• Loading stock data...
Friday, October 10, 2025
One week until Asset Class at the NYSE Request to Attend

Brandon Marshall’s House of Athlete Launches Fitness App

  • The former NFL receiver is expanding his physical and mental fitness business.
  • HOA+ will provide fitness classes, healthy recipes, mental health initiatives, and so much more.
House of Athlete

Former NFL receiver Brandon Marshall has built a small business empire since his playing days, founding the I Am Athlete media network and the House of Athlete fitness facilities. Now, he’s expanding the latter to reach a larger consumer audience.

On Monday, House of Athlete officially launched HOA+ — a holistic fitness app designed to mirror the services provided at HOA gyms in the privacy of home.

For $39.99 per month, members will have access to expert coaching and daily classes developed by elite athletes. At the $149.99 per month price point, members can have live, one-on-one personal training sessions.

“I spent more than a dozen seasons in the NFL, surrounded by some of the healthiest people on the planet. During that time, my experience having everything integrated and personalized, from training to nutrition to mental health, is really what enabled me to perform at the highest level and achieve my goals,” says Marshall. “HOA and now HOA+ provide that same opportunity to the masses.”

Turf strip and lifting machines inside of luxury hotel gym

Fitness Hotels Offer New Option for Luxury Travel

Siro will be the latest luxury company to create a fitness hotel.
November 30, 2022

Like the brick-and-mortar HOA locations, HOA+ will provide services for members based on the company’s five pillars.

  • Train: Fitness classes and training sessions.
  • Fuel: Nutritious recipes and healthy eating tactics.
  • Recover: Guided recovery classes that focus on breathwork and cooling down.
  • Tribe: A global community that includes coaches and other members.
  • Mental Health: Mental fitness classes and guided meditations.

The final pillar is particularly important to Marshall: The 38-year-old was diagnosed with borderline personality disorder in 2011 and has been very open about eliminating mental health stigma. Marshall is a mindfulness expert and will be one of the instructors for HOA+’s guided meditation classes.

The app is just another exciting step for HOA as it continues to expand: Earlier in January, the company announced a partnership with Tom Brady’s TB12 that will see the two companies operate joint locations in Weston and Tampa, Florida.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cleveland Browns quarterback Dillon Gabriel (5) throws as quarterback Shedeur Sanders (12) looks on during rookie minicamp May 9, 2025, in Berea.

Browns Paying $41.6M to 8 QBs, but Only 2 Are on Their..

Cleveland traded Joe Flacco to the Bengals this week.
Netflix

Netflix Claims Bigger NFL Package ‘Doesn’t Really Fit’ Sports Strategy

Roger Goodell has signaled media-rights conversations could restart next year.

NFL Viewership Reaches Highest Level Since 2010, Up 8% from 2024

Through Week 5, the league’s audience levels are at a 15-year high.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.