Monday, October 26, 2026

PepsiCo’s Energy Drinks Fuel $22B Q3

  • PepsiCo acquired a $550 million stake in Celsius Holdings in August.
  • In September, the company launched Gatorade FastTwitch.
Pepsi-Gatorade
Jeff Hanisch-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

PepsiCo reported a 9% year-over-year increase in third-quarter revenue to $21.97 billion, beating analysts’ estimates of $20.84 billion.

The company, which owns Gatorade, Mountain Dew beverages, and Frito-Lay, posted $2.7 billion in net income, up from $2.22 billion during the same period last year. Organic revenue increased 16% year-over-year.

During the quarter ending Sept. 3, the company expanded its energy and sports drink portfolio.

  • In August, PepsiCo acquired a $550 million stake in Celsius Holdings, which offers fitness-focused energy drinks.
  • In September, it launched caffeinated energy drink Gatorade FastTwitch with the NFL. The drink will hit stores in February 2023, but it’s available on NFL sidelines this season.
Woman-drinking-Celsius

PepsiCo Invests $550M In Exercise-Focused Celsius

PepsiCo has made a $550 million investment in Celsius Holdings.
August 1, 2022

The company also acquired Rockstar for $3.85 billion in 2020.

PepsiCo will keep its energy drink portfolio due to the highly segmented market, according to CFO Hugh Johnston. 

The company expects organic revenue growth of 12% for 2022.

Musk Truck

Elon Musk tweeted last week that Tesla’s Semi electric commercial trucks will make its first deliveries to PepsiCo on Dec. 1. PepsiCo reserved 100 of the trucks in 2017, which are expected to cost $180,000 each. The truck would reportedly qualify for a tax break of up to $40,000.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jackson Contract Standoff Looms Over Ravens as Team Treads Water

The two-time MVP missed his third straight game.

NFL Plays Its Paris Game Without Delay or Incident

The Steelers beat the Saints at the Stade de France.

NFL’s Paris Game Kicks Off Despite Saturday Protests

The Saints and Steelers played at Stade de France in Paris.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.