Tuesday, September 1, 2026

Nike ‘Unlikely’ to Extend Kyrie Irving’s $11M Sneaker Contract

  • The sneaker giant is uncertain of the seven-time All-Star’s future in basketball, according to ESPN.
  • Nets GM Sean Marks is also unsure whether Irving will sign a five-year, $245.6 million extension.
Brad Penner-USA TODAY Sports

Brooklyn Nets guard Kyrie Irving has one of the most popular sneakers in all of basketball, but Nike is reportedly unwilling to move forward with the controversial seven-time All-Star.

According to ESPN, Nike is skeptical about Irving’s future in the NBA — and that’s played a role in reaching a deal when his contract, reportedly worth $11 million per year, expires after the 2022-23 season.

Beyond his commitment to Nike, his allegiance to the sport itself is now seemingly in question. 

In the Nets’ end-of-season press conference, GM Sean Marks wouldn’t say whether Irving would sign the five-year, $245.6 million extension he’s eligible for this upcoming summer.

The Nets are coming off another disappointing season. Once preseason favorites to win the title, Irving, Kevin Durant and company were swept in the opening round of the playoffs by the Celtics.

Irving, 30, played in only 29 games this past season because he was unvaccinated, and New York City’s vaccination mandate didn’t allow him to play home games. 

He forfeited roughly $16 million of his contract from missed games.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 23, 2024; New Orleans, Louisiana, USA; Detailed view of the Chicago Bulls logo against the New Orleans Pelicans during the second half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive

Bulls Planning Analyst Rotation to Replace Late Stacey King

Robbie Hummel is among the names under consideration.
Exclusive

Union Head: NBA Players Have ‘Serious Problem’ With NBA Europe

Kelly also said the union is “no fan” of the second apron.
Michael Jordan NBC
Exclusive

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
podcast thumbnail mobile
Front Office Sports Today

9/1/26 – LIV Golf’s Bankruptcy Bet, Messi Retires, Seahawks $9.6B Sale

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Exclusive

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS
August 27, 2026

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.
Adam Svensson balances a golf ball on his club while waiting to tee off from the 17th tee during the third round of the Honda Classic at PGA National Resort & Spa on Saturday, February 25, 2023, in Palm Beach Gardens, FL.
First at FOS
August 28, 2026

Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good says it has parted with those responsible for the ad.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 27, 2026

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.