• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Asics Sidesteps China Controversies, Runs to Profit

  • Asics has raised its outlook for the year.
  • The sports equipment and sneaker maker projects sales to reach $3.48 billion.
Asics/Design: Alex Brooks1
Asics/Design: Alex Brooks2

Sports equipment and sneaker maker Asics has maintained momentum despite market challenges in China for other brands like Nike and Adidas. 

As a result, the Japan-based company projects sales to reach $3.48 billion for FY2021, up from a previous forecast of $3.44 billion. Asics’ raised guidance is the product of better-than-expected results in the company’s Performance Running and Core Performance Sports segments.  

  • Full-year net income is projected to reach $78 million — more than double its guidance.
  • Despite the favorable outlook, the company’s shares are down more than 3% in 2022. 

Asics benefited from the Tokyo Olympics in FY2021. The company was the official sportswear sponsor for the Japan Olympic and Paralympic teams, as well as a Tokyo 2020 Gold Partner. 

More Than Just Sportswear 

Last February, Asics’ investment subsidiary, Asics Ventures Corporation, invested in soccer scouting platform Dreamstock, Inc.

Earlier this month, Asics Ventures made an investment in Run.Edge Limited, a provider of real-time sports video and analysis applications.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Most NFL Home Teams Opt to Honor Charlie Kirk Before Games

Several NFL teams playing at home on Sunday recognized the late activist. Some did not.

Crawford-Alvarez Bout Draws Biggest Crowd in Vegas Boxing History

Record attendance, a big gate, and growing ambitions mark the high-profile bout.

Low-Payroll Brewers Buck the Math, Clinch First MLB Playoff Berth

Milwaukee continues to defy its market size and economic constraints.

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.