• Loading stock data...
Tuesday, December 9, 2025

Big 12 Set To Add Four Schools

USA TODAY NETWORK/Design: Alex Brooks

The Big 12 Conference could add four more schools before it loses two to the Southeastern Conference.

Cincinnati and UCF officially applied for Big 12 conference membership on Wednesday, with multiple reports suggesting that BYU and Houston will follow. The moves could be approved by a vote as early as Friday.

UCF, Cincinnati, and Houston would be required to pay their current conference, the American Athletic Conference, an exit fee of $10 million and give the AAC 27 months notice, which means they could join the Big 12 by 2023 or 2024 at the latest.

The expansion could answer concerns that have arisen since Texas and Oklahoma were granted SEC membership in July, possibly leaving the Big 12 with eight teams come 2025. 

  • Big 12 commissioner Bob Bowlsby said the conference’s TV revenue could be cut in half, with the remaining eight schools potentially missing out on $14 million each year.
  • Reports hinted that Kansas and Iowa State were interested in moving to the Big Ten but those were shot down by the conference.

Bowlsby held discussions with the Pac-12 Conference about a merger but said the remaining members of the Big 12 believe it’s the “best opportunity to stay together and find solutions together.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More Teams Skipping Bowl Games—and Notre Dame Is the Headliner

Notre Dame criticized the ACC and ESPN’s weekly CFP rankings shows.
Nov 15, 2025; Athens, Georgia, USA; Texas Longhorns head coach Steve Sarkisian gestures after a game against the Georgia Bulldogs at Sanford Stadium

Texas and Miami Are on the Outside Looking In at CFP Bids

The two programs—and their fans—find fault with current CFP rankings.

CFP Hopefuls Stick With Coaches on the Way Out—Except Ole Miss

Several coaches are pulling double-duty after being hired elsewhere.

Featured Today

The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.

University of Utah Taking Investment From Private Equity

Private equity has found its entry into college sports.
Mark Pope
December 8, 2025

Kentucky’s $22 Million Basketball Roster Looks Like a Dud

The Wildcats have yet to beat a Power 4 team. 
December 8, 2025

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.
Sponsored

On Location is Turning the 2026 Winter Olympics into the Ultimate Hospitality..

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Notre Dame
opinion
December 8, 2025

Notre Dame’s Bowl Boycott Is a Direct Shot at ESPN

The Irish are lashing out against the CFP and ESPN, sources say.
Oklahoma Sooners wide receiver Isaiah Sategna III (5) smiles as he scores a touchdown during a college football game between the University of Oklahoma Sooners (OU) and the LSU Tigers at Gaylord Family Ð Oklahoma Memorial Stadium in Norman, Okla., Saturday, Nov. 29, 2025. Oklahoma won 17-13.
December 8, 2025

Athlete Advocacy Group Proposes College Sports CBA

More conference administrators have endorsed collective bargaining.
December 7, 2025

Coaching Carousel Spins Right Into the College Football Playoff

Half the CFP field is losing a coach in some way or another. And three schools have either already lost or will lose head coaches.
December 7, 2025

ESPN Locked Into 5 CFP Rankings Shows—and It Might Be a Problem

Fans, media, and administrators criticized the reveal—as did ESPN’s own analysts.