• Loading stock data...
Friday, October 10, 2025
One week until Asset Class at the NYSE Request to Attend

Bryson DeChambeau to Launch New Topgolf Competitor

  • UnderPar Life’s first location will be on Hawks Creek Golf Course in Westworth Village, Texas, a suburb of Fort Worth.
  • The venue will feature 42 hitting bays, a 500-yard driving range, and a “Tour-level” practice area for short game.
Bryson DeChambeau celebrates after winning the LIV Golf Chicago golf tournament at Rich Harvest Farms.
Jamie Sabau-USA TODAY Sports

Hot off captaining Crushers GC to the 2023 LIV Golf Team Championship, Bryson DeChambeau is already eyeing up his next big move.

DeChambeau is part of the investment group launching UnderPar Life — a golf experience described as a competitor to Topgolf, according to D Magazine.

“Expense is a barrier to most things in life. It is an unusually high barrier to experience the joy of golf,” DeChambeau says. “Our initiatives are geared toward making golf more affordable, approachable, and enjoyable for everyone. Our approach, partnering with municipally owned golf courses, removes significant financial obstacles and allows us to grow the community of golfers.”

UnderPar Life’s first planned location will be through a 99-year lease on the municipal Hawks Creek Golf Course in Westworth Village, Texas, a suburb of Fort Worth. The company expects to break ground on the facility before the end of the year and open 12 to 18 months after that.

The Hawks Creek venue is planned to be two stories tall and 16,000 square feet, with 42 hitting bays, a 500-yard driving range, a golf instruction academy, a fitness center, and a “Tour-level” practice area for short game. Each hitting station will be equipped with a Trackman unit, and DeChambeau is reportedly working on getting a manufacturer on board to supply course-quality clubs.

For hospitality, the building will feature three bars and a food menu constructed by local celebrity chef Christian Lehrmann

“We believe that our total addressable market is much larger than Topgolf,” says co-founder David Deering. “Topgolf’s business model doesn’t support the appeal to the avid golfer. We’re targeting the low handicappers with our world-class practice facility while also stealing market share from Topgolf with our golf gamification and our celebrity chef-led food and beverage offerings.”

DeChambeau isn’t the first professional golfer to get in on the golf experience economy: Tiger Woods co-owns mini golf venture PopStroke and golf simulator bar T-Squared, while Rory McIlroy is invested in mini golf chain Puttery.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 17, 2025; Portrush, IRL; Jason Day hits a shot on the 18th hole during the first round of The 153rd Open Championship golf tournament at Royal Portrush.

Flashy Golf Apparel Brand Malbon Notches $28 Million Raise

Jason Day famously wore the brand at the last two Masters Tournaments.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.
[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.

LIV Golf Lost $461M in Non-U.S. Operations in 2024

Public financial filings were released this week in the U.K.
[US, Mexico & Canada customers only] Sep 27, 2025; Bethpage, New York, USA; Team Europe's Matt Fitzpatrick celebrates with Tyrrell Hatton after holing his putt to win the hole on the 9th hole during the four-balls on the second day of competition for the Ryder Cup at Bethpage Black.

Ryder Cup Fallout Continues As PGA of America Leaders Take Heat

European players are still not happy with the fan behavior.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Nov 17, 2024; New Orleans, Louisiana, USA; Detailed view of a Cleveland Browns helmet on a time out against the New Orleans Saints during the first half at Caesars Superdome.

Cleveland Takes New Shot at Blocking Browns’ $2.4B Stadium

A new lawsuit challenges a permit for the NFL team’s planned stadium.
Sep 23, 2025; Dallas, Texas, USA; Dallas Stars forward Adam Erne (76) looks on during the game between the Dallas Stars and the Minnesota Wild at American Airlines Center
exclusive
October 3, 2025

Dallas Stars Eyeing Possible Move to Plano in 2031

The team needs to figure out where they’ll play starting in 2031.
October 7, 2025

Rays Owner Eyes New ‘Forever Home’ Like Atlanta’s Battery

The club’s new owners target a new ballpark opening in 2029.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Chicago Bears stadium rendering
October 1, 2025

Bears Want $855M in Public Money for Suburban Stadium

The NFL team details an updated ask for public money.
September 29, 2025

A’s Unveil Sacramento Jerseys As Vegas Development Advances

The club unveils an alternate “Sacramento” jersey as Las Vegas plans advance.
Sep 28, 2025; East Rutherford, New Jersey, USA; Los Angeles Chargers cornerback Cam Hart (20) breaks up a pass intended for New York Giants wide receiver Malik Nabers (1) during the second quarter at MetLife Stadium. Nabers was carted off the field with an injury after the play.
September 29, 2025

Malik Nabers’s Torn ACL Rekindles NFL’s Grass vs. Turf Debate

The Giants star tore his ACL on MetLife Stadium’s artificial surface.
September 25, 2025

NYCFC’s New $780M Queens Stadium Comes With Jab at Red Bulls

The MLS club progresses on developing its new stadium in Queens, N.Y.