Wednesday, August 26, 2026
    More
    The FOS App Launches September 1 Pre-save on the App Store Today
    Sports Betting

    Betway Parent Going Public in $4.75B Merger

    • Super Group has agreed to go public with Sports Entertainment Acquisition Corp.
    • The combined company has a valuation of $4.75 billion.
    By
    Apr 26, 2021 | 04:58 pm
    Real Betis/Design: Alex Brooks

    As legalized sports betting continues to grow in the U.S., a European market leader is set to cash in.

    Super Group, the parent company of global online gambling operator Betway, has agreed to go public with Sports Entertainment Acquisition Corp. The move gives Super Group a valuation of $4.75 billion. 

    Super Group is licensed in 23 jurisdictions throughout Europe, the Americas, and Africa, with more than 2.5 million monthly unique active customers.

    The company also agreed to acquire Digital Gaming Corp and will help the online casino software supplier expand its footprint into 10 states. 

    Sports Entertainment and Super Group have a bigger plan to build a sports-related business that resembles ESPN. In October, the SPAC — led by former NFL executive vice president Eric Grubman and former NHL COO John Collins — completed its $400 million IPO in New York.

    Super Group saw $1.1 billion in net gaming revenue in 2020. The company will have $200 million in cash and no debt when the SPAC merger is finalized.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center
    by

    Why Flood of NBA Team Sales Isn’t Slowing
    Often it’s less about love of team, more about love of returns.
    by

    How Selling Stakes in World Cup Would Change Soccer
    FIFA wants investors to own roughly 20% of a new commercial engine.
    by

    Lawmakers Want Private Equity Out of Youth Sports
    Several Democrats have proposed legislation to get PE out of youth sports.
    Tottenham Hotspur
    by

    Tottenham Hotspur Is Facing a Billion-Dollar Disaster
    A seemingly improbable drop to England’s second tier is a tangible possibility.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    8/26/26 – Big Ten’s NFL Player Ban, NFL’s CTE Study, Callaway’s Ad Apology

    0:00

    Featured Today
    by

    Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale
    Snyder has had little to no contact with former NFL associates.
    Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
    August 21, 2026

    Why the Premier League’s Star-Power Shortage Doesn’t Matter
    The world’s richest soccer league doesn’t rely on big stars to dominate.
    August 12, 2026

    Trendy Golf Hat Divide Is More Than a Fashion Fight
    As golf has gotten trendier, so has the sport’s style.
    Joey Spallina of the Maryland Whipsnakes
    August 6, 2026

    How Eye Black Became ‘War Paint’ on the Field
    “You’re going into battle, doing something you only do on game days.”
    August 6, 2026

    Tom Brady Explains His Aggressive Push Into Trading Cards
    Brady talked to FOS about his eponymous card company.

    More in Sports Betting
    Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
    by

    DraftKings, FanDuel Downplay Prediction-Market Cannibalization
    Traditional sportsbooks have a new set of competitors.
    July 30, 2026

    WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet
    The CBA includes strict prohibitions against players wagering on games.
    Fanduel logo appears in this illustration taken April 22, 2026.
    August 6, 2026

    Gambling Industry Gears Up for ‘Arms Race’ This NFL Season
    “Competition is fierce,” BetMGM CEO Adam Greenblatt said.
    Sponsored

    Kerri Walsh Jennings’s Playbook for the Future of Volleyball
    The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
    July 28, 2026

    NBA, MLB Want More Say in Prediction Markets
    The NBA said a new rules proposal “falls well short.”
    Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
    July 28, 2026

    NFL Sounds Alarm on ‘Objectionable’ Prediction Markets
    The league flagged a number of concerns as the deadline for public comments hit.
    In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
    July 24, 2026

    Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’
    The prediction-market platform is demanding Netflix take the trailer down immediately.
    May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
    July 24, 2026

    Prediction Markets Had No Clue Where LeBron Was Going
    Philadelphia’s chances on Kalshi spiked just before the news broke.