Thursday September 28, 2023

BIG3 Co-Founder Ice Cube Takes Over as CEO

  • Ice Cube replaces Chris Hannan, who had been on the job less than two years.
  • BIG3 recently completed its fifth season of play.
Ice Cube
Aric Becker/USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

BIG3 co-founder and rap legend Ice Cube has taken over as CEO of the 3-on-3 pro league, the league announced this week.

Cube replaces Chris Hannan, who was tapped as CEO in February 2021. BIG3’s other co-founder, Jeff Kwatinetz, will assume the role of league president as part of the front office shakeup. 

“Even more important to the BIG3 family is to uphold the core principles our league stands for — a culture of inclusion, integrity, and teamwork. Since day one of our league, our guiding internal message has been ‘one team, one mission’ and it is in that spirit that we will be moving forward,” BIG3 said in a statement to Front Office Sports. 

The BIG3 recently completed its fifth season with Trilogy — coached by former NBA champ Stephen Jackson — repeating as champs. Viewership of the championship game on Aug. 21 was up 30% compared to 2021, according to the BIG3. 

The BIG3’s Monster Energy Celebrity Game will be broadcast on CBS this Sunday at 4 p.m. ET. 

SportsPro was the first outlet to report BIG3’s front office changes. 

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era

0:00
0:00

Featured Today

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Boston Unity formally announces its successful NWSL expansion bid with a media and community event alongside Mayor Wu and other dignitaries at City Hall Plaza in Boston, Massachusetts.

Brad Stevens, Wife Invest In Boston’s Expansion NWSL Franchise

“It’s cool to be on that ground floor,” Stevens said.
September 11, 2023

Josh Harris Was Commanders’ Only Option Despite ‘Really Complicated Deal’

Harris told FOS he was the only real option left as owner.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 10, 2023

Spanish Federation President Resigns In Wake Of WWC Scandal

Embattled executive shifts course, but remains insistent of his innocence
Los Angeles Angels owner Arte Moreno (right) and outfielder Mike Trout
September 1, 2023

Former Marlins Exec Predicts MLB Team Sales Amid Media Rights Uncertainty

David Samson believes the Orioles, Angels, and Nationals could be sold soon.
August 10, 2023

49ers CEO Accused Of Insider Trading Amid Chegg Controversy

Shareholder lawsuits make series of financial misconduct claims
June 26, 2023

Wizards, Capitals Owner Explores Arena Options, Possible Move

Monumental Sports & Entertainment chairman Ted Leonsis is now asking big questions about the future of the 25-year-old Capital One Arena.
Neko Sparks
June 26, 2023

Senators Bidder Neko Sparks Readies for Next Chance

The entrepreneur is focused on the next team to hit the market.
exclusive
June 25, 2023

Former NOBULL Exec Explains Departure, Plans For New Company

Former NOBULL exec Todd Meleney plans to start a new company after stepping down.