Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Kobe’s Hall of Fame Career in Business

  • Kobe Bryant will be enshrined in the Basketball Hall of Fame posthumously on Saturday.
  • The five-time NBA champion left a legacy that transcends sports.
Kelvin Kuo-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Five-time NBA champion Kobe Bryant will be enshrined in the Naismith Memorial Basketball Hall of Fame posthumously on Saturday and he leaves a legacy that transcends sports. 

Kobe earned just over $323 million during his 20 seasons in a Lakers uniform, providing the 18-time All-Star with resources to build a remarkable business portfolio.

  • He founded Bryant Stibel & Co., a VC firm that invested in more than 40 businesses including Epic Games. 
  • Launched Granity Studios, an Academy Award-winning multimedia company. 
  • Co-founded sports drink brand BodyArmor, which generates more than $1 billion in sales and plans to overtake Gatorade as the No. 1 sports drink by 2025.
  • Co-founded Art of Sport, a line of body and skincare products made for athletes. The company has an exclusive deal with Target. 

Kobe’s business legacy continues with what appears to be the imminent debut of a Mamba sneaker and apparel brand.

Vanessa Bryant and Kobe’s estate failed to reach an agreement on a new contract with Nike last month, ending an 18-year relationship with the company.

Michael Jordan and Vanessa Bryant will present Kobe for induction in a Hall of Fame class that includes Tim Duncan, Kevin Garnett, and Tamika Catchings.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Walter and His Insurance Empire Face New Class Action Suit

An annuity holder sued the owner of the Dodgers and his companies.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
The Delaware Life logo is seen on a web browser in this illustration taken on August 17, 2026.

Mark Walter Has Been Here Before. What Happens Next?

“There’s fraud here,” one expert tells FOS.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Gronk about Sports Betting, Tom Brady & More

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.
Tom Brady Raiders
September 30, 2026

Tom Brady Biographer Still Not Ruling Out NFL Comeback

Brady’s last NFL season was in 2022.
October 5, 2026

Alex Ovechkin Announces Retirement After 22 Seasons

The Capitals superstar said this season will be his last.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.