Saturday, May 9, 2026

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 3, 2026; Denver, Colorado, USA; Minnesota Wild left wing Kirill Kaprizov (97) prepares to take a shot on goal against the Colorado Avalanche during the first period in game one of the second round of the 2026 Stanley Cup Playoffs at Ball Arena.

NHL Salary Cap Increases by $8.5M to Hit $104M

Next season’s salary cap confirmed bullish projections from the league and union.
May 3, 2026; Tampa, Florida, USA; Tampa Bay Lightning defenseman J.J. Moser (90) and Montreal Canadiens forward Kirby Dach (77) chase the puck during the third period in game seven of the first round of the 2026 Stanley Cup Playoffs at Benchmark International Arena. Mandatory Credit: Morgan Tencza-Imagn Images

NHL First-Round Playoff Ratings Up Nearly 70%

ESPN and TNT Sports each averaged 1.2 million viewers per game.
Apr 22, 2026; Saint Paul, Minnesota, USA; Minnesota Wild center Joel Eriksson Ek (14) celebrates his goal with teammates during the second period in game three of the first round of the 2026 Stanley Cup Playoffs against the Dallas Stars at Grand Casino Arena.

Main Street Sports Now One Step Closer to Official Demise

The embattled regional sports network operator reaches another inflection point.
Apr 15, 2026; Ottawa, Ontario, CAN; Toronto Maple Leafs defenseman Morgan Reilly (44) blocks a shot as he battles with Ottawa Senators center Nick Cousions (21) in the first period at the Canadian Tire Centre.

As Parent Company Pares Back, Maple Leafs Retool Front Office

The team has not advanced to the conference finals since 2002.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.

Kim Ng: Don’t Expect Robot Umps in Pro Softball Anytime Soon

The AUSL commissioner said her league doesn’t need ABS—yet.
Apr 23, 2026; Pittsburgh, PA, USA; NFL commissioner Roger Goodell holds a Terrible Towel during the 2026 NFL Draft at Acrisure Stadium.
May 8, 2026

All Eyes on Networks, Streamers as NFL Readies Schedule Release

The highly anticipated slate will drop on Thursday.
NFL Referee Carl Cheffers signals a penalty during the Buffalo Bills game against the Cincinnati Bengals at home in Orchard Park on Jan. 22.
May 8, 2026

NFL and Refs Ratify New 7-Year CBA

The seven-year deal eliminates the need for replacement officials.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 8, 2026

WNBA Season Arrives on Time and in a New CBA World

Two new teams will debut this weekend.
May 8, 2026

New League Could Serve as WNBA’s Badly Needed G League

The Upshot League launches May 15.
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers guard Austin Reaves (15) talks to an referee John Goble mid court after the end of game two of the second round of the 2026 NBA Playoffs against the Oklahoma City Thunder at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
May 8, 2026

Reaves, Redick Target Officiating After Lakers Lose to Thunder

Reaves confronted crew chief John Goble after the game.
exclusive
May 8, 2026

PGA Tour to Loosen Social Media Restrictions on Players

Bryson DeChambeau’s YouTube ambitions could still prevent his return.