Tuesday, October 13, 2026

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

  • She picked Nike’s offer over Adidas and Under Armour, who reportedly brought in Stephen Curry to sway her.
  • It’s set to be the biggest sponsorship deal signed by a women’s basketball player.
Vincent Carchietta-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Caitlin Clark is set to pull in the most lucrative shoe deal deal a women’s basketball player has ever signed.

The contract she and Nike have agreed to will bring the superstar up to $28 million over eight years, plus a signature shoe, The Wall Street Journal reported.

Clark’s team set the bar high, telling shoe companies a deal must be at least $3 million per year, according to the Journal. That made Puma drop out, and Adidas’s reported offer of a $6 million, four-year deal far below the mark. The Under Armour offer was the next most enticing, with a four-year, $16 million contract and a signature shoe pitched with the help of Stephen Curry, The Athletic reported. At one point, some companies were making offers contingent on her staying at Iowa for another season, thinking she’d hold bigger star power by playing one more year in college, according to the Journal.

While Under Armour would bring her a higher annual salary, Clark reportedly is going with Nike. She had been with the Oregon-based shoe giant since 2022, but their contract expired after this past college season. 

Clark follows in the footsteps of Sabrina Ionescu, who was lured by an Under Armour–Curry pitch but also went with Nike. Along with her signature shoe, Ionescu was reportedly able to earn up to $24 million, but she won’t hit that mark thanks to injury and the COVID-19 pandemic, the Journal reported. Clark posed in a pair of Sabrina 1s for her first photo shoot in an Indiana Fever jersey.

Since announcing her decision to join the WNBA, Clark has also inked deals with Gainbridge—which sponsors the Fever’s home arena—Panini, and Xfinity.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pablo Torre: More Coming on Clippers, Life Surge … and LeBron?

LeBron’s relationship with Fanatics allows him to use its helicopter.
Elle Duncan Front Office Sports

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.
podcast thumbnail mobile
Front Office Sports Today

10/13/26 – Quinn On Hot Seat, Dream’s Arena Crunch, FOS “Tuned In” Preview

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

MLS Commissioner Don Garber Deflects on Messi Confrontation

Garber called Messi “the GOAT of all GOATs.”
October 7, 2026

Jimmy Rollins: MLB Analytics Gurus Undervalue Team Chemistry

“I went to the college of MLB. Where’d you go?”
October 8, 2026

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm tees off on hole 18 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 7, 2026

Jon Rahm Will Not Participate in LIV 2.0

Rahm was LIV’s biggest star besides Bryson DeChambeau.
October 7, 2026

Coco Gauff Says Racist Abuse Has Been ‘Draining’ at China Open

Gauff pulled out of the Wuhan Open after the match.
Jun 9, 2025; Phoenix, Arizona, USA; Arizona Diamondbacks pitcher Justin Martinez (63) throws against the Seattle Mariners in the ninth inning at Chase Field.
October 7, 2026

Another Start-Up Is Trying to Sell Shares in Athletes’ Future Earnings

“We are basically building a mini Robinhood,” Agentiq’s cofounder tells FOS.
October 5, 2026

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.