• Loading stock data...
Wednesday, January 14, 2026

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 12, 2026; Buffalo, New York, USA; Buffalo Sabres right wing Alex Tuch (89) looks to make a pass during the second period against the Florida Panthers at KeyBank Center.

With NHL Draft Headed to Buffalo, League Eyes New Stadium for Outdoor..

The expected game will celebrate the 20th anniversary of the first Winter Classic.
Nov 3, 2025; Arlington, Texas, USA; NHL commissioner Gary Bettman looks on before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium.

NHL, Union ‘Pleased’ With Olympic Arena Progress

The league and union express support for local Olympics organizers.
Jan 1, 2026; Pasadena, CA, USA; Pat McAfee on the ESPN Gameday set at the 2025 Rose Bowl and quarterfinal game of the College Football Playoff at Rose Bowl Stadium.

‘The Pat McAfee Show’ Draws Most-Watched Year on ESPN

Stephen A. Smith’s “First Take” averaged a record 517,000 viewers.

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Sep 27, 2025; Bethpage, New York, USA; Team Europe golfer Jon Rahm on the 16th hole on the penultimate day of competition for the Ryder Cup at Bethpage Black.

Remaining LIV Stars Say They Won’t Follow Koepka to PGA Tour

The three players are eligible for the new “Returning Member Program.”
Athletes Unlimited
January 13, 2026

Athletes Unlimited Softball League Drops Touring Model

The league will play in six host cities associated with each team.
January 13, 2026

EuroLeague Defends Its Turf As NBA Pitches League to Investors

EuroLeague threatened legal action if the NBA tries to poach contracted teams.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Jackie Young
January 12, 2026

WNBA and Union Agree to Freeze Free Agency As CBA Talks Drag..

The league and union are now negotiating a second deal amid CBA talks.
Jan 13, 2025; Melbourne, Victoria, Australia; A general view of Court 3 during the 2025 Australian Open at Melbourne Park.
January 12, 2026

Australian Open Draws Big Day 1 Attendance, On Pace for New Record

The 1 Point Slam will feature several top-ranked tennis stars.
Caleb Williams
January 12, 2026

Goodell Visited Potential Bears Stadium Sites Before Playoff Stunner

The commissioner toured multiple potential sites for a domed stadium. 
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) carries the ball after a reception against the San Francisco 49ers during the fourth quarter in an NFC Wild Card Round game at Lincoln Financial Field.
January 12, 2026

NFL Scheduling Quirks Mean Little Rest for Some Teams

The three-day wild-card window creates inevitable differences in team rest.