Paramount Says Nearly 5 Million Watched Its UFC Debut Event

UFC 324 drew an average of 4.96 million viewers across the United States and Latin America in the fight promotion’s debut on the Paramount+ streaming service, Paramount announced Monday. 

Paramount said the numbers were tabulated by a combination of Adobe Analytics and channel partner data (meaning people watching Paramount+ through third-party distributors like Amazon Prime Video or Apple TV). It is difficult to provide an apples-to-apples assessment with these numbers compared to major sporting events that are rated by Nielsen. 

The company did not immediately provide a breakdown on how many of those viewers came from the U.S. and how many were international. It also did not disclose how many new subscribers the event drew to Paramount+, which costs $8.99 per month in the U.S.

Paramount said the event reached 7.18 million global households and peaked with 5.93 million concurrent viewers; these numbers do not include “co-viewing,” which is multiple people watching in the same household. 

The event was headlined by a five-round brawl between Justin Gaethje and Paddy Pimblett, which Gaethje won by unanimous decision. 

UFC and Paramount agreed last year to a seven-year deal worth $7.7 billion. 

Alexander Volkanovski faces Diego Lopes in UFC 325 this Saturday live from Sydney, Australia.