• Loading stock data...
Tuesday, June 24, 2025

Bruin Capital Sells Sports Tech Provider Used By FIFA, NFL

Deltatre
Deltatre

Equity firms Bain Capital and Nextalia SGR have entered an agreement to purchase Deltatre from Bruin Capital.

Financial terms were not disclosed, though the deal reportedly values the sports technology provider between $700 million and $900 million. When Bruin acquired Deltatre in 2016, the company was valued at around $159 million.

The company offers streaming solutions for content distribution, live broadcast solutions, data, and graphics, and has a presence in 14 countries.

Deltatre’s clients are some of the world’s biggest sports entities, including FIFA, the Premier League, UEFA, the NFL, and MLB.

  • An estimated 25 million users access the company’s streaming solutions each day.
  • The company reports that 20% of internet users have engaged with a Deltatre product.

Deltatre anticipates $180 million in 2022 revenue this year, with about half expected from the U.S.

The deal is subject to regulatory approvals. The split between Bain and Nextalia SGR wasn’t disclosed.

Bain’s Gains

Bain Capital has around $160 billion of assets under management, making it one of the largest private investment firms in the world. 

Its interest in sports has long been apparent — it even offered to buy all 30 NHL teams for $3.5 billion back in 2005. Steve Pagliuca, managing general partner of the Boston Celtics, is on Bain’s leadership team.

Bruin, on the other hand, has been looking for cash. It raised $600 million in 2019 from CVC Capital Partners and the Jordan Co., then sold a large stake in On Location Experiences in 2020.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 20, 2025; Orlando, Florida, USA; SL Benfica forward Evangelos Pavlidis (14) in action with Auckland City FC defender Christian Gray (4) during a group stage match of the 2025 FIFA Club World Cup at Inter&Co Stadium.

Day Jobs, Weekly Stipends: Behind the Club World Cup’s Only Amateur Team

“We’ve never been in this for the financial reward.”
Jul 7, 2023; Bronx, New York, USA; New York Yankees third baseman Josh Donaldson (28) react after striking out during the fifth inning against the Chicago Cubs at Yankee Stadium.

Former Yankee Josh Donaldson Wins $222K in Lawsuit Against Landlord

Donaldson played the 2022 and 2023 seasons for the Yankees.

A’s Launch $1.75B Ballpark Build With Funding Puzzle Still Unsolved

Ground is broken in Las Vegas, but funding issues, Sacramento woes persist.
Woody Johnson, primary owner of the New York Jets, is shown, at the Atlantic Health Jets Training Center, Monday, January 27, 2025, in Florham Park.

Premier League’s NFL Ties Deepen As Jets Owner Buys Crystal Palace

John Textor was at risk of running afoul of the UEFA’s ownership rules.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.