Friday, November 13, 2026

Balancing Act

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Congress has proposed a recovery bill aimed at aiding the floundering gym industry. At least one estimate suggests the U.S. fitness industry has lost $15.6 billion and 480,000 jobs due to the pandemic. 

To help the industry recover, legislators have proposed a $30 billion bill, with gyms eligible for up to $10 million if it becomes a law. While the standalone fitness recovery bill is unlikely to pass, it could be part of a broader stimulus package if Congress chooses to inject the economy with fresh money again.

As gyms have struggled, Peloton continues to climb — last month reporting a 172% year-over-year increase in sales during its fiscal fourth quarter. Meanwhile, other at-home workout platforms have received an influx of investments, with JAXJOX and Future Fit App the latest to announce significant fundraises.

Recent Fitness Fundraises:

  • Swift — $450 million
  • ICON Health & Fitness — $200 million
  • Tonal — $110 million
  • Future Fit App — $24 million
  • JAXJOX — $10 million

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 20, 2026; New York, New York, USA; New York Knicks guard Josh Hart (3) brings the ball up court against the Philadelphia 76ers during the first quarter at Madison Square Garden.

Josh Hart Buys Stake in Napoli Basketball

It’s Hart’s first investment in sports ownership, Napoli’s owner told FOS.

College Sports Bill Proponents Mount Last-Ditch Lobbying Effort

Protect College Sports Act proponents are sending letters, running ads, and more.
Oct 3, 2026; Fort Collins, Colorado, USA; Oregon State Beavers wide receiver Jesse Legree (12) catches a pass from quarterback Braden Atkinson (2) in the second half against the Colorado State Rams at Sonny Lubick Field at Canvas Stadium. Mandatory Credit: Andrew Rydland-Imagn Images

Oregon State Keeps Its Star QB-WR Duo Amid $48M Fundraising Push

An Alabama-style front office and a $24M gift have fueled OSU’s turnaround.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.