• Loading stock data...
Tuesday, February 24, 2026

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 17, 2025; Washington, DC, USA; FBI Director Kash Patel testifies in front of the House Judiciary Committee in Washington, D.C., on Sept.17, 2025. Mandatory Credit:

FBI Director Catches Heat for Drinking in Locker Room After U.S. Men’s..

Kash Patel was in Italy on official business, a spokesman said.

Wild Men’s Hockey Gold Medal Game Caps Huge Winter Olympics for NBC

The U.S.–Canada matchup was everything fans—and NBC—could have hoped for.
Feb 18, 2026; Cortina d'Ampezzo, Italy; Gold medalist Mikaela Shiffrin of the United States celebrates after the women's slalom during the Milano Cortina 2026 Olympic Winter Games at Tofane Alpine Skiing Centre.

NBC’s Winter Olympics Viewership Tear Continues

Viewership nearly doubles that of the 2022 Beijing Olympics.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 23, 2026

NFL Offseason Opens With Report Card Drama, Cap Set to Top $300M

The league’s attention is shifting to the 2026 season this week.
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral. Mandatory Credit: Reinhold Matay-USA TODAY Sports
February 23, 2026

Saudi PIF Will Have Spent More Than $6B on LIV Golf by..

The Saudi Arabia-backed golf circuit is in its fifth season.
Sponsored

A Head Start on History: Early Access to Olympic Hospitality for the..

From private suites to curated experiences, On Location is redefining how fans and brands show up at LA28.
February 23, 2026

TGL Team Investor Michelle Wie West Will Compete in WTGL

The former LPGA star has been retired since 2023.
Jan 17, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) gets a first down on a “tush push” against the San Francisco 49ers during the first half in an NFC Divisional Round game at Lumen Field.
February 23, 2026

NFL Sees No New Calls to Ban Controversial Tush Push

As the play’s effectiveness ebbs somewhat, so does the urgency for change.
February 22, 2026

Cristiano Ronaldo Declares Saudi Commitment After 2-Game Boycott

Ronaldo joined the Saudi Pro League in 2022.
February 22, 2026

Tennis Pro Sues WTA for $20M, Says Doping Ban Stems From Bad..

Moore was handed a four-year ban for doping in July.