Wednesday, October 14, 2026

Tony Parker, French Team Owner, Says NBA Europe Is Inevitable

The Spurs legend is the owner and president of French club ASVEL. He called the NBA’s arrival in Europe “just a matter of time.”

Tony Parker
Kyle Terada-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Tony Parker is bullish on the NBA’s prospective European league and expects to see it in the near future. 

The Hall of Famer and Frenchman was in Chengdu, China on Sunday to promote a streetball tournament when he was asked about the league’s overseas venture.

NBA commissioner Adam Silver said in March that the league was set to “explore a potential league in Europe with FIBA.” Few concrete details have emerged since. 

Parker, who played 18 NBA seasons and won four titles with the Spurs, is now the owner of ASVEL in France, which competes in the Euroleague and France’s top division. (Victor Wembanyama played for ASVEL in 2022–23 before joining Metropolitans 92 and ultimately the Spurs.) Parker didn’t rule out his own franchise being part of the NBA’s European league, which could launch as early as next year, according to The Athletic. 

“At the end of the day, we are talking and we are trying to go in the right direction,” Parker told China Daily. “For me, as an owner of a French club, having an agreement between the three is the key to the success of European basketball,” he said, referring to the NBA, FIBA, and EuroLeague. “NBA Europe league for me is just a matter of time. They are coming, and it’s going to happen…I think the NBA can be very helpful to help elevate the game’s profile in Europe.”

NBA commissioner Adam Silver announced the venture with FIBA secretary-general Andreas Zagklis in March. In July, Marc Stein reported that Silver was in London with deputy commissioner Mark Tatum to meet with U.K. prime minister Keir Starmer about the league.  

The new league would be separate from the EuroLeague, which is widely considered the second-best men’s league in the world behind the NBA. EuroLeague CEO Paulius Motiejūnas told The Athletic in July that any new league would “create confusion” for fans. He expects to have another meeting with FIBA and the NBA this month. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Instagram Apparently Hacked, Briefly Promotes Memecoin

The post, part of an apparent hack, was taken down.

Atlanta Dream to Use Entire NBA Arena for WNBA Finals

The Dream have averaged about 9,700 fans per game during the playoffs.

Pablo Torre: More Coming on Clippers, Life Surge … and LeBron?

LeBron’s relationship with Fanatics allows him to use its helicopter.
podcast thumbnail mobile
Front Office Sports Today

10/14/26 – Live From FOS’s Tuned In: Chris Berman on NFL’s 18-Game Push, Pablo Torre Says He’s Investigating LeBron’s Chopper, and More

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
October 14, 2026

NASCAR CEO Steve O’Donnell: ‘Sponsorship Is Coming Back’

O’Donnell joined NASCAR as CEO in April 2026.
October 14, 2026

Six Kings Slam Postponed to December Following Saudi Airport Attack

The tennis tournament was originally scheduled to start on Oct. 21.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Elle Duncan Front Office Sports
October 13, 2026

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”
October 13, 2026

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.
October 13, 2026

Chris Berman: Damar Hamlin Incident Slowed NFL 18-Game Push

The NFL declined to comment on Berman’s comments.
Steve O’Donnell, NASCAR
October 13, 2026

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”