of Moïse Kouamé’s French Open Prize Money

Kouamé has secured nearly $220,000 by advancing to Round 3 in Paris.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.
October 23, 2025

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.