Saturday, October 17, 2026

Mark Cuban Rides Dogecoin’s Meteoric Surge

Derick E. Hingle-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Dogecoin spiked as high as 500% in the past week to reach a market cap of over $50 billion, and billionaire Mark Cuban could be a part of the reason why.

The Cuban-owned Dallas Mavericks began accepting Dogecoin as payment for tickets and merchandise in March. This week, Cuban tweeted that the team’s sales in Dogecoin had increased 550% in the last month, totaling more than 122,000 Doge in merchandise. 

The “Shark Tank” star went on to say that the Mavs will “never sell one single Doge ever.” Some say his statement one-upped Elon Musk’s investment in the cryptocurrency. Musk has called himself the “CEO of Dogecoin.”

Cuban’s interest in cryptocurrency isn’t new. This week, he made an investment in CryptoSlam, an NFT data aggregator, through his venture capital enterprise Radical Investments. The Mavericks began accepting Bitcoin in 2019.

While some worry that Dogecoin’s sudden spike is the sign of a bubble, Cuban compared the cryptocurrency’s rise to the dot-com boom that made him a billionaire.

The “meme” coin has risen more than 3,000% since the start of the year. “I have no idea what it means,” Cuban told CNBC. “But I do know that supply and demand is undefeated. So it will find its level.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mavs Owner Dumont Hits Back at Cuban in Arena Fight

Cuban is required to arbitrate the dispute privately, Dumont claims.

Mark Cuban Gearing Up for Lawsuit Over New Mavs Arena

Cuban seeks to prove Patrick Dumont unlawfully cut him out of opportunities.
Apr 3, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

Dusty May Believes NIL Era Experience Will Aid NBA Transition

May is the first college coach to make the jump since 2019.
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.

Mavericks Hire Dusty May From Michigan

May led Michigan to the national championship in April.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Exclusive

SportsGrid Up for Sale Amid Revenue Slide

Bankers have been pitching suitors since this summer.
October 8, 2026

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
UFL co-owner Mike Repole speaks to the crowd as the UFL franchise Louisville Kings are introduced at Lynn Family Stadium. Wednesday, October 8, 2025
October 9, 2026

Mike Repole Invests in Kentucky Derby Owner Amid Push for Change

The billionaire has amassed a 1.5% stake in Churchill Downs.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.
October 6, 2026

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.