• Loading stock data...
Sunday, August 10, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Bills-Chiefs Draws Historic TV Ratings, but NFC Game Disappoints

Drama still pulls in viewers as the taut Chiefs victory made history, and the blowout Eagles win definitely didn’t. 

Mark J. Rebilas-Imagn Images

Sunday’s NFL conference championship games provided two very different viewership realities, with one game making history, and the other extending a lengthy viewership decline for the league this season. 

CBS averaged an audience of 57.7 million for the AFC title game between the Bills and Chiefs, dramatically won by Kansas City 32–29, with that viewership representing the most-watched AFC championship game since the late 1980s advent of Nielsen’s People Meter measurement system. The figure surpassed last year’s NFC title contest, also played in the later 6:30 p.m. ET broadcast slot and drawing 56.7 million, by 1.7%.

The contest also ranks as the No. 2 in all-time viewership for the NFL in non–Super Bowl games in the last 37 years, trailing only the 2009 NFC title game between the Saints and Vikings, won by New Orleans in overtime and drawing an average of 57.9 million.

Fox, meanwhile, had a very different situation for the NFC championship game Sunday, won handily by the Eagles over the Commanders 55–23 in the earlier broadcast slot. The game averaged 44.2 million, down by 21% from the comparable draw of 55.7 million for the AFC title game last year—a figure that was a record for that conference matchup until Sunday. It’s worth noting that the 2023 season set NFL ratings records, and the first season of Taylor Swift’s presence aided the Chiefs in drawing enormous audiences.

The weaker figure for the NFC game—the worst for that conference title game since the 2018 season (Rams at Saints), and before the arrival of Nielsen’s counting of out-of-home audiences—extends declines seen throughout the NFL’s 2024 regular season, wild-card round, and divisional playoffs. It also helps create a more difficult situation for Fox to match the record-setting audience seen last year for Super Bowl LVIII with the upcoming Super Bowl LIX on Feb. 9 between the Chiefs and Eagles. 

The television audience for the AFC game, however, does additionally provide a counterargument to “Chiefs fatigue” that may be currently at play in a declining ticket resale market for Super Bowl LIX.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.
Tennessee Volunteers forward Igor Miličić Jr. (7) guards Houston Cougars guard Emanuel Sharp (21) during the second half of a game Sunday, March 30, 2025, during the Elite Eight round of the NCAA March Madness tournament at Lucas Oil Stadium in Indianapolis. Houston defeated Tennessee 69-50.

Sportsbooks Still Hesitant to Dive Into Prediction Markets

Sports betting giants are all monitoring the controversial space.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.