Friday, October 30, 2026

BetMGM, Cardinals Plan NFL’s First In-Stadium Sportsbook

Mark J. Rebilas-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

A week after the Chicago Cubs received approval to build a sportsbook with DraftKings next to Wrigley Field, another groundbreaking betting property was announced — this time at an NFL stadium.

BetMGM, the Arizona Cardinals, and Gila River Hotels and Casinos revealed plans on Monday that include opening a retail sportsbook at State Farm Stadium in time for the 2022-23 season.

This venture would mark the first in-stadium sportsbook in the NFL, adding to a number of other similar efforts recently announced.

  • The Phoenix Suns shared plans to open an arena sportsbook with FanDuel in April.
  • Capital One Arena — home to Washington’s Wizards, Capitals, and Mystics — opened a William Hill sportsbook in May.
  • BetMGM partnered with the Washington Nationals in June and plan to open a sportsbook at their ballpark.

The Cardinals’ deal is the first to include both a tribal operator and a team. Gila River also has naming rights to the Arizona Coyotes’ NHL arena and sponsors the Diamondbacks, Suns, Mercury, and Arizona State University.

Ark Invest estimates the U.S. betting market will grow from $9.5 billion to $37 billion by 2025.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Series Viewership Shows Impact of Broadcast Schedule Pivot

A pivot to a Friday start date paid higher dividends this year.
Oct 29, 2026; Atlanta, Georgia, USA; Atlanta Dream guard Jordin Canada (3) celebrates with fans after a victory over the Golden State Valkyries in game six of the 2026 WNBA Finals at State Farm Arena.
First at FOS

WNBA ‘Assessing’ Possibility of Prediction Market Deals

The NBA announced partnerships with Kalshi and Polymarket this week.
Oct 28, 2026; St. Petersburg, Florida, USA; Milwaukee Brewers catcher William Contreras (24) celebrates with the MVP trophy after defeating the Tampa Bay Rays in game five of the 2026 World Series at Tropicana Field.

Despite MLB Uncertainty, Most of Brewers Roster Will Remain Intact

Most of Milwaukee’s roster is in place for the 2027 season.
Milwaukee Brewers right fielder Sal Frelick (10) watches his RBI double during the fifth inning of Game 3 of the World Series against the Tampa Bay Rays Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida.

Why Fox Downplayed World Series Game 3 Ratings

A Brewers rout and the sports equinox drove viewership far lower.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
CEO of Kalshi Tarek Mansour speaks during the FIA Global Cleared Markets Conference Boca 2026, in Boca Raton, Florida, U.S., March 10, 2026.

Utah Escalates Kalshi Fight With Felony Charges

The prediction-market platform and its two cofounders were charged.
Polymarket logo appears in this illustration taken April 22, 2026.
October 19, 2026

Polymarket Removes Cornell 7 Market After Blowback

The market was only available on Polymarket’s international platform.
October 22, 2026

Novig, ProphetX Told to Pause Scorigami, Micro Contract Plans

“It’s kind of a warning shot” to prediction markets, one source says.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Kalshi logo appears in this illustration taken April 22, 2026.
October 16, 2026

Who’s in Charge of the Oklahoma Tribe Doing Business With Kalshi?

Two men separately claim to lead a tribe doing business with Kalshi.
Cincinnati Bengal T.J. Houshmandzadeh places a $20 bet on the Cincinnati Bengals winning the Super Bowl during the FanDuel Sportsbook at Belterra Park Cincinnati Grand Opening at Belterra Park in Cincinnati.
October 7, 2026

Senator Says Sportsbooks VIP Betting Inquiry Will Expand

Sen. Richard Blumenthal tells FOS he’ll look at prediction markets, too.
Sep 17, 2026; New York City, New York, USA; Philadelphia Phillies shortstop Trea Turner (7) dives safely into third base after advancing on an errant New York Mets pickoff throw to first base during the seventh inning at Citi Field. novig
Exclusive
September 30, 2026

Novig to Quadruple Valuation With New Funding Round

The company is fundraising at a $2 billion valuation.
U.S. President Donald Trump speaks with Commodity Futures Trading Commission (CFTC) Chairman Michael Selig in the Roosevelt Room at the White House in Washington D.C., U.S., August 19, 2026.
Exclusive
September 29, 2026

Trump Admin Preparing Crackdown on Prediction-Market Promos

The CFTC is looking at incentives like “risk-free” bets.