• Loading stock data...
Thursday, November 14, 2024
Want a chance to win $250? Take a few minutes to complete our survey and help us improve with your feedback! Take the Survey

Bears Downgrade Iconic ‘Wishbone C’ Logo As Stadium Search Continues

  • “Wishbone C” to still feature on team’s helmets, stadium surface
  • Shift aimed at aiding team, league business partners
Dennis Wierzbicki-USA TODAY Sports

Quietly, the Chicago Bears have made a design tweak that now downplays one of the NFL’s most iconic logos. 

The Bears’ newly updated brand guidelines now designate the bear head logo — which had been a co-primary mark — as the team’s single, primary mark and “the primary visual identifier of the Chicago Bears.” 

As a result, the legendary capital C (a.k.a., “wishbone C”) that has resided on the team’s helmets since 1962 has been downgraded to secondary mark status. 

That C will still be on the team’s helmets, as well as in the middle of Soldier Field. But the elevation of the bear head is designed primarily to aid team and league business partners, as that logo will also now be featured more in various game broadcasts and highlight shows.

“The bear head has been a co-primary mark for many years,” the Bears said. “It is unique to the Chicago Bears brand. This minor change simply provides clarity for retail, media, and other team and league partners to start the creative process with the bear head.”

Stadium Update

The shift arrives as the team remains on an extensive search to find a site for a new domed stadium and mixed-use complex. That search has involved at least a half-dozen municipalities in the Chicagoland area, with more likely to surface.

Most recently, three suburban school districts have inserted themselves into an ongoing tax battle between Arlington Heights, Illinois, and the Bears, with a new website that seeks to provide information on the dispute and its impact on the schools. The districts, however, said they are not seeking to “offer or sway opinions,” but want the team to move there “under terms fair to all.”

The logo change isn’t tied to these developments, the team said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rays to Call Yankee Territory ‘Home’ for 2025 Due to Tropicana Repairs

Extensive damage from Hurricane Milton to Tropicana Field forces the unusual solution.

Indy 500 Open for F1 Drivers After Monaco GP Date Shift

The Monaco GP will be in June starting in 2026.

Expanded SEC Is the Gift That Keeps Giving for ABC

ABC has broadcast 12 of the top 15 most-watched games across all networks.
Amazon-Thursday-Night-Football

How International Sports Streaming Rights Is ‘Trench Warfare’ Now

Netflix’s WWE deal could be a template for other leagues looking to go global.
podcast thumbnail mobile
Front Office Sports Today

Will Drew Brees Return to Broadcasting?

0:00

Featured Today

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
November 5, 2024

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.

NHL’s Smallest-Market Team Is Breaking Records, Securing Its Future

Both wins and attendance are way up for the often-overlooked NHL franchise.
Nov 10, 2024; Arlington, Texas, USA; Philadelphia Eagles quarterback Jalen Hurts (1) throws a pass against the Dallas Cowboys in the game at AT&T Stadium.
November 11, 2024

Why Won’t Jerry Jones Hang Curtains for Cowboys Games?

AT&T Stadium put up curtains for “WrestleMania” and The Eras Tour.
Nov 8, 2024; Minneapolis, Minnesota, USA; Portland Trail Blazers guard Anfernee Simons (1) works around Minnesota Timberwolves guard Donte DiVincenzo (0) in the third quarter at Target Center.
November 13, 2024

Trail Blazers Troll Fan With Gambling Addiction Helpline

The official account suggested that a complaining fan on X/Twitter should call 1-800-GAMBLER.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 10, 2024

Bucks Limited by Salary Cap Woes Amid Early-Season Struggles

Milwaukee is one of four teams above the NBA’s second apron this season.
November 7, 2024

Cardinals Return to DSG at Reduced Fee, but Company’s Issues Remain

The team’s revised rights deal includes a lowered fee and newly added streaming rights.
November 6, 2024

Chiefs Eye Perfect Season, Three-Peat, and Capitalizing Off the Field

Despite injuries and an abnormally low average margin of victory, the wins keep coming for Kansas City.
November 5, 2024

Twins At Crossroads: Team Sale, Media Shifts, and Rising Competition

Team officials look to maintain “business as usual” amid growing uncertainty.