Wednesday, October 14, 2026

Number of Sports Bettors, Fantasy Sports Players Continues To Rise

  • Latest FSGA research shows signs of market maturation
  • Gambling issues continue to surround NFL
Danielle Parhizkaran/NorthJersey.com / USA TODAY NETWORK

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The number of sports bettors and fantasy sports players in the U.S. and Canada continues to grow, providing a critical lift to gaming operators forging a path to profitability.

The Fantasy Sports & Gaming Association in a new study said the number of adults in those countries engaged in legal sports wagering and fantasy sports has surpassed 81 million, up 7% from a year ago and up 26% compared to 2021.

The research is good news for major entities such as DraftKings and Caesars still posting fiscal losses from sports betting and seeking consistent profits through an enlarged gaming market — an effort also boosted with recent legalization in North Carolina. Flutter Entertainment is similarly projecting full-year profitability for FanDuel in 2023.

“There’s unquestionably a market maturation happening with more regular bettors and more established patterns of activity,” said FSGA board member Paul Charchian to Front Office Sports.

The study also found decreasing crossover between sports bettors and fantasy players, with the level of those doing both the U.S. falling from 59% to 45% year-over-year as consumers become more discerning about their preferred games.

Big Player Losses

ProFootballTalk reported an undisclosed NFL player lost $8 million from betting last year, underscoring excessive wagering’s risks. NFL players are allowed to bet on sports aside from the NFL itself. 

The report adds to recent gambling policy violations by five NFL players, including four from the Detroit Lions, and a separate investigation into Indianapolis kick returner/defensive back Isaiah Rodgers.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 27, 2026; Rio De Janeiro, BRA; (Editors Notes: Caption Correction) A view of the NFL logo and the Baltimore Ravens and Dallas Cowboys during the game at Maracana Stadium.

NFL Urges Supreme Court to Hear Prediction-Markets Case

“It is critical for the Court to act as soon as possible,” a league source says.
Cincinnati Bengal T.J. Houshmandzadeh places a $20 bet on the Cincinnati Bengals winning the Super Bowl during the FanDuel Sportsbook at Belterra Park Cincinnati Grand Opening at Belterra Park in Cincinnati.

Senator Says Sportsbooks VIP Betting Inquiry Will Expand

Sen. Richard Blumenthal tells FOS he’ll look at prediction markets, too.
Sep 17, 2026; New York City, New York, USA; Philadelphia Phillies shortstop Trea Turner (7) dives safely into third base after advancing on an errant New York Mets pickoff throw to first base during the seventh inning at Citi Field. novig
Exclusive

Novig to Quadruple Valuation With New Funding Round

The company is fundraising at a $2 billion valuation.
U.S. President Donald Trump speaks with Commodity Futures Trading Commission (CFTC) Chairman Michael Selig in the Roosevelt Room at the White House in Washington D.C., U.S., August 19, 2026.
Exclusive

Trump Admin Preparing Crackdown on Prediction-Market Promos

The CFTC is looking at incentives like “risk-free” bets.
podcast thumbnail mobile
Front Office Sports Today

10/13/26 – Quinn On Hot Seat, Dream’s Arena Crunch, FOS “Tuned In” Preview

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Asset Class

The Firms That Power Prediction-Market Trades

“Essentially, our role is to help bridge demand across time and space.”
Jason Robins Front Office Sports
September 15, 2026

DraftKings CEO Fires Back at Headline Calling Company ‘Struggling’

“We’re doing great,” Jason Robins said in response to the article.
Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.
September 22, 2026

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
First at FOS
September 15, 2026

WNBA Union Rips NBA for Exclusion From Betting Letter

Five men’s sports leagues sent a memo to regulators about betting-related harassment.
September 14, 2026

Female Athletes Rail Against Sydney Sweeney Nude Novig Ad

Pro and amateur female athletes say the spot sexualizes women in sports.
September 10, 2026

Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’

Sweeney got equity in the company, and the racy ad went viral.
September 9, 2026

Prediction Market Ad Blitz Gets Backlash

Platforms are trying to capitalize on the start of the NFL season.