Friday, May 15, 2026

Can College Football Playoff Maintain Ratings Momentum?

College Football Playoff games have averaged 13.75 million viewers through eight games of the 12-team era. Now, the semifinals could bring a bigger audience. 

Dec 31, 2024; Glendale, AZ, USA; Penn State Nittany Lions head coach James Franklin leads his players onto the field prior to the game against the Boise State Broncos in the Fiesta Bowl at State Farm Stadium.
Mark J. Rebilas-Imagn Images

The College Football Playoff is gearing up for its semifinal matchups this week, with the expanded postseason’s inaugural TV ratings in the national spotlight.

With 12 teams making up this year’s bracket, the first-ever CFP quarterfinals averaged 16.9 million viewers on ESPN platforms, after an average audience of 10.6 million tuned in to the debut of first-round Playoff games across ESPN and TNT Sports platforms. So far, all eight CFP games combined have averaged 13.75 million viewers.

Next up, ESPN will apply its traditional “MegaCast” approach to Notre Dame–Penn State in the Orange Bowl on Thursday night, and Ohio State–Texas in the Cotton Bowl on Friday night. Those games will be looking to match or surpass last year’s CFP semifinals, which averaged 23.2 million viewers for ESPN. 

Last year’s matchups were played on New Year’s Day, with the Michigan-Alabama Rose Bowl drawing 27.7 million viewers. That was higher than the audience of 25 million who tuned in to the Michigan-Washington national championship game.

Ready for Kickoff

The Orange Bowl is going ahead as originally scheduled, despite a request from SEC commissioner Greg Sankey to have the CFP semifinal games flipped, due to the Sugar Bowl’s one-day delay to Jan. 2. Sankey felt that Notre Dame, which beat SEC champion Georgia last week, would have a disadvantage, since Penn State ended up with two extra days of rest, having beaten Boise State in the Fiesta Bowl on New Year’s Eve.

For Notre Dame, another $6 million in bonus money is on the line, as the Fighting Irish get to keep 100% of the CFP revenue distribution they earn as an independent university, as opposed to other schools whose conference receive said bonus money, and distribute it to all their members.

Notre Dame has already earned $14 million thus far—the same amount Penn State and Ohio State have each earned for the Big Ten, and Texas has netted for the SEC.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Expanded March Madness Brings ‘Visibility’ to Women’s Game

Still, some coaches worry that mid-majors will be overlooked.
Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.

NFL Schedule Leans Further Into Holidays, Streaming Expansion

The upcoming slate features several notable changes from 2025.

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).

Featured Today

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.
Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.
May 13, 2026

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
May 13, 2026

ACC Still Holding Off on Private Equity Despite Big 12 Leap

“To date, there’s nothing that has made sense,” Jim Phillips said Wednesday.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 12, 2026

NCAA Warns Baseball Coaches About Canceling Games to Boost Stats

A myriad of Power Four schools canceled games against lower-ranked opponents.
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.
May 11, 2026

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.
Jun 18, 2021; Omaha, Nebraska, USA; Ryan Lochte after the Men’s 200m Individual Medley Finals during the U.S. Olympic Team Trials Swimming competition at CHI Health Center Omaha. Mandatory Credit: Rob Schumacher-USA TODAY Sports
May 11, 2026

Ryan Lochte to Coach College Swimming at $34 an Hour

Missouri State announced it hired the 12-time Olympic medalist on Sunday.
May 8, 2026

Ex-Ohio University Football Coach Sues School Over Firing

Smith admitted to having a romantic relationship with an undergraduate.