• Loading stock data...
Saturday, November 22, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation’s highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company’s first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Franklin Hire First Move of Virginia Tech’s New Big-Spending Mentality

The former Penn State coach signed a five-year deal with the Hokies.

ABC, ESPN Bounce Back With Big CFB Ratings After YouTube TV Deal

Oklahoma-Alabama and Texas-Georgia drew more than 10 million viewers.

Alexis Ohanian Is Big NIL Donor to Virginia Women’s Basketball

Virginia hasn’t made the NCAA women’s tournament since 2018.

Featured Today

Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
November 19, 2025

Trump-MBS White House Dinner Showcases Saudi Sports Influence 

Attendees included Ronaldo, Bryson DeChambeau, and the owner of the 76ers.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025.
November 18, 2025

Congress Turns Up Heat on Sports Leagues Over Betting Integrity Issues

MLB, the NBA, and the NCAA are all in lawmakers’ crosshairs.
NCAA

Schools Vote Against Rule Allowing College Athletes to Bet on Pro Sports

The NCAA initiated a review process for the rule approved in October.
Nov 15, 2025; Annapolis, Maryland, USA; South Florida Bulls quarterback Byrum Brown (17) scrambles through the Navy Midshipmen defense during the second half at Navy-Marine Corps Memorial Stadium. Navy Midshipmen defeated South Florida Bulls 41-28.
November 19, 2025

The Battle for College Football Playoff Relevance in the Group of 6

Seeding and revenue distribution is getting harder for non-power conferences.
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
November 20, 2025

UC Investments Head: ‘Do a Little Prayer’ for Our Big Ten Deal

He confirmed “there is no deal on the table” currently.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
November 18, 2025

From LSU to UNC, Politicians Are Pushing Into CFB Coaching Decisions

Lawmakers include Louisiana Gov. Jeff Landry and North Carolina Sen. Thom Tillis.
November 18, 2025

As LSU and Florida Circle, Kiffin Says ‘No Ultimatum’ From Ole Miss

The Rebels are on the verge of their first College Football Playoff berth.
Nov 15, 2025; Chicago, Illinois, USA; Michigan Wolverines quarterback Bryce Underwood (19) throws the ball against the Northwestern Wildcats during the first half at Wrigley Field.
November 17, 2025

UC Investments Says Big Ten Deal Is Off Until Schools Can Agree

The pension fund does not want to sign a deal without Michigan and USC.
November 17, 2025

Virginia Tech Hires Franklin, Penn State Gets $40M Buyout Break

The former Nittany Lions coach has found his next job.