Sunday, September 6, 2026
The FOS App is Live Download It Now

US Open Ticket Sales Spike After Serena Retirement Announcement

  • The USTA reported that it sold 16,500 tickets after the announcement Tuesday.
  • That figure was over five times the number of tickets sold the day before (3,200).
Robert Deutsch-USA TODAY Sports

Serena Williams’ retirement announcement provided a significant bump in ticket sales to the tournament where she’s expected to make her last appearance.

The USTA reported that it sold 16,500 tickets to the US Open on Tuesday — the day that Williams announced she would be retiring from tennis, likely after the New York tournament.

  • A USTA spokesperson told Front Office Sports that figure was over five times the number of tickets sold the day before (3,200).
  • However, it didn’t exceed the single-day sales from the first day tickets were made available.

Of those tickets sold, the overwhelming majority were for matches in Arthur Ashe Stadium, and 4,500 alone were for Opening Night on Monday, Aug. 29.

The stadium is sold out of standard tickets for the Monday evening session, but there are still tickets available for Tuesday’s first round. Spectators will not know when Williams will be playing until the US Open Draw is conducted on Aug. 25.

Per the USTA spokesperson, tickets in the Ashe upper bowl were selling for as cheap as $35 on original sale. On Ticketmaster’s resale portal, the cheapest ticket to get in for Monday night’s session is now around $160 after fees.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Three Big Tennis Tournaments Are in Prediction-Market Talks

Players are not allowed to partner with betting operators.
Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.

Pro Tennis Players Say Bring On the Influencers

“I love that they bring this fresh eye on tennis.”

US Open Ticket Prices Surge for Alex Eala’s Night Session

USTA’s CEO acknowledged the tournament’s rising prices in a press conference Saturday.
podcast thumbnail mobile
Front Office Sports Today

9/4/26 – Judge Clears Pros for College, Good Good CEO Out, Russini Plots Comeback

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.