Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Big 12 Set To Add Four Schools

USA TODAY NETWORK/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Big 12 Conference could add four more schools before it loses two to the Southeastern Conference.

Cincinnati and UCF officially applied for Big 12 conference membership on Wednesday, with multiple reports suggesting that BYU and Houston will follow. The moves could be approved by a vote as early as Friday.

UCF, Cincinnati, and Houston would be required to pay their current conference, the American Athletic Conference, an exit fee of $10 million and give the AAC 27 months notice, which means they could join the Big 12 by 2023 or 2024 at the latest.

The expansion could answer concerns that have arisen since Texas and Oklahoma were granted SEC membership in July, possibly leaving the Big 12 with eight teams come 2025. 

  • Big 12 commissioner Bob Bowlsby said the conference’s TV revenue could be cut in half, with the remaining eight schools potentially missing out on $14 million each year.
  • Reports hinted that Kansas and Iowa State were interested in moving to the Big Ten but those were shot down by the conference.

Bowlsby held discussions with the Pac-12 Conference about a merger but said the remaining members of the Big 12 believe it’s the “best opportunity to stay together and find solutions together.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 24, 2026; Salt Lake City, Utah, USA; Utah Mammoth owner Ryan Smith speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.

Ryan Smith Says BYU Will Get Windfall When He Dies

“The roster is deep,” he said. “It’s not just me.”

ESPN Suffers Technical Troubles During Trump Visit

There was pregame chatter about whether presidential visits affect team communications.

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
AZ state flag

Arizona Lawmakers Join ASU Hockey Players in Call for Outside Review

An independent inquiry has not yet been commissioned by Arizona State.
September 27, 2026

SEC’s Big-Money Rosters Shake Up College Football Rankings

The top two slots remained unchanged.
October 14, 2022; Tempe, Ariz; USA; ASU mascot Sparky during a ribbon cutting ceremony at Mullett Arena. Ncaa Hockey Asu Hockey Opening Night At Mullett Arena Colgate At Asu
September 28, 2026

ASU Men’s Hockey Players Dispute School’s Account of Athlete’s Collapse

Seven players requested the coaching staff be put on administrative leave.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 26, 2026

Illegal Hit on Oregon QB Moore Puts NCAA Targeting Rules Into Focus

Moore was hit in the head and neck while sliding.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
September 25, 2026

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
September 24, 2026

College Basketball Player Has Been in ICE Custody for Weeks

Aminata Seck is in ICE custody after being detained at an airport.
Sep 12, 2026; Ann Arbor, Michigan, USA; Oklahoma Sooners head coach Brent Venables looks on during the second quarter against the Michigan Wolverines at Michigan Stadium. Mandatory Credit: Rick Osentoski-Imagn Images
September 24, 2026

Fresh Off $63M Deal, Brent Venables Faces an Oklahoma Crossroads

Georgia and Texas are next for the 2–1 Sooners.