Thursday, September 10, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation’s highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company’s first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”

LSU Will Not Roster Former NFL Players Wright, Harris

It’s unclear if de-escalation will be enough to end the litigation altogether.

MAC Asks NCAA, CFP to Overturn Western Michigan Loss

The conference had previously implied that it accepted the game’s outcome.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Noah Eagle on Calling the 49ers vs Rams Netflix Game in Australia

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a touchdown by quarterback Sam Leavitt (not pictured) against Clemson Tigers during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Opinion

Lane Kiffin’s Villain Act Has Made Him College Football’s Biggest Story

Kiffin’s first season at LSU has already been eventful in multiple ways.
September 7, 2026

Big 12 Withdraws Lawsuit Against Texas Tech As New Season Begins

Brendan Sorsby left the school shortly after the lawsuit was filed.
September 8, 2026

SEC Seeks Legal Right to Expel LSU

The conference is pressing on with its battle with Lane Kiffin.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 7, 2026

FCS Schools Got Paid $1M For FBS Upsets in Week 1

Three Group of 6 (non-power conference) teams were victims on Saturday.
September 7, 2026

Belichick, UNC Avoid Investigation Questions With Program In Flux

The Tar Heels had a bye week after upsetting TCU in Week 0.
September 6, 2026

WMU Refuses to Blame Refs, Big Ten for Last-Second Loss

“Don’t feel sorry for us,” said head coach Lance Taylor.
Sep 5, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to a play against Clemson Tigers during the first half at Tiger Stadium
September 6, 2026

LSU’s Kiffin Era Begins With Blowout Win Amid Legal Battle

LSU notched a decisive first win amid its brief legal detente.