• Loading stock data...
Tuesday, December 23, 2025

Big 12 Set To Add Four Schools

USA TODAY NETWORK/Design: Alex Brooks

The Big 12 Conference could add four more schools before it loses two to the Southeastern Conference.

Cincinnati and UCF officially applied for Big 12 conference membership on Wednesday, with multiple reports suggesting that BYU and Houston will follow. The moves could be approved by a vote as early as Friday.

UCF, Cincinnati, and Houston would be required to pay their current conference, the American Athletic Conference, an exit fee of $10 million and give the AAC 27 months notice, which means they could join the Big 12 by 2023 or 2024 at the latest.

The expansion could answer concerns that have arisen since Texas and Oklahoma were granted SEC membership in July, possibly leaving the Big 12 with eight teams come 2025. 

  • Big 12 commissioner Bob Bowlsby said the conference’s TV revenue could be cut in half, with the remaining eight schools potentially missing out on $14 million each year.
  • Reports hinted that Kansas and Iowa State were interested in moving to the Big Ten but those were shot down by the conference.

Bowlsby held discussions with the Pac-12 Conference about a merger but said the remaining members of the Big 12 believe it’s the “best opportunity to stay together and find solutions together.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Darryn Peterson’s Family Is Making Injury Decisions, Self Says

Peterson is the projected top pick in June’s NBA Draft.
Nov 29, 2025; Stanford, California, USA; Notre Dame Fighting Irish quarterback Kenny Minchey (8) runs with the football during the fourth quarter against the Stanford Cardinal at Stanford Stadium.

Notre Dame’s Future Even Cloudier After Cancelling USC Series

The historic rivalry game won’t be played in 2026 or 2027.

Chiefs Leaving KC? Kansas Governor Teases ‘Special Announcement’

Kansas Gov. Laura Kelly schedules a “special announcement” for Monday.
Dec 7, 2025; Kansas City, Missouri, USA; Missouri Tigers guard Sebastian Mack (12) shoots against Kansas Jayhawks guard Melvin Council Jr. (14) and guard Elmarko Jackson (13) during the second half at T-Mobile Center.
exclusive

Commissions, Retainer Fees, Exclusivity: Inside Big 12 PE Proposal

The firms would earn a commission for any partnerships or sponsorship deals.

Featured Today

Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

Rangers-Panthers will be the NHL’s first-ever outdoor game in Florida.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
Dec 20, 2025; Eugene, OR, USA; Oregon Ducks head coach Dan Lanning celebrates during the third quarter against the James Madison Dukes at Autzen Stadium.

Oregon’s Dan Lanning Criticizes CFP’s Neutral Sites and Scheduling

The Ducks are traveling to the Orange Bowl to play Texas Tech.
December 21, 2025

LSU Coach Lane Kiffin Earns $250K Bonus After Ole Miss’s CFP Win

LSU agreed to pay Kiffin’s performance bonus terms at Ole Miss.
Dec 6, 2025; Atlanta, GA, USA; Georgia defensive back Jacorey Thomas (20) makes a tackle on Alabama wide receiver Germie Bernard (5) at Mercedes-Benz Stadium.
December 23, 2025

The Year Schools Paid Their Players

Players earned millions more than ever before.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
December 21, 2025

CFP First-Round Results Vindicate Committee, Expose Group of 6

The early results raise questions about the selection process and future formats.
December 21, 2025

Kenny Dillingham Is Looking for Arizona State’s Phil Knight

Dillingham says ASU needs a super booster.
Sep 20, 2025; Oxford, Mississippi, USA; Tulane Green Wave head coach Jon Sumrall looks on during the second quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.
December 19, 2025

Tulane’s Jon Sumrall Juggling Act Heading Into College Football Playoff

Tulane AD David Harris spoke to FOS about the coaching shake-up.
Brad Underwood
December 19, 2025

College Basketball Teams Are Plucking Pros From Abroad Midseason

Illinois signed a Croatian forward earlier this week.