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Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:
- Athlete: Riley Leonard
- Sport: Football
- School: Notre Dame
- Brand: Dick’s Sporting Goods
The deal: Before Notre Dame’s shocking loss to Northern Illinois last week, the Fighting Irish quarterback signed an NIL deal with Dick’s Sports Goods, and he chose to share the opportunity with his linemen. Leonard, who is in the top 25 of On3’s NIL 100 with a valuation of $1.1 million, brought his linemen to an appearance at Mishawaka, Ind. That allowed him to spread the NIL fees and gift cards to the men who protect him every week.
“It means a lot to be able to share an opportunity like this with my teammates, in fact it’s essential to me,” Leonard told On3.
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