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Wednesday, September 17, 2025

Authentic Brands Group Buys 55% Stake in Beckhams’ DB Ventures

David-Beckham
Sam Navarro-USA TODAY Sports/Design: Alex Brooks

Authentic Brands Group is reportedly purchasing a 55% stake in David and Victoria Beckham’s DB Ventures for $271 million.

DB Ventures controls the soccer star’s deals with Tudor watches and Haig whiskey. The company is reportedly looking to pay off debt while generating capital for growth — it has $90 million in total revenue, according to The Mirror.

Beckham repurchased his previously sold stake from Simon Fuller’s XIX Entertainment for $50 million in 2019, one of his several major deals in recent years.

  • David Beckham and co-owners Jorge and Jose Mas completed their buyout of MLS’ Inter Miami in September. The team was founded in 2018 by Beckham.
  • In October, he was announced as the “face of the Qatar World Cup.”
  • Beckham signed a lifetime deal with Adidas in 2003 worth $160 million.

Beckham reportedly made more in his first year of retirement than any year he played.

ABG’s Empire

Authentic Brands Group, which purchased Reebok for $2.46 billion in August, recently announced it would postpone its scheduled IPO until 2023 or 2024 in order to bring in capital from private equity firms CVC Capital Partners and HPS Investment Partners

The investments value ABG at $12.7 billion.

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