• Loading stock data...
Monday, September 15, 2025
One Day till Tuned In! Get a Last Second Ticket!

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation’s highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company’s first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.

UCLA-Tennessee QB Trade Has Been Painful So Far

Iamaleava abruptly left Tennessee for UCLA this past offseason.
exclusive

Field of 68’s Jeff Goodman, Rob Dauster to Lead On3’s College Hoops..

Goodman previously worked for ESPN, CBS Sports, and Stadium.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.
Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.

NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season

The former San Jose State and Fresno State players have lost eligibility.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.

UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker

The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
September 10, 2025

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
September 14, 2025

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
NFL Congress
exclusive
September 10, 2025

College Sports ‘House of Cards’: Republicans, Lobbyists Work to Secure Votes to..

Several House Republicans criticized the SCORE Act on social media.
The cover of the College Football 25 video game.
exclusive
September 9, 2025

Group That Facilitated NIL Deal for Football Video Game Now Says It’s..

EA offered $1,500 and no royalties; it also deleted an opt-out clause.
Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.
September 8, 2025

USF Is the Newest Financial Underdog in the AP Top 25

USF’s athletic department brings in half the amount Florida does.
September 7, 2025

Oklahoma-Michigan Was a Battle of Dueling QB NIL Philosophies

Bryce Underwood got into a heated exchange with his teammate.