Wednesday, May 13, 2026

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

  • She picked Nike’s offer over Adidas and Under Armour, who reportedly brought in Stephen Curry to sway her.
  • It’s set to be the biggest sponsorship deal signed by a women’s basketball player.
Vincent Carchietta-USA TODAY Sports

Caitlin Clark is set to pull in the most lucrative shoe deal deal a women’s basketball player has ever signed.

The contract she and Nike have agreed to will bring the superstar up to $28 million over eight years, plus a signature shoe, The Wall Street Journal reported.

Clark’s team set the bar high, telling shoe companies a deal must be at least $3 million per year, according to the Journal. That made Puma drop out, and Adidas’s reported offer of a $6 million, four-year deal far below the mark. The Under Armour offer was the next most enticing, with a four-year, $16 million contract and a signature shoe pitched with the help of Stephen Curry, The Athletic reported. At one point, some companies were making offers contingent on her staying at Iowa for another season, thinking she’d hold bigger star power by playing one more year in college, according to the Journal.

While Under Armour would bring her a higher annual salary, Clark reportedly is going with Nike. She had been with the Oregon-based shoe giant since 2022, but their contract expired after this past college season. 

Clark follows in the footsteps of Sabrina Ionescu, who was lured by an Under Armour–Curry pitch but also went with Nike. Along with her signature shoe, Ionescu was reportedly able to earn up to $24 million, but she won’t hit that mark thanks to injury and the COVID-19 pandemic, the Journal reported. Clark posed in a pair of Sabrina 1s for her first photo shoot in an Indiana Fever jersey.

Since announcing her decision to join the WNBA, Clark has also inked deals with Gainbridge—which sponsors the Fever’s home arena—Panini, and Xfinity.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

White House Says No Issue With Iraqi Soccer Visas at World Cup

Reports had indicated some players were denied visas.

NFL International Slate Gives Legacy Networks Bigger Stage

Legacy broadcast networks are core to this part of the schedule.
[US, Mexico & Canada customers only] Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks head coach Mike MacDonald on the sideline against the New England Patriots during Super Bowl LX at Levi's Stadium.

Super Bowl LXI Gets the Star Treatment at Disney Upfronts

NFL commissioner Roger Goodell appears at the network’s upfront presentation.
Feb 6, 2025; New Orleans, LA, USA; A NFL shield logo on an Honors trophy at the Super Bowl LIX NFL Honors at Saenger Theatre. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

NFL Honors Expected to Move to Netflix

The NFL’s annual awards show is moving to streaming.

Featured Today

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.

NBA Player Brandon Clarke Dies at 29

Clarke died on Monday in Southern California, authorities say.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.
May 11, 2026

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”
May 12, 2026

Another Summer of LeBron Is Here

James is not under contract for next season.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Trick Williams Front Office Sports
May 9, 2026

WWE’s Next Big Star Could Be Ex-NFL Hopeful Trick Williams

The former South Carolina wideout is now WWE’s U.S. champion.
May 6, 2026

Napheesa Collier Admits Engelbert Rant Was For CBA Leverage

The WNBA and WNBPA agreed to a new labor deal in March.
May 6, 2026

U.S. Open Falls Behind Masters in Prize Money: ‘It’s Not a Race’

The Masters increased its purse to $22.5 million this year.
Mar 28, 2026; Miami Gardens, FL, USA; Aryna Sabalenka of Belarus reacts during her match against Coco Gauff of the United States in the final of the women’s singles at the Hard Rock Stadium.
May 5, 2026

Sabalenka, Gauff Suggest Grand Slam Boycott Over Prize Money Share

“Without us there wouldn’t be a tournament,” Sabalenka said.