Wednesday, June 24, 2026

Caesars Looks to Sports Betting to Bolster Business

  • Caesars is looking at sports betting to bolster its casino business.
  • Its casino business generated $1.5 billion in revenue in Q3 2021.
Caesars/Design: Alex Brooks

Traditional casinos are at the heart of Caesars Entertainment’s business, but the company continues to make strides in sports betting.

Hampered by Caesars casino closings during the quarter caused by Hurricane Ida and California wildfires, the potential of online sports betting has become increasingly apparent. 

  • The company completed its acquisition of sportsbook William Hill in April for $4 billion.
  • It launched its sportsbook app in 11 states with Arizona and Maryland pending review.
  • It expects to be profitable in sports betting by the 2023 football season.

Caesars pocketed $2.69 billion in total revenue in Q3 2021, up from $1.44 billion for the same period a year prior. 

Last year, Caesars merged with Eldorado Resorts in a deal valued at $17 billion, creating the largest casino and entertainment company in the U.S. 

The combined company operates more than 55 casino properties worldwide, including eight hotel properties in Las Vegas, one of which it plans to sell early next year to help alleviate debt.

Caesars isn’t far behind its rival MGM Resorts, which reported $2.7 billion in revenue in Q3 2021, a 140% increase year-over-year, in its latest earnings report on Wednesday.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Anyone Using FIFA’s Official Prediction Market?

The World Cup’s prediction market partner is not available in the U.S.
Kentucky Attorney General Russell Coleman sits for an interview at his office in Frankfort, Ky., on Dec. 18, 2025.

CFTC Sues Kentucky After State Takes Aim at Kalshi, Polymarket

Kentucky is the ninth state the CFTC has sued since April.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

Kalshi’s Tarek Mansour Talks Giannis, Don Jr., Supreme Court

The Kalshi cofounder discussed critics, CFTC rulemaking, and more.
Reuters FILE PHOTO: Kalshi logo appears in this illustration created on April 22, 2026.

Kalshi CEO Downplays Polymarket Rivalry

Tarek Mansour says Polymarket’s scandals risk sullying the entire industry.
podcast thumbnail mobile
Front Office Sports Today

6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)

CFTC’s Proposed Rules Won’t Quiet Prediction-Market Critics

Markets tied to physical altercations or referee decisions would be flagged.
Fanduel
June 8, 2026

FanDuel Is Latest Gambling Company to Cut Jobs

Sources tell FOS a few hundred people were laid off last week.
Courtesy: Jake Epstein
June 10, 2026

Knicks Run Is New Front in the Kalshi-Polymarket Marketing War

Prediction-market platforms have capitalized on the Knicks’ Finals run.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Reuters FILE PHOTO: Kalshi logo appears in this illustration created on April 22, 2026.
June 1, 2026

DraftKings Cofounder ‘Loves’ Prediction Markets Despite Attacks

Matt Kalish credits Kalshi with fighting legal and regulatory battles for the entire industry.
May 26, 2026

Trump Decries Prediction-Market Detractors As ‘Scum’

The president’s son is an investor in Polymarket and an advisor to Kalshi.
May 24, 2026

Sportradar Hit With Lawsuit Over Alleged Illegal Gambling Ties

The suit alleges investors were harmed by shady overseas business conduct.
Mark Cuban
May 20, 2026

Mark Cuban: ‘Betting Isn’t the Problem’

These wagers have been behind the recent MLB and NBA gambling scandals.