Monday, April 20, 2026

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.
Apr 15, 2026; Buffalo, New York, USA; Buffalo Sabres defenseman Bowen Byram (4) clears the puck from the goal with Dallas Stars left wing Adam Erne (73) in pursuit in the third period at KeyBank Center.

New-Look NHL Playoffs Set As League Rides Attendance Wave

This year’s playoff field includes several upstarts and fresh storylines.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Clippers guard Kris Dunn (8) and guard Darius Garland (10) in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
exclusive

NBA Is in Talks With Kalshi and Polymarket

Discussions ramped up after the CFTC began engaging with leagues, sources say.

NHL, Capitals Brace for Life After Ovechkin—and a Huge Void

The Russian superstar has driven extensive business across hockey.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

Premier League Title Race Tightens With Big Money on the Line

The Stan Kroenke-controlled club is now in a tight battle for the league title.
April 19, 2026

Caitlin Clark Prioritizes Health As WNBA Banks on Her Availability

The Indiana Fever star played in just 13 games last season.
April 19, 2026

LIV Golf Moves On to Trump D.C. Event After Rocky Week in Mexico

Jon Rahm won the $4 million first-place check at LIV Mexico City.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 19, 2026

NFL Draft Shake-Up: 6 Teams Now With Multiple First-Round Picks

The Giants acquired the 10th pick from the Bengals over the weekend.
Cincinnati Bengals quarterback Joe Flacco (16) heads for the locker room after the fourth quarter of the NFL Week 14 game between the Buffalo Bills and the Cincinnati Bengals at Highmark Stadium in Orchard Park, N.Y., on Sunday, Dec. 7, 2025. The Bills overcame a halftime deficit to win 39-34.
April 17, 2026

Joe Flacco Sounds Alarm on 18-Game Schedule

The veteran QB warns such expansion could hurt the playoffs.
[US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Byeong Hun An in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club.
April 17, 2026

LIV Golf CEO: League Looking for New Investors

Scott O’Neil admitted LIV will need to raise money moving forward.
April 16, 2026

Grand Slam Track’s Contentious Bankruptcy Is Over. Now What?

With bankruptcy over, Grand Slam is cleared to try a comeback.