Saturday, June 27, 2026

Big 12 Set To Add Four Schools

USA TODAY NETWORK/Design: Alex Brooks

The Big 12 Conference could add four more schools before it loses two to the Southeastern Conference.

Cincinnati and UCF officially applied for Big 12 conference membership on Wednesday, with multiple reports suggesting that BYU and Houston will follow. The moves could be approved by a vote as early as Friday.

UCF, Cincinnati, and Houston would be required to pay their current conference, the American Athletic Conference, an exit fee of $10 million and give the AAC 27 months notice, which means they could join the Big 12 by 2023 or 2024 at the latest.

The expansion could answer concerns that have arisen since Texas and Oklahoma were granted SEC membership in July, possibly leaving the Big 12 with eight teams come 2025. 

  • Big 12 commissioner Bob Bowlsby said the conference’s TV revenue could be cut in half, with the remaining eight schools potentially missing out on $14 million each year.
  • Reports hinted that Kansas and Iowa State were interested in moving to the Big Ten but those were shot down by the conference.

Bowlsby held discussions with the Pac-12 Conference about a merger but said the remaining members of the Big 12 believe it’s the “best opportunity to stay together and find solutions together.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.

NBA Draft Is Loaded—and Is About to Change Forever

The draft will be the last of the NBA’s current system.
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
June 24, 2026

Players Sue NCAA Over New Five-Year Eligibility Model

The players are suing after being excluded from the new policy.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 23, 2026

NCAA Approves New ‘Age-Based’ Eligibility Rule

Two attorneys are preparing lawsuits on behalf of at least 50 players.
Mar 21, 2026; Storrs, CT, USA; Iowa State Cyclones guard Jada Williams (8) returns then ball against the Syracuse Orange in the first half at Harry A. Gampel Pavilion.
June 23, 2026

Women’s Basketball Players Blast College Sports Bill

“Where we disagree is—Congress shouldn’t be deciding who makes those rules.”
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.
June 18, 2026

Ten Pro Sports Unions Criticize Bipartisan College Sports Bill

“The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
June 18, 2026

Landmark College Sports Bill Advances Toward Senate Vote

The SEC and Big Ten remain opposed to the bill.