Bruin Capital Sells Sports Tech Provider Used By FIFA, NFL

Equity firms Bain Capital and Nextalia SGR have entered an agreement to purchase Deltatre from Bruin Capital.

Financial terms were not disclosed, though the deal reportedly values the sports technology provider between $700 million and $900 million. When Bruin acquired Deltatre in 2016, the company was valued at around $159 million.

The company offers streaming solutions for content distribution, live broadcast solutions, data, and graphics, and has a presence in 14 countries.

Deltatre’s clients are some of the world’s biggest sports entities, including FIFA, the Premier League, UEFA, the NFL, and MLB.

• An estimated 25 million users access the company’s streaming solutions each day.
• The company reports that 20% of internet users have engaged with a Deltatre product.

Deltatre anticipates $180 million in 2022 revenue this year, with about half expected from the U.S.

The deal is subject to regulatory approvals. The split between Bain and Nextalia SGR wasn’t disclosed.

Bain’s Gains

Bain Capital has around $160 billion of assets under management, making it one of the largest private investment firms in the world. 

Its interest in sports has long been apparent — it even offered to buy all 30 NHL teams for $3.5 billion back in 2005. Steve Pagliuca, managing general partner of the Boston Celtics, is on Bain’s leadership team.

Bruin, on the other hand, has been looking for cash. It raised $600 million in 2019 from CVC Capital Partners and the Jordan Co., then sold a large stake in On Location Experiences in 2020.