• Loading stock data...
Tuesday, June 24, 2025

Caitlin Clark Has Some Ideas to Fix the NBA

As the NBA tries to keep up viewership, the WNBA star suggested reverting back to the old All-Star format and shortening the season.

Nov 30, 2024; Phoenix, Arizona, USA; Indiana Fever player Caitlin Clark attends the game between the Phoenix Suns and the Golden State Warriors during the first half at Footprint Center.
Joe Camporeale-Imagn Images

As the NBA struggles to maintain soaring popularity, Caitlin Clark has some ideas to help.

The WNBA star talked about the NBA season and its ratings dip on Jason and Travis Kelce’s New Heights podcast in an episode released Thursday.

“I feel like the average, just like, basketball fan doesn’t understand how good NBA players are, and they think it looks like they’re ‘not trying,’” Clark said. “I promise you they’re trying; they’re just like, so good. Like, that’s why it looks like they’re not trying.

“And obviously the physicality of the league has changed a lot. And I wasn’t around when it was like much more physical, and maybe people want more like beef and physicality and people think it’s gotten soft. But, I think that’s also because the skill has just changed. And like that’s what’s great about basketball, like it’s always evolving. … I love three-point shooting; I love seeing guys just like launch threes, but not everybody loves that.”

Clark, who will start her second season on the Indiana Fever in May, also mentioned the NBA is going up against the biggest TV draw in football right now, that the league drew its best opening-night viewership in years, and buzz around the NBA Cup died down in Year 2. The NBA also recorded its most-watched Christmas in five years.

But in between those two dates, viewership suffered. Two weeks ago, ratings were down 19% from last year. Commissioner Adam Silver admitted they were “down a bit” and blamed a move toward streaming, which the NBA will benefit from next year through its new $77 billion media deal that includes Amazon Prime Video. Thanks to the Christmas lift, NBA viewership on ESPN is up 5% from last year, the league announced Monday. But factoring in TNT, viewership is still down 3%.

Clark has plenty of suggestions for the league. She said she’s not a fan of the new four-team All-Star tournament and wants the NBA to return to the traditional East vs. West format. She lit up when Travis Kelce suggested a four-point line (“Adam Silver, four-point line!” she said) and added that two hot-spots worth four points might work well. Clark also supported Travis’s idea of increasing the league’s physicality with hockey-style fights and suggested a two-minute penalty box instead of ejections. (Jason suggested an “NBA Jam Rule” that shots count for more points for consecutive makes. Clark was less enthusiastic but said “that would be cool.”)

Clark also said she thinks the NBA’s 82-game season is too long, and it means teams have less time to practice. She said she “can’t imagine” playing that many games in a season. (The WNBA season is increasing from 40 to 44 games in 2025, and it will continue to grow with more expansion teams.)

“I think 82 games is a lot on somebody’s body, and like, mentally.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 20, 2025; Orlando, Florida, USA; SL Benfica forward Evangelos Pavlidis (14) in action with Auckland City FC defender Christian Gray (4) during a group stage match of the 2025 FIFA Club World Cup at Inter&Co Stadium.

Day Jobs, Weekly Stipends: Behind the Club World Cup’s Only Amateur Team

“We’ve never been in this for the financial reward.”

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
Jul 7, 2023; Bronx, New York, USA; New York Yankees third baseman Josh Donaldson (28) react after striking out during the fifth inning against the Chicago Cubs at Yankee Stadium.

Former Yankee Josh Donaldson Wins $222K in Lawsuit Against Landlord

Donaldson played the 2022 and 2023 seasons for the Yankees.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.

Ryder Cup Gets Wilder As Bradley Could Play Dual Role

The biggest Ryder Cup ever might have another first.
Jun 19, 2025; Indianapolis, Indiana, USA; Oklahoma City Thunder forward Chet Holmgren (7) shoots the ball against Indiana Pacers center Tony Bradley (13) during the first half of game six of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
June 20, 2025

Pacers’ Tony Bradley Has Made Just $330K This Year Despite Finals Run

Bradley was signed by the Pacers on March 2 to a 10-day contract.
Jun 22, 2025; Oklahoma City, Oklahoma, USA; Indiana Pacers guard Tyrese Haliburton (0) drives to the basket against Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) during game seven of the 2025 NBA Finals at Paycom Center.
June 23, 2025

Multiple NBA Title Contenders Will Reckon With Achilles Injuries Next Season

The NBA has seen its highest number of Achilles tears since 2014–15.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Mar 12, 2025; Indianapolis, IN, USA; Rutgers Scarlet Knights guard Ace Bailey (4) shoots the ball while USC Trojans guard Kevin Patton Jr. (8) defends in the second half at Gainbridge Fieldhouse.
June 20, 2025

Ace Bailey Cancels Sixers Workout a Week Before NBA Draft

The former Rutgers star is a projected top-three pick in Wednesday’s draft.
June 20, 2025

Hockey’s Best Player Enters Contract Year Noncommittal About Future

The superstar becomes a free agent next year absent a contract extension.
A pack of runners during the 129th running of the Boston Marathon at Heartbreak Hill in Newton, April 21, 2025.
June 18, 2025

Boston Marathon Qualifying Changes Target Downhill Racing Company

A new rule will apply time penalties to downhill races starting in 2027.
Noah Lyles
June 17, 2025

Tyreek Hill–Noah Lyles Race Is Off for ‘Personal Reasons’

Lyles and Hill agreed to a race in February with few concrete details.