• Loading stock data...
Tuesday, January 21, 2025

Broncos Trust Hires Investment Firm to Advise Sale

  • Broncos expected to set new high for a selling price of a sports franchise.
  • Allen & Co. was involved in the sales of the Mets, Nets and Panthers.
Broncos Hire Allen & Co.
Isaiah J. Downing-USA TODAY Sports / Design: Alex Brooks

The trust in control of the Denver Broncos has tapped Allen & Co. to advise on the potential sale of the team.

The Broncos are expected to be sold — either through an outright sale or an auction — for around $4 billion, which would make it the most expensive franchise sale in sports history. 

A source told Front Office Sports that Allen & Co. would advise the Patrick D. Bowlen Trust “on all the potential opinions” related to the team’s expected sale. 

Sportico was the first to report Allen & Co.’s involvement.

Allen & Co.’s Major Deals 

Allen & Co.’s involvement is not surprising given its history of record-setting deals led by Steve Greenberg, the firm’s managing director.

  • The firm represented the Wilpon family as it sold its majority stake in the New York Mets for an MLB-record $2.475 billion to Steve Cohen in 2020. 
  • Allen & Co brokered Alibaba co-founder Joe Tsai’s deal to acquire the Brooklyn Nets and Barclays Center in 2019 for $3.4 billion, the most paid for a U.S. sports franchise. 
  • Greenberg advised Jerry Richardson in the sale of the Carolina Panthers to billionaire hedge fund manager David Tepper in 2018. The $2.275 billion sale stands as the most paid for an NFL team. 

FOS reported that billionaire investor Robert F. Smith is among those interested in purchasing the Broncos, while former Denver quarterbacks Peyton Manning and John Elway are reportedly interested in being part of an ownership group.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

From $372M Payroll to ‘Sell the Team’ Chants: MLB Imbalance on Display

Offseason MLB club conventions reveal new levels of fan vitriol.

Unrivaled’s Impeccable Timing Pressures WNBA to Give Players More

The league could “blow the lid off” the business of women’s sports.
Notre Dame Fighting Irish quarterback Riley Leonard and running back Jeremiah Love celebrate a touchdown during the first half of a game against the Indiana Hoosiers in the first round of the College Football Playoff.

Notre Dame Found a Title-Worthy NIL Formula. Now It Has to Pivot

Its title run was buoyed by a collective that no longer exists.
Jan 17, 2025; Miami, FL, USA; Dearica Hamby (5) of the Vinyl reaches for the ball as Azura Stevens (23) of the Rose follows on the play during the second half of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.

Inside Unrivaled’s Explosive Opening Night

The 3-on-3 league went big for its season opener in Miami.

Featured Today

Baseball for All founder Justine Siegal walks in front of the over 400 young players participating in her league during the opening ceremony for an organization focused on giving girls an opportunity to play baseball, at Hohokam Stadium in Mesa, Ariz. on Wednesday, July 20, 2022. Baseball For All 15 Mar 30, 2023; Miami, Florida, USA; Miami Marlins general manager Kim Ng walks on the field prior to the game against the New York Mets at loanDepot Park.

Can a Professional Women’s Baseball League Launch in Softball’s Shadow?

The biggest hurdle to the WPBL’s success may be its closest kindred.
Showboats’ Daewood Davis (2) celebrates after scoring a touchdown during the UFL game between the San Antonio Brahmas and Memphis Showboats in Simmons Liberty Bank Stadium in Simmons Bank Liberty Stadium in Memphis, Tenn., on Saturday, April 6, 2024.
January 15, 2025

The UFL Is Primed for Success—If It Can Resist Its Impulse for..

The spring football league must buck temptation if it wants to succeed.
Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August
January 13, 2025

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.