• Loading stock data...
Thursday, August 28, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Brandon Marshall’s House of Athlete Launches Fitness App

  • The former NFL receiver is expanding his physical and mental fitness business.
  • HOA+ will provide fitness classes, healthy recipes, mental health initiatives, and so much more.
House of Athlete

Former NFL receiver Brandon Marshall has built a small business empire since his playing days, founding the I Am Athlete media network and the House of Athlete fitness facilities. Now, he’s expanding the latter to reach a larger consumer audience.

On Monday, House of Athlete officially launched HOA+ — a holistic fitness app designed to mirror the services provided at HOA gyms in the privacy of home.

For $39.99 per month, members will have access to expert coaching and daily classes developed by elite athletes. At the $149.99 per month price point, members can have live, one-on-one personal training sessions.

“I spent more than a dozen seasons in the NFL, surrounded by some of the healthiest people on the planet. During that time, my experience having everything integrated and personalized, from training to nutrition to mental health, is really what enabled me to perform at the highest level and achieve my goals,” says Marshall. “HOA and now HOA+ provide that same opportunity to the masses.”

Turf strip and lifting machines inside of luxury hotel gym

Fitness Hotels Offer New Option for Luxury Travel

Siro will be the latest luxury company to create a fitness hotel.
November 30, 2022

Like the brick-and-mortar HOA locations, HOA+ will provide services for members based on the company’s five pillars.

  • Train: Fitness classes and training sessions.
  • Fuel: Nutritious recipes and healthy eating tactics.
  • Recover: Guided recovery classes that focus on breathwork and cooling down.
  • Tribe: A global community that includes coaches and other members.
  • Mental Health: Mental fitness classes and guided meditations.

The final pillar is particularly important to Marshall: The 38-year-old was diagnosed with borderline personality disorder in 2011 and has been very open about eliminating mental health stigma. Marshall is a mindfulness expert and will be one of the instructors for HOA+’s guided meditation classes.

The app is just another exciting step for HOA as it continues to expand: Earlier in January, the company announced a partnership with Tom Brady’s TB12 that will see the two companies operate joint locations in Weston and Tampa, Florida.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

breaking

Micah Parsons Traded to Packers, Set to Sign Record 4-Year, $188M Deal

The Cowboys reportedly offered Parsons $40.5 million per year in March.

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
Tom Brady

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
Sep 29, 2024; Inglewood, California, USA; Kansas City Chiefs wide receiver Rashee Rice (4) leaves the field following the game against the Los Angeles Chargers at SoFi Stadium

Rashee Rice Suspended Six Games to Start NFL Season in Discipline Twist

Rice will serve his NFL suspension sooner than initially assumed.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.