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Monday, July 15, 2024

Autograph’s NFT Lets You Party with Tom Brady

  • Autograph is releasing Tom Brady NFTs that grant access to a fan club.
  • The NFTs will evolve over the season to reflect Brady's performance.
Kim Klement-USA TODAY Sports

Autograph is leaning into its co-founder’s star power to move sports NFTs beyond the speculator’s market.

The company announced Tuesday that it will release NFTs of Tom Brady that also provide access to a fan club and at least one event with the NFL legend.

  • The 2,500 NFTs, priced at $750 for release next month, will evolve visually over the NFL season, based on Brady’s performance with the Tampa Bay Buccaneers.
  • Members will be able to access benefits from other Brady-associated brands, such as his nutrition and performance company TB12, BRADY Brand, and crypto company FTX, which has a major sponsorship deal with the quarterback.
  • Brady will be at a member event at the end of the NFL season in Tampa.

Nike Tops Among NFT Producers

While the NFT market has been most associated with specialized brands such as NBA Top Shot and Cryptopunks, mainstream brands have taken in huge sums from digital assets.

Nike tops the field, according to data from Dune, first spotted by NFT Gators, with $185.3 million in total revenue, followed by Dolce & Gabbana at $25.7 million in revenue. Adidas is fifth at $11 million. The two apparel brands dominate the secondary market, with Nike seeing $1.29 billion in activity and Adidas $175.7 million.

NBA Top Shot eclipsed $1 billion in total sales in May. The platform has cooled off from its torrid pace at the start of 2021, when it had $472.8 million in sales volume in the first quarter, compared to $136.1 million in Q1 2022.

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