• Loading stock data...
Wednesday, November 19, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation’s highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company’s first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Alexis Ohanian Is Big NIL Donor to Virginia Women’s Basketball

Virginia hasn’t made the NCAA women’s tournament since 2018.

From LSU to UNC, Politicians Are Pushing Into CFB Coaching Decisions

Lawmakers include Louisiana Gov. Jeff Landry and North Carolina Sen. Thom Tillis.

As LSU and Florida Circle, Kiffin Says ‘No Ultimatum’ From Ole Miss

The Rebels are on the verge of their first College Football Playoff berth.
Nov 15, 2025; Chicago, Illinois, USA; Michigan Wolverines quarterback Bryce Underwood (19) throws the ball against the Northwestern Wildcats during the first half at Wrigley Field.

UC Investments Says Big Ten Deal Is Off Until Schools Can Agree

The pension fund does not want to sign a deal without Michigan and USC.

Featured Today

Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025.

Congress Turns Up Heat on Sports Leagues Over Betting Integrity Issues

MLB, the NBA, and the NCAA are all in lawmakers’ crosshairs.
Oct 3, 2025; Tempe, AZ, USA; Penn State Nittany Lions forward Gavin McKenna (72) warms up before the game against the Arizona State Sun Devils at Mullett Arena
November 18, 2025

NCAA-CHL Rule Change Has Already Shaken Up Hockey

Inside how leagues feel a year since the announcement.
Sailgating
November 14, 2025

‘Sailgating’: Inside Washington Football’s Tradition on the Water

The pregame experience can cost tens of thousands of dollars.
exclusive
November 13, 2025

Track CEO Charged With Child Rape Passed USATF-Ordered Background Check

The track world didn’t know about the charges for nearly a year.

Virginia Tech Hires Franklin, Penn State Gets $40M Buyout Break

The former Nittany Lions coach has found his next job.
November 16, 2025

Wave of CFB Coaching Moves Point to Busy Hiring Cycle Ahead

Texas A&M’s Mike Elko is the latest to receive a big extension.
Dec 30, 2022; Glendale AZ, USA; The College Football Playoff logo on the field at State Farm Stadium, the site of the 2022 CFP Semifinal between the TCU Horned Frogs and the Michigan Wolverines and Super Bowl 57 (LVII).
November 17, 2025

CFP Expansion Deadline Has Flexibility—If Leaders Ask ESPN 

The SEC and Big Ten remain at odds over a 16-team format.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Ohio State Buckeyes and Northwestern Wildcats fans take in the second half of the NCAA football game at Wrigley Field in Chicago on Saturday, Nov. 16, 2024. Ohio State won 31-7.
November 13, 2025

Northwestern’s New $862M Stadium Will Likely End Wrigley Field Games

Northwestern’s New Ryan Field is set to open next season.
Jul 18, 2016; Dallas, TX, USA; Baylor Bears interim president David E. Garland (right) and new athletic director Mack Rhoades (left) speak at a press conference during the Big 12 Media Days at Omni Dallas Hotel.
November 13, 2025

Baylor AD Takes ‘Leave of Absence,’ Steps Down From CFP Committee Role

Baylor conducted an investigation into potential misconduct by Rhoades.
Nov 8, 2025; Corvallis, Oregon, USA; Oregon State Beavers interim head coach Robb Akey check the scoreboard during the second quarter against the Sam Houston Bearkats at Reser Stadium.
November 13, 2025

New-Look Pac-12 Adds USA Sports to Growing Broadcast Portfolio

It’s the latest step in the league’s remarkable rebuild.
Florida Softball
November 11, 2025

NCAA Agrees to $303 Million Settlement With Volunteer Coaches

A similar lawsuit from baseball coaches was approved in September.