• Loading stock data...
Monday, April 22, 2024
  • -
  • -
  • -
  • -

Bayern Munich Lets $100M Qatar Airways Deal End

  • The German soccer club and Qatar-owned airline are not renewing their deal.
  • Qatar's sports investments have recently expanded into major U.S. sports.
Geoff Burke-USA TODAY Sports

As financial investment from the Middle East continues to pour into American sports, a major European team is opting against the idea.

German soccer giant Bayern Munich is severing ties with Qatar Airways, which reportedly paid the club more than $109 million over the past five years to display its logo on players’ sleeves.

Bayern and the airline — owned by Qatar’s government — said it was a mutual decision not to renew the contract, which expires Friday. A joint statement touted the success both sides have had working together.

Supporters of the German club had long been opposed to the deal with Qatar. One fan club member said there would have been “continued protests,” like displaying banners during Bayern games calling out the team for sportswashing.

The move comes shortly after the Qatar Investment Authority struck a deal to purchase a roughly 5% stake in Monumental Sports & Entertainment — owner of the Washington Capitals, Wizards, and Mystics — becoming the first sovereign wealth fund to invest in major U.S. professional sports teams.

Qatar’s investment portfolio includes majority ownership of French powerhouse Paris Saint-Germain, which counts Qatar Airways as its primary shirt sponsor.

An interesting aside in the Bayern situation: In 2009, Qatar acquired a 17% stake in Volkswagen — the German carmaker is a minority owner of Bayern through a 9% share in the club held by VW subsidiary Audi.

A new sleeve sponsor will be a top priority for Bayern, which brought in $739 million in revenue during the 2021-22 season, according to Forbes.

Copy Link
Link Copied
Link Copied

What to Read

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.

Utah Fans Rush for Season Tickets (for a New NHL Team With No Name)

More than 20,000 season-ticket deposits have been made for the newly relocated NHL team.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.
Jazz owner Ryan Smith

Utah’s Long-Term Hockey Dream Is a Short-Term Logistical Nightmare

Ryan Smith now faces a lengthy to-do list to prepare for the next NHL season.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos


Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
April 17, 2024

NBA Postmortem: A Record Salary, Groundbreaking Investment … and What For It?

The Pistons and Wizards made big financial moves last summer.
Alex Rodriguez, Anthony Towns
April 18, 2024

Timberwolves’ Playoff Start Is Clouded by a Messy Ownership Dispute

No one knows who the Timberwolves’ owner will be in the future.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 17, 2024

The A’s Have Major League Problems With Minor League-Level Attendance

The team was outdrawn Tuesday by 19 different minor-league teams.
April 17, 2024

Warriors Missing Playoffs Has Big-Money Consequences

The NBA is losing one of its biggest postseason draws.
April 15, 2024

Knicks’ Resurgence Marks Peak in Dolan’s Sports Domain

The team’s on-court success is fueling a series of gains off it.
April 12, 2024

Fever Keeping Plans Quiet (for Now), Unlike Spurs and Blackhawks

The Fever’s business approach differs from recent rookie phenoms in other leagues.