• Loading stock data...
Friday, July 11, 2025

Bucks Latest to Seek Naming Rights Deal for Entertainment District

Deer-District
Deer District

The NBA’s Milwaukee Bucks are reportedly looking for $4 million annually in exchange for naming rights to the plaza adjacent to Fiserv Forum.

The 30-acre “Deer District” is part of the team’s economic development plan, to which taxpayers contributed $250 million.

“What pro teams are now understanding is — you create the mothership and have it fueled by an NBA team that is successful, and then raise the waters around you,” Bucks and Fiserv Forum president Peter Feigin said.

Set to include a supermarket, pharmacy, gym, high-end apartments, and a Marriott opening in 2023, the area was given its “Deer District” name in 2019 — one year after the $524 million Fiserv Forum opened.

The area has been compared to the entertainment district around the Chicago Cubs’ Wrigley Field, called “Gallagher Way” after its entitlement naming rights were purchased by Arthur J. Gallagher & Co.

Milwaukee, which continues its second-round playoff series against the Boston Celtics on Tuesday, was valued at $1.9 billion in October.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Myles Turner

Pacers Sour on Paying Luxury Tax and Let Myles Turner Walk

The team had seemed willing to cross the threshold for their center.

How the Celtics Cut $500M Roster Bill Nearly By Half in 1..

Boston is now under the second tax apron for next season.

The 10 Biggest NBA Finals Upsets of All Time

The 2004-05 Pistons overcame huge odds against that year’s Lakers team.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

The forthcoming venue will arrive with plenty of ambition among its owners.
July 9, 2025

Browns $600M Stadium Deal Hit With Suit Over ‘Unclaimed’ Money

Ohio’s use of unclaimed funds for a new stadium is challenged legally.
April 19, 2022; Austin, TX, USA; Tim Leiweke of the Oak View Group speaks at a ribbon cutting ceremony for the Moody Center, a multi-purpose arena that will be home to concerts and the UT basketball teams on Tuesday April 19, 2022.
July 9, 2025

Oak View Founder Tim Leiweke Indicted for Alleged Rigged Arena Bid

The longtime sports executive leaves his day-to-day leadership role.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 8, 2025

Chiefs Delay Stadium Decision As Kansas Dangles Dome Dreams

Kansas legislators extend bonds for potential Chiefs and Royals facilities.
Jul 3, 2022; London, United Kingdom; Jannik Sinner (ITA) returns a shot during his match against Carlos Alcaraz (ESP) on day seven at All England Lawn Tennis and Croquet Club.
July 7, 2025

Wimbledon’s Expansion Battle Looms Over Star-Studded Quarterfinals

The expansion’s loudest opposition is Save Wimbledon Park.
July 2, 2025

Commanders’ $3.8B Stadium Deal in Jeopardy? Mayor Sounds the Alarm

Political tensions rise about delays in stadium funding approval.
July 1, 2025

$600M for Browns Stadium Sparks Cleveland Backlash, Possible Lawsuit

The awarding of public funds draws criticism and could bring a lawsuit.