Friday, September 18, 2026

How The Open Limits How Much Alcohol Fans Consume

At American golf tournaments, beer, hard seltzer, and signature cocktails are widely available.

Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
REUTERS/Andrew Boyers

SOUTHPORT, England — Enjoying a pint at the pub while watching live sports is as tried-and-true of a tradition as any in the U.K. But for fans attending the final major championship of the men’s golf season this week, it isn’t that simple.

While there’s plenty of beer, wine, and spirits available for purchase at the Open Championship, which began Thursday, enjoying those adult beverages around Royal Birkdale takes a little more effort than it does at golf tournaments in the U.S.

At The Open, alcohol sales start at 10 a.m. each day. Pouring hours vary across most U.S. golf events—the Masters sells beer and wine as soon as gates open at 7 a.m., while the Ryder Cup last September started selling booze at 9 a.m. (which didn’t prevent the rowdy American fans from turning ugly on the dominating European team).

The vast spectator village at Royal Birkdale has multiple options for alcoholic beverages—including free Scotch whisky tastings—but there are no golf holes within direct view, requiring fans to walk with their drinks to see live golf. The Open Arms bar has multiple locations, but most food trucks and vendors do not sell alcohol. That’s a drastically different strategy than American golf tournaments, where various beers, seltzers, and signature cocktails are seemingly available around every corner.

Fans at The Open are also not allowed to consume alcohol while sitting in the grandstands. Similar policies are in place at Premier League and other professional soccer matches in the U.K., where general admission fans can’t drink alcohol within sight of the pitch. “I think it’s because the British fans can get a little rowdy,” one English volunteer at Royal Birkdale told Front Office Sports. Golf tournaments in the U.S. rarely, if ever, have restrictions on where alcohol can be consumed.

FOS

It should be noted The Open does have an official beer, Singha (a Thai lager), and official spirit, Loch Lomond Whiskies. Pints of beer and glasses of wine cost about $10.79 (£8); 25ml servings of liquor start at $8 (£6), and cocktails start at around $16 (£12).

Fan Report Card

While many of the limitations around alcohol consumption at The Open aren’t new this year, they do come as the R&A, which operates the tournament, has implemented a new spectator conduct policy in the wake of recent incidents of poor behavior from golf fans.

“Enjoy Responsibly” is one of the five pillars of “The Open Commitment,” with the following guidelines:

  • For fans who consume alcohol at The Open, please enjoy it responsibly and respectfully.
  • Alcohol brought from outside the venue is not permitted.
  • Alcohol is not permitted within grandstands.
  • Behaviour that disrupts the experience of others will not be tolerated and may result in removal from the course.

“I think it’s a good thing,” one fan said Thursday morning while passing signage for The Open Commitment entering the grounds. “There’s been too many bad incidents happening.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
September 16, 2026

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
September 16, 2026

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN “MNF” broadcasts.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
Jan 29, 2026; Detroit, Michigan, USA; Washington Capitals right wing Ryan Leonard (9) gets set during a face off in the first period against the Detroit Red Wings at Little Caesars Arena
September 15, 2026

NHL’s Eleventh-Hour Scramble to Lock In 8-Year Deals

Teams are pushing to sign players to max-length contracts before terms drop.