Friday, September 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Philadelphia Arena Project Quietly Updates Rendering

The original rendering didn’t appear to depict any women Flyers fans.
Jun 14, 2026; Las Vegas, Nevada, USA; Commisioner of the NHL Gary Bettman announces the winner of the the Conn Smythe Trophy Carolina Hurricanes center Jordan Staal (11) (not pictured) in game six of the 2026 Stanley Cup Final at T-Mobile Arena.

NHL Readies Sun Belt Expansion, but Georgia Isn’t Done Deal

An Atlanta developer walked back a claim of a submitted expansion application.

Makar’s Contract Is Fourth Record NHL Deal in 11 Months

The Colorado defenseman’s $20.4 million AAV smashes Celebrini’s record from July.
Mar 14, 2026; Montreal, Quebec, CAN; View of an NHL logo on a jersey worn by a linesman during the third period at Bell Centre.

NHL Moving Closer to Expansion in Thriving Sun Belt Market

The league continues efforts toward a 33rd team, and maybe a 34th.
podcast thumbnail mobile
Front Office Sports Today

9/11/26 – LSU-SEC Standoff Cools, LIV Golf’s $495M Exit, Netflix’s Sports Doc Fatigue

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm puts the ball on hole 12 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills. Mandatory Credit: Jerod Ringwald-Imagn Images
September 9, 2026

LIV Golf’s Bankruptcy Road Is Unlike Its Predecessors

The troubled golf entity is looking elsewhere across sports for inspiration.
Aug 20, 2026; Westfield, Indiana, USA; Carlos Ortiz tees off on hole 14 during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
September 9, 2026

LIV Bankruptcy Reveals PIF’s $495M Exit, Player Contract Details

The bankruptcy process is peeling back the curtain on LIV.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 8, 2026

LIV Files for Bankruptcy As Fight for Survival Continues

LIV also announced a restructuring support agreement with BC Partners.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 General view of Australia's Maya Joint and Taiwan's Chan Hao-ching in action during their first round match against Serena Williams and Venus Williams of the U.S. REUTERS/Brendan Mcdermid
September 8, 2026

New Australian Open Head Suggests Shortening Grand Slam Matches

Andrew Abdo took over for Craig Tilley last month.
Golf - The Masters - Augusta National Golf Club, Augusta, Georgia, U.S. - April 6, 2026 England's Tyrrell Hatton and Spain's Jon Rahm on the practice range during a practice round REUTERS/Mike Segar
September 8, 2026

Jon Rahm and LIV Stars Join PGA Tour Rivals at Irish Open

The event is being played at Trump International Golf Links in Doonbeg.
September 7, 2026

‘Like Playing a Game in 1990’: SMU, FSU Play Amid Power Outage

No coach-to-player helmet comms. No instant replay. But the show went on.